9,769 research outputs found

    Siri, Alexa, and Other Digital Assistants: A Study of Customer Satisfaction With Artificial Intelligence Applications

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    Siri, Alexa, and other digital assistants are rapidly becoming embraced by consumers and the adoption is projected to grow from 390 million to 1.8 billion for the period of 2015 to 2021. Digital assistants are offering benefits to consumers while also proving to be a disruptive technology for businesses. Coupling digital assistants with other artificial intelligence technologies offers the potential to transform companies by creating more efficient business processes, automating complex tasks, and improving the customer service experience. Businesses have begun integrating this technology into their operations with the expectation of achieving significant productivity gains. Customer satisfaction has been discussed extensively throughout marketing literature. Yet, there is little empirical evidence of customer satisfaction with digital assistants. This study used PLS-SEM to analyze 244 survey responses obtained from a cross-section of consumers. Using the Expectations Confirmation Theory as its foundation, the study identified that expectations and confirmation of expectations substantially explained customer satisfaction with digital assistants. For practice, the study provides guidance which allows firms to prioritize marketing and managerial activities. Firms should focus priorities on assisting digital assistant users to become aware of new skill capabilities while also providing relevant examples of how these skills can be used to meet user needs. In addition, priorities should be focused on assisting users with understanding how the average person can use digital assistants to perform more than just mundane tasks with relative ease. These priorities were identified as areas of high importance for customer satisfaction and require performance improvements

    Why Do Consumers Boycott Personalization Marketing? A Perspective from Multidimensional Development Theory and Psychological Contract Violation

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    With the advancement of data mining technologies and the collection and storage of massive consumer data, the increasing enterprises have taken the initiative to develop and provide personalization marketing for consumers. While personalization can benefit consumers, its features still reflect potential threats which may lead to consumer boycotts, such as privacy issues. Based on the multidimensional development theory and psychological contract violation, this study explores the mechanism of consumer boycott to personalization marketing from the comprehensive perspective, examines and distinguishes the different roles of situation (customization, advancement, and privacy control) and personal trait (personal innovativeness) in the formation of boycott. This study will help personalization providers to successfully manage their relationships with consumers, avoid boycotts and achieve marketing goals

    Determining Factors of Purchase Intention in Personalized Website Context for Indonesian Consumers

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    Personalized services can increase customer satisfaction, encourage emotional consumers, help consumers choose a product, and build relationships between service providers and consumers. This study combines the variables embedded in Technology Acceptance Model (TAM), Theory Planned Behavior (TPB), shopping experience, enjoyment, and trust in a research framework model, to examine factors determiningindividual purchase intentions with personalization features on online shopping sites. This study uses primary data obtained by the online survey method. The number of samples analyzed in this study is 303 e-commerce consumers in Indonesia. This study proves that consumer purchase intentions on websites with personalization are positively and significantly related to three factors: the perceived ease of use, perceived enjoyment, and trust. Furthermore, the results also show that the utilitarian value is more influential on these factors than the hedonic value. Further implications of the research results are also discussed in this paper

    Perception based User Profiles for Web Personalization

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    Personalized web services reduce the burden of information overload by collecting facts that match the needs of the user. An important aspect of personalized web services is the creation of user profiles that contain user information and settings. This article introduces a unique method called Perception-Based User Profiles (PUP) based on perception and browsing order, develops and updates user profiles. User profiles include perceptions and relationships, which can help guarantee that user interests are represented semantically. Second, when calculating the perception and duration of the relationship, for each site in a session, the user's browsing order is considered. Third, cognitive psychometric memory model is used to update the user profile's perceptions and relationships at the end of each session, ensuring the user profile's dynamics. The results of the tests suggest that this strategy works well for building and updating user profiles

    Legal process and economic development : a case study of Indonesia

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    Westeners often complain that laws are not enforced in developing countries."Good"laws are on the books, but in reality individuals and firms evade them with impunity. For example taxes are uncollected, bankruptcy laws unenforced, environmental controls ignored and trade restrictions evaded. Furthermore, corruption often flourishes in government despite repeated condemnation by public leaders. This paper tries to unravel the nature of legal processes in developing countries and explain how and why they may differ from legal processes in more advanced nations. It identifies three broad functions of a legal system and introduces the central theme of the paper - how risk and information costs affect many of the characteristics of the legal process. Next, it proposes two opposing models, the formal and informal, to illustrate different means by which legal functions can be handled. While these models are presented as contrasting alternatives for purposes of exposition, neither pure prototype exists in practice. Real life is always some mixture of the two, with the balance shifting from country to country. The paper then describes formal and informal legal processes in Indonesia, using the Indonesian tax system as a case study.National Governance,Environmental Economics&Policies,Legal Products,Health Economics&Finance,Insurance&Risk Mitigation

    What is eHealth?

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    Enabling Responsible Public Genomics

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    Conceptual Framework for the Brockport Physical Fitness Test

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    In this manuscript, the conceptual framework for the Brockport Physical Fitness Test (BPFT) is presented. The framework provides the ba.sis for the selection of test items and standards to assess health-related physical fitness of youngsters with disabilities. The framework defines and describes the relationships among health, physical activity, and health-related physical fitness and presents the process used for personalizing health-related criterion-referenced physical fitness testing and ssessment for youngsters with disabilities
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