Text2Bundle: Towards Personalized Query-based Bundle Generation

Bundle generation aims to provide a bundle of items for the user, and has been widely studied and applied on online service platforms. Existing bundle generation methods mainly utilized user's preference from historical interactions in common recommendation paradigm, and ignored the potential textual query which is user's current explicit intention. There can be a scenario in which a user proactively queries a bundle with some natural language description, the system should be able to generate a bundle that exactly matches the user's intention through the user's query and preferences. In this work, we define this user-friendly scenario as Query-based Bundle Generation task and propose a novel framework Text2Bundle that leverages both the user's short-term interests from the query and the user's long-term preferences from the historical interactions. Our framework consists of three modules: (1) a query interest extractor that mines the user's fine-grained interests from the query; (2) a unified state encoder that learns the current bundle context state and the user's preferences based on historical interaction and current query; and (3) a bundle generator that generates personalized and complementary bundles using a reinforcement learning with specifically designed rewards. We conduct extensive experiments on three real-world datasets and demonstrate the effectiveness of our framework compared with several state-of-the-art methods

Leveraging Multimodal Features and Item-level User Feedback for Bundle Construction

Automatic bundle construction is a crucial prerequisite step in various bundle-aware online services. Previous approaches are mostly designed to model the bundling strategy of existing bundles. However, it is hard to acquire large-scale well-curated bundle dataset, especially for those platforms that have not offered bundle services before. Even for platforms with mature bundle services, there are still many items that are included in few or even zero bundles, which give rise to sparsity and cold-start challenges in the bundle construction models. To tackle these issues, we target at leveraging multimodal features, item-level user feedback signals, and the bundle composition information, to achieve a comprehensive formulation of bundle construction. Nevertheless, such formulation poses two new technical challenges: 1) how to learn effective representations by optimally unifying multiple features, and 2) how to address the problems of modality missing, noise, and sparsity problems induced by the incomplete query bundles. In this work, to address these technical challenges, we propose a Contrastive Learning-enhanced Hierarchical Encoder method (CLHE). Specifically, we use self-attention modules to combine the multimodal and multi-item features, and then leverage both item- and bundle-level contrastive learning to enhance the representation learning, thus to counter the modality missing, noise, and sparsity problems. Extensive experiments on four datasets in two application domains demonstrate that our method outperforms a list of SOTA methods. The code and dataset are available at https://github.com/Xiaohao-Liu/CLHE

A framework for personalized dynamic cross-selling in e-commerce retailing

Cross-selling and product bundling are prevalent strategies in the retail sector. Instead of static bundling offers, i.e. giving the same offer to everyone, personalized dynamic cross-selling generates targeted bundle offers and can help maximize revenues and profits. In resolving the two basic problems of dynamic cross-selling, which involves selecting the right complementary products and optimizing the discount, the issue of computational complexity becomes central as the customer base and length of the product list grows. Traditional recommender systems are built upon simple collaborative filtering techniques, which exploit the informational cues gained from users in the form of product ratings and rating differences across users. The retail setting differs in that there are only records of transactions (in period X, customer Y purchased product Z). Instead of a range of explicit rating scores, transactions form binary datasets; 1-purchased and 0-not-purchased. This makes it a one-class collaborative filtering (OCCF) problem. Notwithstanding the existence of wider application domains of such an OCCF problem, very little work has been done in the retail setting. This research addresses this gap by developing an effective framework for dynamic cross-selling for online retailing. In the first part of the research, we propose an effective yet intuitive approach to integrate temporal information regarding a product\u27s lifecycle (i.e., the non-stationary nature of the sales history) in the form of a weight component into latent-factor-based OCCF models, improving the quality of personalized product recommendations. To improve the scalability of large product catalogs with transaction sparsity typical in online retailing, the approach relies on product catalog hierarchy and segments (rather than individual SKUs) for collaborative filtering. In the second part of the work, we propose effective bundle discount policies, which estimate a specific customer\u27s interest in potential cross-selling products (identified using the proposed OCCF methods) and calibrate the discount to strike an effective balance between the probability of the offer acceptance and the size of the discount. We also developed a highly effective simulation platform for generation of e-retailer transactions under various settings and test and validate the proposed methods. To the best of our knowledge, this is the first study to address the topic of real-time personalized dynamic cross-selling with discounting. The proposed techniques are applicable to cross-selling, up-selling, and personalized and targeted selling within the e-retail business domain. Through extensive analysis of various market scenario setups, we also provide a number of managerial insights on the performance of cross-selling strategies

UniRecSys: A Unified Framework for Personalized, Group, Package, and Package-to-Group Recommendations

Recommender systems aim to enhance the overall user experience by providing tailored recommendations for a variety of products and services. These systems help users make more informed decisions, leading to greater user satisfaction with the platform. However, the implementation of these systems largely depends on the context, which can vary from recommending an item or package to a user or a group. This requires careful exploration of several models during the deployment, as there is no comprehensive and unified approach that deals with recommendations at different levels. Furthermore, these individual models must be closely attuned to their generated recommendations depending on the context to prevent significant variation in their generated recommendations. In this paper, we propose a novel unified recommendation framework that addresses all four recommendation tasks, namely personalized, group, package, or package-to-group recommendation, filling the gap in the current research landscape. The proposed framework can be integrated with most of the traditional matrix factorization-based collaborative filtering models. The idea is to enhance the formulation of the existing approaches by incorporating components focusing on the exploitation of the group and package latent factors. These components also help in exploiting a rich latent representation of the user/item by enforcing them to align closely with their corresponding group/package representation. We consider two prominent CF techniques, Regularized Matrix Factorization and Maximum Margin Matrix factorization, as the baseline models and demonstrate their customization to various recommendation tasks. Experiment results on two publicly available datasets are reported, comparing them to other baseline approaches that consider individual rating feedback for group or package recommendations.Comment: 25 page