Food Advertising and Marketing Directed at Children and Adolescents in the US

In recent years, the food and beverage industry in the US has viewed children and adolescents as a major market force. As a result, children and adolescents are now the target of intense and specialized food marketing and advertising efforts. Food marketers are interested in youth as consumers because of their spending power, their purchasing influence, and as future adult consumers. Multiple techniques and channels are used to reach youth, beginning when they are toddlers, to foster brand-building and influence food product purchase behavior. These food marketing channels include television advertising, in-school marketing, product placements, kids clubs, the Internet, toys and products with brand logos, and youth-targeted promotions, such as cross-selling and tie-ins. Foods marketed to children are predominantly high in sugar and fat, and as such are inconsistent with national dietary recommendations. The purpose of this article is to examine the food advertising and marketing channels used to target children and adolescents in the US, the impact of food advertising on eating behavior, and current regulation and policies

Use of a Novel Parental Engagement Tool in an After-school Obesity Prevention Program

Objective: To assess the impact of parental health messages delivered via two avenues on children’s reported food/drink exposure and child/parent goal setting. Design: Pre- and post-test quasi-experimental design with two treatment groups and one historical control group. Setting: Two elementary schools in East Tennessee. Participants: Seventy-seven parents of participating fourth and fifth graders. Methods: Messages were delivered to parents as the home component of an after-school program via digital home message centers (digital message group) or a more traditional method using a web-based platform and/or handouts of messages (traditional enhanced group) with results compared to a historical control with no parental engagement component. Dietary exposure was measured with child surveys, and goal card returns were tallied. Main Outcome Measures: Pre- and post-child exposure to fruits, vegetables, whole grains, 1% and fat-free milk, healthy and unhealthy breakfast items, sugar-sweetened beverages, and solid fats and sugars; parent and child goal card returns. Analysis: Repeated measure ANOVAs using a mixed model approach to assess changes over time and by group (significance set at 0.006) and Mann-Whitney test for goal card returns (significance set at 0.05). Results: Total of 34 historical control group cases, 23 digital message group cases, and 20 traditional enhanced group cases. Treatment groups reported greater exposure to sugar-sweetened beverages and unhealthy breakfast (p Conclusions and Implications: Although outcomes were mixed, parental messages increased engagement as evidenced by the increase in returned goal cards, and added health messages were valued and frequently used by the parents. Future studies should further examine avenues of delivery for acceptability and effectiveness in increasing nutrition knowledge

Lost in Translation? How is Business Model Canvas Used Among Translators and Interpreters in Finland

We read books and novels that are translations, watch movies and TV series with subtitles, read translated manuals when setting up a new device, even hear dubbed advertisements. Even though translations surround us, the person behind these texts is left unnoticed: the translator. One main theme of this thesis is to shed light on the translators and interpreters. According to the statistics, 48 percent of published fiction titles and 63 percent of children’s and youth books were translations in 2016 in Finland. Still, translators feel that their work is not appreciated enough, and speed is seen as the most important factor instead of quality. The idea behind this thesis is to bring more respect to this field of business. The percentage of self-employed people in translation industry is higher than the average in Finland. The industry is clearly female-dominated (74 percent of the people in the industry are women), and the industry has highly educated workers (75 percent have at least a lower degree in higher education, even though no degree is required by law). Even though the education level is high, the average income in the field is lower than the average in all industries (expect when working for the state). But how to bring respect to the field? One way is to take a look at the business models created by the self-employed translators and interpreters. The focus on this thesis is especially on Osterwalder and Pigneur’s Business Model Canvas: has this model been tapped into in the translation and interpretation industry at all? Are there possibilities involved in this model in this industry? How is it used in the education programmes in these fields? A questionnaire was sent to translators and interpreters and an email interview was held with a university teacher to gain information about this field. According to data, approximately only half of the respondents had made a business model prior to establishing a company. Also, only one quarter of the respondents had studied entrepreneurship or taken entrepreneurial courses during their language studies. Out of the ones who had taken part to entrepreneurship studies, over 75 percent said that they had either not received information about business models during their courses, or at least they could not remember this being taught. When asked an open-ended question whether entrepreneurship is taught enough in different educational establishment, 95 percent of the respondents clearly answered that it is not offered enough during language studies. A Business Model Canvas template for a potential translator or an interpreter was also collected based on the open-ended questions in the questionnaire. Further research ideas that arouse from this study is be to focus on the educational aspect: either by focusing on the translators and interpreters and make another questionnaire focusing on education, or concentrating on the different syllabi of one or several educational establishments

Experiential learning : a review of college health centers.

This exploratory study was conducted using a descriptive design and examined the use of college health centers for academic internships and clinical rotations. In addition, the study examined the relationship among health center director and school characteristics and the presence of academic internships or clinical rotations and the directors\u27 satisfaction with these activities. The population consisted of 267 health center directors responding to a survey containing 21 questions. The demographics of the directors consisted of 64 (24%) males and 203 (76%) females; school classifications; 106 (39.7%) Research/Doctoral, 68 (25.5%) Masters, 87 (32.6%) and 3 (1.1%) Associates/Community College, 147 (55.1%) Public and 117 (43.8%) Private Logistic Regression analyses indicated the presence of three predictor variables (school classification, scope of services and nursing school) in the overall model for the presence of clinical rotations, X 2 (12, N=261) = 68.23, p \u3c .001, R 2 = .23; and two predictor variables (scope of services, director credential) for the presence of academic internships, X 2 (12, N=258) = 50.10, p \u3c .002, R 2 = .18. Results from Multiple Regression analyses indicated no significance in the overall model for satisfaction with clinical rotations R 2 = .08, F (7, 135) = 1.75, p = .10; however, the presence of a nursing school was a significant individual predictor variable. The overall model for satisfaction with academic internships was significant R 2 = 14, F (7,95) = 2.24, p = .04. Scope of services was a significant predictor. Of note, results indicated a trend toward significance for school classification and a nursing school. The findings suggest the presence of a nursing school was a significant predictor variable regarding satisfaction with clinical rotations and displayed a trend toward significance for satisfaction with academic internships. The presence of a medical school was not a predictor in this particular study. The findings indicated more frequent use of clinical rotations than academic internships at these college health centers. The findings suggest more academic integration for college health centers may be warranted

UMSL Bulletin 2015-2016

https://irl.umsl.edu/bulletin/1000/thumbnail.jp

Theory and Practice of Online Learning

Edited book by Athabasca authors, describing production, delivery, theory and support for online learnin

Text and Genre in Reconstruction

In this broad-reaching, multi-disciplinary collection, leading scholars investigate how the digital medium has altered the way we read and write text. In doing so, it challenges the very notion of scholarship as it has traditionally been imagined. Incorporating scientific, socio-historical, materialist and theoretical approaches, this rich body of work explores topics ranging from how computers have affected our relationship to language, whether the book has become an obsolete object, the nature of online journalism, and the psychology of authorship. The essays offer a significant contribution to the growing debate on how digitization is shaping our collective identity, for better or worse. Text and Genre in Reconstruction will appeal to scholars in both the humanities and sciences and provides essential reading for anyone interested in the changing relationship between reader and text in the digital age

The global Information technology report 2015: ICTs for inclusive growth

Information and communication technologies (ICTs) are transforming our economies and societies. Since 2001, The Global Information and Technology Report series and the Networked Readiness Index (NRI) have been taking the pulse of the ICT revolution worldwide. The NRI identifies the capacity of countries to leveraging ICT, by assessing the overall political and business environment, the level of ICT readiness and usage of ICT among the population, businesses and government, as well as the overall impacts of ICTs on the economy and society at large. The 2015 results, which covers 143 economies, confirms the dominance of advanced economies and the persistence of the multiple-faceted digital divides not only across but also within economies. They reveal the pervasive digital poverty that deprives the neediest from the opportunities offered by ICTs. Beyond this diagnosis, under the theme “ICTs for Inclusive Growth”, the 2015 edition of the report provides solutions from leading experts and practitioners to alleviate digital poverty and make the ICT revolution a global reality.&nbsp