The Ubiquitous Interactor - Device Independent Access to Mobile Services

The Ubiquitous Interactor (UBI) addresses the problems of design and development that arise around services that need to be accessed from many different devices. In UBI, the same service can present itself with different user interfaces on different devices. This is done by separating interaction between users and services from presentation. The interaction is kept the same for all devices, and different presentation information is provided for different devices. This way, tailored user interfaces for many different devices can be created without multiplying development and maintenance work. In this paper we describe the system design of UBI, the system implementation, and two services implemented for the system: a calendar service and a stockbroker service

Personalization of language learning through mobile technologies

This paper aims to help education stakeholders consider how mobile learning can contribute to improving language teaching and learning by facilitating personalized learning. A high-level overview of mobile learning is presented and the role of personalization in mobile learning is explained. A number of case studies illustrate salient aspects of mobile personalized learning from research and practice. In the final section, considerations for policy and practice are discussed

Evolution of digital marketing

The people who receive the information and buy products/services migrate, nowadays, from traditional to on-line media, a greater number of them is accessing the desired news from specialized sites and from mobile devices, anywhere and anytime. The fast adopting of new technologies affects – and transform – manufacturing, distribution and consume, but to optimize on-line channels is necessary to act objectively, and to found the decisions on performance key indicators. In the process of adapting to these market changes, the marketers have the opportunity to reach a different audience through on-line and mobile instruments. This approach based on real data, facilitated by web analysis, helps companies to focus the efforts and to have success with the new offer versions.digital marketing, blog, mobile marketing, interactive television