The Effectiveness of Personalized Movie Explanations : An Experiment Using Commercial Meta-data

Preprin

Believability and Attitudes toward Alcohol Warning Label Information: The Role of Persuasive Communications Theory

Based on tenets of persuasive communications theory, five recently proposed alcohol warning labels are examined for their differential impact on label believability and attitudes. While all warnings are rated as believable, the ones regarding birth defects and driving impairment are perceived to be significantly more believable than the others. In addition, persons with more favorable attitudes toward alcohol consumption tend to disbelieve specific instance hazards (e.g., birth defects, driving impairment and drug combination warnings), while disliking longterm risks of alcohol consumption and abuse (e.g., hypertension, liver disease, cancer and addiction warnings). Implications for public policy and researchers are discussed

Believability and Attitudes toward Alcohol Warning Label Information: The Role of Persuasive Communications Theory

Based on tenets of persuasive communications theory, five recently proposed alcohol warning labels are examined for their differential impact on label believability and attitudes. While all warnings are rated as believable, the ones regarding birth defects and driving impairment are perceived to be significantly more believable than the others. In addition, persons with more favorable attitudes toward alcohol consumption tend to disbelieve specific instance hazards (e.g., birth defects, driving impairment and drug combination warnings), while disliking longterm risks of alcohol consumption and abuse (e.g., hypertension, liver disease, cancer and addiction warnings). Implications for public policy and researchers are discussed

Applying persuasive design in a diabetes mellitus application

This paper describes persuasive design methods and compares this to an application currently under development for diabetes mellitus patients. Various elements of persuasion and a categorization of persuasion types are mentioned. Also discussed are principles of how successful persuasion should be designed, as well as the practical applications and ethics of persuasive design. This paper is not striving for completeness of theories on the topic, but uses the theories to compare it to an application intended for diabetes mellitus patients. The results of this comparison can be used for improvements of the application

The Importance of Transparency and Willingness to Share Personal Information

This study investigates the extent to which individuals are willing to share their sensitive personal information with companies. The study examines whether skepticism can influence willingness to share information. Additionally, it seeks to determine whether transparency can moderate the relationship between skepticism and willingness to share and whether 1) companies perceived motives, 2) individual’s prior privacy violations, 3) individuals’ propensity to take risks, and 4) individuals self-efficacy act as antecedents of skepticism. Partial Least Squares (PLS) regression is used to examine the relationships between all the factors. The findings indicate that skepticism does have a negative impact on willingness to share personal information and that transparency can reduce skepticis

When personalization is not an option: An in-the-wild study on persuasive news recommendation

Aiming at granting wide access to their contents, online information providers often choose not to have registered users, and therefore must give up personalization. In this paper, we focus on the case of non-personalized news recommender systems, and explore persuasive techniques that can, nonetheless, be used to enhance recommendation presentation, with the aim of capturing the user’s interest on suggested items leveraging the way news is perceived. We present the results of two evaluations “in the wild”, carried out in the context of a real online magazine and based on data from 16,134 and 20,933 user sessions, respectively, where we empirically assessed the effectiveness of persuasion strategies which exploit logical fallacies and other techniques. Logical fallacies are inferential schemes known since antiquity that, even if formally invalid, appear as plausible and are therefore psychologically persuasive. In particular, our evaluations allowed us to compare three persuasive scenarios based on the Argumentum Ad Populum fallacy, on a modified version of the Argumentum ad Populum fallacy (Group-Ad Populum), and on no fallacy (neutral condition), respectively. Moreover, we studied the effects of the Accent Fallacy (in its visual variant), and of positive vs. negative Framing

Evaluating the effectiveness of explanations for recommender systems : Methodological issues and empirical studies on the impact of personalization

Peer reviewedPostprin

Using Socialization and Personalization Strategies to Mitigate Intrusiveness of Social Network Advertising

As the rapid expansion of social network advertising (SNA), advertising intrusiveness becomes a constant challenge to marketers, platforms and users. Normally, socialization (i.e., anthropomorphism cues, reference group cues and social endorsement cues) and personalization advertising strategies are employed to minimize SNA intrusiveness. However, limited theoretical insights have been provided by prior research. Hence, this study aims to shed light on the influence of socialization and personalization from a information processing perspective. A 4 × 2 experiment was designed and conducted on the self-developed system. By doing these, this study significantly advances the literature on socialization and personalization in the context of SNA, and provides theoretical and managerial insight