527 research outputs found
Personality in Computational Advertising: A Benchmark
In the last decade, new ways of shopping online have increased the
possibility of buying products and services more easily and faster
than ever. In this new context, personality is a key determinant
in the decision making of the consumer when shopping. A personâs
buying choices are influenced by psychological factors like
impulsiveness; indeed some consumers may be more susceptible
to making impulse purchases than others. Since affective metadata
are more closely related to the userâs experience than generic
parameters, accurate predictions reveal important aspects of userâs
attitudes, social life, including attitude of others and social identity.
This work proposes a highly innovative research that uses a personality
perspective to determine the unique associations among the
consumerâs buying tendency and advert recommendations. In fact,
the lack of a publicly available benchmark for computational advertising
do not allow both the exploration of this intriguing research
direction and the evaluation of recent algorithms. We present the
ADS Dataset, a publicly available benchmark consisting of 300 real
advertisements (i.e., Rich Media Ads, Image Ads, Text Ads) rated
by 120 unacquainted individuals, enriched with Big-Five usersâ
personality factors and 1,200 personal usersâ pictures
The datafication of Public Service Media: Dreams, Dilemmas and Practical Problems A Case Study of the Implementation of Personalized Recommendations at the Danish Public Service Media âDRâ
Historically, public service broadcasting had no quantifiable knowledge about audiences, nor a great interest in knowing them. Today, the competitive logic of the media markets encourage public service media (PSM) organizations to increase datafication. In this paper we examine how a PSM organization interprets the classic public service obligations of creating societal cohesion and diversity in the new world of key performance indicators, business rules and algorithmic parameters.The paper presents a case study of the implementation of a personalization system for the video on demand service of the Danish PSM âDRâ. Our empirical findings, based on longitudinal in-depth interviewing, indicate a long and difficult process of datafication of PSM, shaped by both the organizational path dependencies of broadcasting production and the expectations of public service broadcasting
The Datafication of Public Service Media Dreams, Dilemmas and Practical Problems:A Case Study of the Implementation of Personalized Recommendations at the Danish Public Service Media âDRâ
Historically, public service broadcasting had no quantifiable knowledge about audiences, nor a great interest in knowing them. Today, the competitive logic of the media markets encourage public service media (PSM) organizations to increase datafication. In this paper we examine how a PSM organization interprets the classic public service obligations of creating societal cohesion and diversity in the new world of key performance indicators, business rules and algorithmic parameters.The paper presents a case study of the implementation of a personalization system for the video on demand service of the Danish PSM âDRâ. Our empirical findings, based on longitudinal in-depth interviewing, indicate a long and difficult process of datafication of PSM, shaped by both the organizational path dependencies of broadcasting production and the expectations of public service broadcasting
Lightweight Adaptation of Classifiers to Users and Contexts: Trends of the Emerging Domain
Intelligent computer applications need to adapt their behaviour to contexts and users, but conventional classifier adaptation methods require long data collection and/or training times. Therefore classifier adaptation is often performed as follows: at design time application developers define typical usage contexts and provide reasoning models for each of these contexts, and then at runtime an appropriate model is selected from available ones. Typically, definition of usage contexts and reasoning models heavily relies on domain knowledge. However, in practice many applications are used in so diverse situations that no developer can predict them all and collect for each situation adequate training and test databases. Such applications have to adapt to a new user or unknown context at runtime just from interaction with the user, preferably in fairly lightweight ways, that is, requiring limited user effort to collect training data and limited time of performing the adaptation. This paper analyses adaptation trends in several emerging domains and outlines promising ideas, proposed for making multimodal classifiers user-specific and context-specific without significant user efforts, detailed domain knowledge, and/or complete retraining of the classifiers. Based on this analysis, this paper identifies important application characteristics and presents guidelines to consider these characteristics in adaptation design
Semantic user profiling techniques for personalised multimedia recommendation
Due to the explosion of news materials available through broadcast and other channels, there is an increasing need for personalised news video retrieval. In this work, we introduce a semantic-based user modelling technique to capture usersâ evolving information needs. Our approach exploits implicit user interaction to capture long-term user interests in a profile. The organised interests are used to retrieve and recommend news stories to the users. In this paper, we exploit the Linked Open Data Cloud to identify similar news stories that match the usersâ interest. We evaluate various recommendation parameters by introducing a simulation-based evaluation scheme
Content Discovery in Online Services: A Case Study on a Video on Demand System
Video-on-demand services have gained popularity in recent years for the large catalogue of content they offer and the ability to watch them at any desired time. Having many options to choose from may be overwhelming for the users and affect negatively the overall experience. The use of recommender systems has been proven to help users discover relevant content faster. However, content discovery is affected not only by the number of choices, but also by the way the content is displayed to the user. Moreover, the development of recommender systems has been commonly focused on increasing their prediction accuracy, rather than the usefulness and user experience.
This work takes on a user-centric approach to designing an efficient content discovery experience for its users. The main contribution of this research is a set of guidelines for designing the user interface and recommender system for the aforementioned purpose, formulated based on a user study and existing research. The guidelines were additionally translated into interface designs, which were then evaluated with users. The results showed that users were satisfied with the proposed design and the goal of providing a better content discovery experience was achieved. Moreover, the guidelines were found feasible by the company in which the research was conducted and thus have a high potential to work in a real product.
With this research, I aim to highlight the importance of improving the content discovery process both from the perspective of the user interface and a recommender system, and encourage researchers to consider the user experience in those aspects
Visual Targeted Advertisement System Based on User Profiling and Content Consumption for Mobile Broadcasting Television
Content personalisation is one of the main aims of the mobile media delivery business models, as a new way to improve the userâs experience. In broadcasting networks, the content is sent âone to manyâ, so a complete personalisation where the user may select any content is not possible. But using the mobile bidirectional return channel (e.g. UMTS connection) visual targeted advertising can be performed in a simple way: by off-line storing the advertisement for selectively replacing the normal broadcasted advertisement. In fact, these concepts provide powerful methods to increase the value of the service, mainly in mobile environments. In this article we present a novel intelligent content personalisation system for targeted advertising over mobile broadcasting networks and terminals, based on user profiling and clustering, as a new solution where the use of content personalisation represents the competitive advantage over traditional advertising
Multi-dimensional clustering in user profiling
User profiling has attracted an enormous number of technological methods and
applications. With the increasing amount of products and services, user profiling
has created opportunities to catch the attention of the user as well as achieving
high user satisfaction. To provide the user what she/he wants, when and how,
depends largely on understanding them. The user profile is the representation of
the user and holds the information about the user. These profiles are the
outcome of the user profiling.
Personalization is the adaptation of the services to meet the userâs needs and
expectations. Therefore, the knowledge about the user leads to a personalized
user experience. In user profiling applications the major challenge is to build and
handle user profiles. In the literature there are two main user profiling methods,
collaborative and the content-based. Apart from these traditional profiling
methods, a number of classification and clustering algorithms have been used
to classify user related information to create user profiles. However, the profiling,
achieved through these works, is lacking in terms of accuracy. This is because,
all information within the profile has the same influence during the profiling even
though some are irrelevant user information.
In this thesis, a primary aim is to provide an insight into the concept of user
profiling. For this purpose a comprehensive background study of the literature
was conducted and summarized in this thesis. Furthermore, existing user
profiling methods as well as the classification and clustering algorithms were investigated. Being one of the objectives of this study, the use of these
algorithms for user profiling was examined. A number of classification and
clustering algorithms, such as Bayesian Networks (BN) and Decision Trees
(DTs) have been simulated using user profiles and their classification accuracy
performances were evaluated. Additionally, a novel clustering algorithm for the
user profiling, namely Multi-Dimensional Clustering (MDC), has been proposed.
The MDC is a modified version of the Instance Based Learner (IBL) algorithm.
In IBL every feature has an equal effect on the classification regardless of their
relevance. MDC differs from the IBL by assigning weights to feature values to
distinguish the effect of the features on clustering. Existing feature weighing
methods, for instance Cross Category Feature (CCF), has also been
investigated. In this thesis, three feature value weighting methods have been
proposed for the MDC. These methods are; MDC weight method by Cross
Clustering (MDC-CC), MDC weight method by Balanced Clustering (MDC-BC)
and MDC weight method by changing the Lower-limit to Zero (MDC-LZ). All of
these weighted MDC algorithms have been tested and evaluated. Additional
simulations were carried out with existing weighted and non-weighted IBL
algorithms (i.e. K-Star and Locally Weighted Learning (LWL)) in order to
demonstrate the performance of the proposed methods. Furthermore, a real life scenario is implemented to show how the MDC can be used for the user
profiling to improve personalized service provisioning in mobile environments.
The experiments presented in this thesis were conducted by using user profile
datasets that reflect the userâs personal information, preferences and interests.
The simulations with existing classification and clustering algorithms (e.g. Bayesian Networks (BN), NaĂŻve Bayesian (NB), Lazy learning of Bayesian
Rules (LBR), Iterative Dichotomister 3 (Id3)) were performed on the WEKA
(version 3.5.7) machine learning platform. WEKA serves as a workbench to
work with a collection of popular learning schemes implemented in JAVA. In
addition, the MDC-CC, MDC-BC and MDC-LZ have been implemented on
NetBeans IDE 6.1 Beta as a JAVA application and MATLAB. Finally, the real life
scenario is implemented as a Java Mobile Application (Java ME) on NetBeans
IDE 7.1. All simulation results were evaluated based on the error rate and
accuracy
Studying, developing, and experimenting contextual advertising systems
The World Wide Web has grown so fast in the last decade and it is today a vital daily part of people. The Internet is used for many purposes by an ever growing number of users, mostly for daily activities, tasks, and services.
To face the needs of users, an efficient and effective access to information is required. To deal with this task, the adoption of Information Retrieval and Information Filtering techniques is continuously growing. Information Re-trieval (IR) is the field concerned with searching for documents, information within documents, and metadata about documents, as well as searching for structured storage, relational databases, and the World Wide Web. Infor-
mation Filtering deals with the problem of selecting relevant information for a given user, according to her/his preferences and interest. Nowadays, Web advertising is one of the major sources of income for a large number of websites. Its main goal is to suggest products and services to the still ever growing population of Internet users. Web advertising is aimed at suggesting products and services to the users. A significant part of Web ad-vertising consists of textual ads, the ubiquitous short text messages usually
marked as sponsored links. There are two primary channels for distributing ads: Sponsored Search (or Paid Search Advertising) and Contextual Ad-vertising (or Content Match). Sponsored Search advertising is the task of
displaying ads on the page returned from a Web search engine following a query. Contextual Advertising (CA) displays ads within the content of a generic, third party, webpage. In this thesis I study, develop, and evaluated novel solutions in the field of Contextual Advertising. In particular, I studied and developed novel text summarization techniques, I adopted a novel semantic approach, I studied and adopted collaborative approaches, I started a conjunct study of Contex-tual Advertising and Geo-Localization, and I study the task of advertising
in the field of Multi-Modal Aggregation. The thesis is organized as follows. In Chapter 1, we briefly describe the
main aspects of Information Retrieval. Following, the Chapter 2 shows the problem of Contextual Advertising and describes the main contributes of the literature. Chapter 3 sketches a typical adopted approach and the eval-uation metrics of a Contextual Advertising system. Chapter 4 is related to the syntactic aspects, and its focus is on text summarization. In Chapter 5 the semantic aspects are taken into account, and a novel approach based on ConceptNet is proposed. Chapter 6 proposes a novel view of CA by the
adoption of a collaborative filtering approach. Chapter 7 shows a prelim-inary study of Geo Location, performed in collaboration with the Yahoo! Research center in Barcelona. The target is to study several techniques
of suggesting localized advertising in the field of mobile applications and search engines. In Chapter 8 is shown a joint work with the RAI Centre for Research and Technological Innovation. The main goal is to study and
propose a system of advertising for Multimodal Aggregation data. Chapter 9 ends this work with conclusions and future directions
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