IT vs. Marketing: Efficiency and Effectiveness Evaluation

Owing to budget constraints, managers should balance the expenditure requirement of IT and marketing department. This paper offers a new method to evaluate the importance of IT department and marketing department. It introduces the triangular three-stage DEA model to measure the expenditure efficiency and effectiveness. Using the data of the hotel industry of Macao, it shows that IT and marketing effectiveness is both positively correlated to productivity while efficiency is not significantly correlated to effectiveness. That means hotel managers need to more carefully and proactively examine the related budgets to be allocated to IT and marketing. The correlation coefficient of marketing effectiveness (coefficient=0.44) is higher than that of IT effectiveness (coefficient=0.41), which shows that in the sample period marketing expenses are somewhat a little more contributive to the business value than IT. This new way can be a reference for managers to set up the budget

Efficiency in the hotel industry: an empirical examination of the most influential factors

The purpose of this article is to provide insights into hotel efficiency and investigate which hotels are performing better. Hotel efficiency is examined using data envelopment analysis (DEA) and the outputoriented BCC model is applied on the hotels’ internal accounting information. The study further explores whether there are differences in efficiency between hotels of different size and quality. The results show that average efficiency is high, but not all hotels are performing at their maximum efficiency. A significant relationship between size and hotel efficiency has been found. This study provides a potential framework for efficiency measurement and contributes to the growing body of knowledge in the area of hotel efficiency in the context of a country that is predominantly concentrated on seasonal seaside tourism. The results of this research offer useful insights for hotel managers, suggest ways of enhancing hotel productivity and provide guidance on which aspects to focus their attention in the decision-making process

The Operational Efficiency and Sustainability of Selected De Luxe Class Hotels in Metro Manila

For a hotel to survive, it must consistently perform at its most fluid efficiency. Inefficient performance means wastes in the use of hotel inputs that is detrimental in maintaining low operating expenses to sustain survival in the hotel industry. This paper aims to determine the sources of efficiency and sustainability performance of 10 De Luxe Class Hotels in Metro Manila, Philippines accredited by the Department of Tourism from 2005- 2014. The efficiency and productivity of the sample were assessed using slack-based and Malmquist productivity index models of the Data Envelopment Analysis (DEA). The results indicated that an average deluxe hotel was productive and cost efficient. However, technology was obsolete and could cause the downtrend in revenue or tourist visit. It also hinted decreasing returns to scale. Slacks revealed that an average deluxe hotel should reduce its inputs (operating expenses, capital, employees and rooms) wastages to catch up with Pan Pacific Hotel Manila. Regression analysis proved that the De Luxe class hotels are operating at decreasing return to scale. It also reveals that older hotels were not efficient than younger (newly established) hotels. Although not statistically significant, larger hotels were not efficient in their operation than their smaller counterparts. Overall, the De Luxe class hotels’ operation is not sustainable.   Keywords: Hotels, DEA, SFA, Total factor productivity, efficiency, resource us

Measuring efficiency of the youth hostel sector in Andalusia using an adapted DEA model

Este estudio mide la eficiencia del sector de los Albergues Juveniles de Andalucía mediante la realización de un Análisis Envolvente de Datos (DEA). Los datos sobre la eficiencia en la gestión han sido recogidos en todos los albergues juveniles públicos de Andalucía para el período comprendido entre 2003 y 2012. Los resultados revelan que existen diferencias significativas en la eficiencia entre los diferentes centros. Esperamos que este estudio empírico pueda proporcionar información útil para una mejora futura de la gestión en este sector.This study measures the efficiency of the Youth Hostel sector in Andalusia by carrying out Data Envelopment Analysis (DEA). Management efficiency data has been gathered on all Andalusian Public Youth Hostels from 2003 to 2012. The results reveal that there are significant differences in efficiency. It is expected that the empirical study can provide useful information for future managerial improvement in this sector

Measuring hotel performance:Toward more rigorous evidence in both scope and methods

This paper extends the literature on hotel performance in both scope and methods. We introduce a model that accounts for heterogeneity in a flexible way and allows for the measurement of both efficiency and productivity. The model also accounts for the endogeneity problem in inputs and the issue of unobserved prices. We use a large sample of hotel companies that spreads across multiple geographical regions and locations, and accounts for some interesting and key determinants of hotel performance. We provide more validation to some contradictory findings in the literature. We show that large hotels do not necessarily outperform small hotels, and that hotel efficiency differs based on location, geographical region and type of service. The results further indicate that productivity growth is not a driving force in the industry

Essays on efficiency and international tourism

RESUMEN: Esta tesis doctoral consta de tres ensayos sobre la economía del turismo. En el primer y tercer ensayo se realiza un análisis de eficiencia turística de las regiones españolas y de los factores que pueden estar determinando su evolución. En el segundo ensayo se hace una profunda revisión bibliográfica sobre la literatura que analiza la eficiencia turística a nivel mundial. El período de análisis abarca desde la última mitad del siglo XX (entre 1978 en el caso del estudio de la bibliografía turística, año en el que Charnes, Cooper y Rhodes introducen el Análisis Envolvente de Datos) hasta el periodo más reciente de nuestra economía (2018 en el tercer ensayo). En los dos ensayos que analizan la eficiencia turística en España el periodo comprende desde inicios del siglo XXI (2008 en el caso de la eficiencia de los destinos turísticos españoles) hasta los datos más actuales disponibles en este momento.ABSTRACT: This doctoral thesis consists of three essays on the economics of tourism. In the first and third essay an analysis of tourist efficiency of the Spanish regions and of the factors that may be determining their evolution is carried out. In the second essay, an in-depth bibliographical review is done on the literature that analyzes tourism efficiency worldwide. The analysis period covers from the last half of the twentieth century (between 1978 in the case of the study of the tourist bibliography, year in which Charnes, Cooper and Rhodes introduce the Data Envelope Analysis) until the most recent period of our economy ( 2018 in the third essay). In the two essays that analyze tourism efficiency in Spain, the period ranges from the beginning of the 21st century (2008 in the case of the efficiency of Spanish tourist destinations) to the most current data available at this time

Tourism and hotel competitiveness research

Author name used in this publication: Henry Tsai2009-2010 > Academic research: refereed > Publication in refereed journalAccepted ManuscriptPublishe

Untangling the inefficiency of hotel industry: The Portuguese Teixeira Duarte hotel chain analysis

In this study the technical efficiency was analyzed for four hotels of the Teixeira Duarte Group - a renowned Portuguese hotel chain. An efficiency ranking was established for these four Portuguese hotels units using Stochastic Frontier Analysis. This methodology allowed discriminating between measurement error and systematic inefficiencies, enabling the identification of the main inefficiency causes. The results showed that distance to the airport and higher price of accommodations promote efficiency. Additionally, hotels with many standard rooms and sea views are likely to achieve higher levels of efficiency. These results should be carefully considered when aiming at improving hotel's efficiency, especially in Portuguese units with similar typology and location of the ones considered in this analysis.info:eu-repo/semantics/publishedVersio