The Effects of Media Consumption and Reality Television on the Attitudes of Thailands Generation Y Audiences: The Face Thailand Reality Television Programs

This research aimed to study The Face Thailand TV program consumption behaviors of Thailand s generation Y audiences the relationship between age ranges of Thailand s Generation Y audiences and their perceptions about the modeling and entertainment business and violence in reality and the effects of The Face Thailand TV program consumption levels toward their perception about the modeling business and violence in reality This research was conducted by quantitative method questionnaire was the tool for both offline and online The data was collected from 2 000 participants n 2 000 who were in generation Y 17 36 years old in Thailand The results showed that the audiences mostly connected to online channel for media consumption yet the audiences mostly searched for entertainment not the content provided Not only the difference between heavy and light viewers but also the age ranges of the audiences showed some different significance The younger Thailand s generation Y audiences tended to have more perception to the entertainment business than the older audiences in same generation On the other hand the older Thailand s generation Y audiences showed more concern about how they perceived the violent scenes in their reality more than the younger ones According to Individual Differences Theory same media can affect the audiences with different background differently for this case is the age ranges Moreover some differences between the heavy viewers and the light viewers can be explained as the Cultivation Theory The heavy viewers would like their physicals modified how they would like to be involved into the entertainment business and also how they brought some violent verbal from the reality show to their real world more than light viewers But still the theory could not be applied for the significant differences in how the audiences stereotyped the people in the entertainment business and how they perceived the violence in their live

Perceptions of Asian American Representation in Entertainment Media

The rise of Asian American representation in entertainment media has brought new questions to the current perceptions of Asian Americans in American culture. Where whitewashing of roles or stereotypes of the Model Minority were once portrayed frequently in the past, there are now more diverse stories being shown. When representational images are being shown in entertainment media, there is need for a media literacy lens to critically analyze these images. With this rise in Asian American representation, what are current perceptions of Asian Americans in American culture and American entertainment media? What are current levels of media literacy? This study aimed to answer these questions by examining how young adults currently perceive Asian Americans in American culture and entertainment media, as well as gauging their use of media literacy. Drawn on focus groups and interviews (N=17, with majority of participants identifying as Caucasian), this study suggests that Asian Americans are still perceived as the Model Minority, but there is a growing tendency to question stereotypes and welcome diverse perspectives. Regarding media literacy, many participants could recognize social issues being portrayed, but did not critically analyze the images they saw. These findings imply that diverse representation of Asian Americans is growing and welcomed but is not believed to be personally influential to an individual’s perception of their reality. The current study contributes to the limited empirical literature of current perceptions of Asian American representation in entertainment media and provides a new avenue of media literacy to be explored

An Analysis of Competition-based Television Reality Shows in Nigeria

Television reality shows have amassed incredible popularity with high-profile viewership and become a topic of wide-ranging criticisms in Nigeria. This study analyzes the country's entertainment scene changes through reality show programming. In the cards are factors influencing gratification, viewing habits, and attraction to reality shows, using an online survey of 464 respondents. The work anchors on the sensitivity theory of motivation and offers a unique analysis of the primary motivations of respondents for their preferred reality shows and their attraction to them. Findings show that the audience perceived the 'real' in reality genre as partially scripted and content less informative. The respondents also showed higher attraction to singing competition reality shows. Producers should use social media platforms for feedback to enhance reality show programming. They can engage more non-actors and actresses to escalate the ‘reality’ concept and improve the integrity of the shows

Augmented reality filters on social media. Analyzing the drivers of playability based on uses and gratifications theory

The arrival of augmented reality (AR) on social networks in the form of filters is generating new user experiences. Despite their potential as interactive marketing tools, previous research analyzing the impact of AR filters has focused mainly on shopping-based or personal-based variables. Conceiving AR filters to be entertainment products, this research follows the theory of uses and gratifications to examine the playability of AR filters, that is, the satisfaction that users derive from the experience and their making of electronic word-of-mouth recommendations. The results of two studies combining quantitative and qualitative techniques showed the key role played by perceived entertainment and, to a lesser extent, perceived interactivity, in the playability of AR filters. Perceived curiosity and compatibility also affected users' satisfaction. The findings contribute to the literature on AR filters by analyzing users' experiences from an entertainment perspective, examining a comprehensive set of hedonic, utilitarian, social and personal uses and gratifications that users might derive when interact with AR filters on social media. Practitioners should incorporate appropriate features when designing the filters so that users obtain fun and entertaining experiences, interact with others, and get fresh content. All these may foster the consumer's storytelling through images

Religiosity and its impact on Twitter use and viewing of Islamic reality television shows among university students in Malaysia

Islamic reality shows presents an alternative brand of entertainment for the Malaysian Muslim community. This television genre can also be perceived as an innovative form of da’wah. Through watching these shows, television viewers interested in faith-based content can increase their religious knowledge, educate themselves on the Islamic beliefs and practices, and identify with suitable Muslim role models featured on these shows. Thus, a major focus of this study is to examine use of social media and television viewing related to Islamic reality shows among Malaysian undergraduate students. The uses and gratification approach postulates that individual differences, such as viewer religiosity may influence media selection and use. Therefore, we propose that those who perceive religion more positively would be more interested in da’wah content, and would therefore be more likely to use Twitter to follow accounts related to the show. A cross-sectional survey is carried out among undergraduate students enrolled in introductory Islamic revealed knowledge and human sciences courses from the International Islamic University of Malaysia (N = 321). Among others, findings indicate that religious individuals are more likely to follow the Twitter account of their favorite Islamic reality show. Also, while viewer religiosity initially influenced frequency of viewing Islamic reality shows, those who tweeted frequently about the show is also more likely to view Islamic reality shows frequently. Finally, those who gratified their relaxation needs by following their favorite Islamic reality show personality on Twitter is more likely to view the show frequently. The repercussions of these findings on the role of religiosity and its effects on social media use and television viewing, based on the uses and gratification perspective is discussed in the paper

Vodcast Impact on Students\u27 Attitudes and Behavioral Intentions

Purpose: This paper uses structural equation modeling to assess the effectiveness of Vodcasts (video podcasts) as part of a university’s communication strategy with prospective students. Design/methodology/approach: Three theoretical models were tested using a structural equation model. Findings: We find that perceived informativeness, credibility, and irritation of the advertising are directly related to the value of the Vodcast advertising. However of those three factors, only the informativeness is directly related to the intent to take further action toward enrollment. In addition, while prior work has suggested that perceived entertainment of advertising positively influences its perceived value, we find that for these university Vodcasts, perceived entertainment is not a statistically significant factor. Research limitations/implications: The results suggest that for Vodcasts used for these purposes, less attention should be given to entertainment value, and more attention should be focused on providing useful information in a manner that is credible and not irritating to students. Originality/value: Vodcasts have become part of the Internet multimedia experience and have been integrated into universities’ web-based promotion strategies. While prior work has examined general advertising on the web, few studies have considered the impact of the interactive medium of Vodcasts on attitudes and behavioral intentions

The problem of causality in cultivation research

This paper offers an up-to-date review of problems in determining causal relationships in cultivation research, and considers the research rationales of various approaches with special reference to causal interpretation. It describes in turn a number of methodologies for addressing the problem and resolving it as far as this is possible. The issue of causal inference arises not only in cultivation research, however, but is basic to all media effects theories and approaches primarily at the macro-level whose main methodology rests on correlational studies (agenda-setting, spiral of silence, knowledge gap hypothesis, etc.). We therefore first discuss problems of causal interpretation in connection with the cultivation hypothesis, and then sketch in summary how these problems arise with other media effects theories. We first set out the basic features of the cultivation approach, then consider the difficulties with correlational studies and discuss alternative research designs - designs which are not original to us, but have been adapted for cultivation research. These comprise laboratory experiments, sequential studies, social studies and time-series procedures. Finally, we argue for multiple approaches that complement one another's advantages and balance out their disadvantages

“Yes! I Had Cosmetic Surgery”: Celebrities\u27 Comsmetic Surgery Confessions in the Media and Their Impact on Korean Female College Students\u27 Perceptions.

This paper analyzes celebrities’ cosmetic surgery confessions in the media and explores the impact of the confessions on non-celebrities. Based on the analysis of talk shows and online news in Korea today, I argue that celebrities’ confessions are the result of the interaction between celebrities and the media, and the confessions serve as an atonement ritual to make a new start for celebrities themselves. The confessions also have the effect of trivializing cosmetic surgery. My analysis of Korean female college students’ self-accounts about the confessions confirms these arguments and shows the students’ strong endorsement of cosmetic surgery as well as their tendency to view cosmetic surgery as a means of upward mobility, given the success of surgical celebrities. The survey questionnaire developed for this study, completed by 217 female college students, reveals that more exposure to such confessions predicts greater normalization and trivialization of cosmetic surgery in the respondents’ everyday lives