Binary Particle Swarm Optimization based Biclustering of Web usage Data

Web mining is the nontrivial process to discover valid, novel, potentially useful knowledge from web data using the data mining techniques or methods. It may give information that is useful for improving the services offered by web portals and information access and retrieval tools. With the rapid development of biclustering, more researchers have applied the biclustering technique to different fields in recent years. When biclustering approach is applied to the web usage data it automatically captures the hidden browsing patterns from it in the form of biclusters. In this work, swarm intelligent technique is combined with biclustering approach to propose an algorithm called Binary Particle Swarm Optimization (BPSO) based Biclustering for Web Usage Data. The main objective of this algorithm is to retrieve the global optimal bicluster from the web usage data. These biclusters contain relationships between web users and web pages which are useful for the E-Commerce applications like web advertising and marketing. Experiments are conducted on real dataset to prove the efficiency of the proposed algorithms

FARS: Fuzzy Ant based Recommender System for Web Users

Recommender systems are useful tools which provide an adaptive web environment for web users. Nowadays, having a user friendly website is a big challenge in e-commerce technology. In this paper, applying the benefits of both collaborative and content based filtering techniques is proposed by presenting a fuzzy recommender system based on collaborative behavior of ants (FARS). FARS works in two phases: modeling and recommendation. First, user’s behaviors are modeled offline and the results are used in second phase for online recommendation. Fuzzy techniques provide the possibility of capturing uncertainty among user interests and ant based algorithms provides us with optimal solutions. The performance of FARS is evaluated using log files of “Information and Communication Technology Center” of Isfahan municipality in Iran and compared with ant based recommender system (ARS). The results shown are promising and proved that integrating fuzzy Ant approach provides us with more functional and robust recommendations

Multimodal estimation of distribution algorithms

Taking the advantage of estimation of distribution algorithms (EDAs) in preserving high diversity, this paper proposes a multimodal EDA. Integrated with clustering strategies for crowding and speciation, two versions of this algorithm are developed, which operate at the niche level. Then these two algorithms are equipped with three distinctive techniques: 1) a dynamic cluster sizing strategy; 2) an alternative utilization of Gaussian and Cauchy distributions to generate offspring; and 3) an adaptive local search. The dynamic cluster sizing affords a potential balance between exploration and exploitation and reduces the sensitivity to the cluster size in the niching methods. Taking advantages of Gaussian and Cauchy distributions, we generate the offspring at the niche level through alternatively using these two distributions. Such utilization can also potentially offer a balance between exploration and exploitation. Further, solution accuracy is enhanced through a new local search scheme probabilistically conducted around seeds of niches with probabilities determined self-adaptively according to fitness values of these seeds. Extensive experiments conducted on 20 benchmark multimodal problems confirm that both algorithms can achieve competitive performance compared with several state-of-the-art multimodal algorithms, which is supported by nonparametric tests. Especially, the proposed algorithms are very promising for complex problems with many local optima

Cluster Optimization for Improved Web Usage Mining

Now days, World Wide Web (WWW) has become rich and most powerful source of information. Conversely, it has become tricky and critical task to retrieve actual information due to its continuous expansion in dimensions. Web Usage Mining is a step-wise technique of extracting useful access patterns of the user from web. Web personalization makes use of web usage mining techniques, for knowledge acquisition process done by analyzing the user navigational patterns. The web page personalization involves clustering of different web pages having similar navigation patterns for an individual. Since cluster size expands due to the frequent access, optimization or shrinking the size of clusters becomes a chief consideration. This paper proposes a tactic of cluster optimization based on concept of swarm intelligence techniques. Later on based on the recognition of user access patterns, clustering is implemented using neural fuzzy approach i.e. NEF Class algorithm and cluster optimization is implemented using Ant Nest Mate Approach

Extraction of User Navigation Pattern Based on Particle Swarm Optimization

With current projections regarding the growth of Internet sales, online retailing raises many questions about how to market on the Net. A Recommender System (RS) is a composition of software tools that provides valuable piece of advice for items or services chosen by a user. Recommender systems are currently useful in both the research and in the commercial areas. Recommender systems are a means of personalizing a site and a solution to the customer?s information overload problem. Recommender Systems (RS) are software tools and techniques providing suggestions for items and/or services to be of use to a user. These systems are achieving widespread success in e-commerce applications nowadays, with the advent of internet. This paper presents a categorical review of the field of recommender systems and describes the state-of-the-art of the recommendation methods that are usually classified into four categories: Content based Collaborative, Demographic and Hybrid systems. To build our recommender system we will use fuzzy logic and Markov chain algorithm

Swarm intelligence for clustering dynamic data sets for web usage mining and personalization.

Swarm Intelligence (SI) techniques were inspired by bee swarms, ant colonies, and most recently, bird flocks. Flock-based Swarm Intelligence (FSI) has several unique features, namely decentralized control, collaborative learning, high exploration ability, and inspiration from dynamic social behavior. Thus FSI offers a natural choice for modeling dynamic social data and solving problems in such domains. One particular case of dynamic social data is online/web usage data which is rich in information about user activities, interests and choices. This natural analogy between SI and social behavior is the main motivation for the topic of investigation in this dissertation, with a focus on Flock based systems which have not been well investigated for this purpose. More specifically, we investigate the use of flock-based SI to solve two related and challenging problems by developing algorithms that form critical building blocks of intelligent personalized websites, namely, (i) providing a better understanding of the online users and their activities or interests, for example using clustering techniques that can discover the groups that are hidden within the data; and (ii) reducing information overload by providing guidance to the users on websites and services, typically by using web personalization techniques, such as recommender systems. Recommender systems aim to recommend items that will be potentially liked by a user. To support a better understanding of the online user activities, we developed clustering algorithms that address two challenges of mining online usage data: the need for scalability to large data and the need to adapt cluster sing to dynamic data sets. To address the scalability challenge, we developed new clustering algorithms using a hybridization of traditional Flock-based clustering with faster K-Means based partitional clustering algorithms. We tested our algorithms on synthetic data, real VCI Machine Learning repository benchmark data, and a data set consisting of real Web user sessions. Having linear complexity with respect to the number of data records, the resulting algorithms are considerably faster than traditional Flock-based clustering (which has quadratic complexity). Moreover, our experiments demonstrate that scalability was gained without sacrificing quality. To address the challenge of adapting to dynamic data, we developed a dynamic clustering algorithm that can handle the following dynamic properties of online usage data: (1) New data records can be added at any time (example: a new user is added on the site); (2) Existing data records can be removed at any time. For example, an existing user of the site, who no longer subscribes to a service, or who is terminated because of violating policies; (3) New parts of existing records can arrive at any time or old parts of the existing data record can change. The user\u27s record can change as a result of additional activity such as purchasing new products, returning a product, rating new products, or modifying the existing rating of a product. We tested our dynamic clustering algorithm on synthetic dynamic data, and on a data set consisting of real online user ratings for movies. Our algorithm was shown to handle the dynamic nature of data without sacrificing quality compared to a traditional Flock-based clustering algorithm that is re-run from scratch with each change in the data. To support reducing online information overload, we developed a Flock-based recommender system to predict the interests of users, in particular focusing on collaborative filtering or social recommender systems. Our Flock-based recommender algorithm (FlockRecom) iteratively adjusts the position and speed of dynamic flocks of agents, such that each agent represents a user, on a visualization panel. Then it generates the top-n recommendations for a user based on the ratings of the users that are represented by its neighboring agents. Our recommendation system was tested on a real data set consisting of online user ratings for a set of jokes, and compared to traditional user-based Collaborative Filtering (CF). Our results demonstrated that our recommender system starts performing at the same level of quality as traditional CF, and then, with more iterations for exploration, surpasses CF\u27s recommendation quality, in terms of precision and recall. Another unique advantage of our recommendation system compared to traditional CF is its ability to generate more variety or diversity in the set of recommended items. Our contributions advance the state of the art in Flock-based 81 for clustering and making predictions in dynamic Web usage data, and therefore have an impact on improving the quality of online services