14,985 research outputs found
Participant Network Patterns in Enhancing Online Community Interactivity
Social media is having an increasing impact on businesses. In particular, the explosive growth of online brand communities has attracted organizations and marketersâ attentions. However, despite the increasing importance of online community for marketing, it is noticed that relatively few of them are successful in attracting community members and enhancing interactivity. In this study, we argue that it is necessary to have a comprehensive understanding regarding how the community members participate in the communal context and interact with each other, and thereby the community interactivity can be continued. To this end, we collected a large amount of data from an online discussion forum where we found that the participants were highly interactive across the discussion topics, thus forming robust communities. Currently, the data analysis pertaining to this study is work in progress, but we will be in a position to offer more in-depth analysis of the rich findings that the research has generated by the time of the conference
The Team Balancing Act - Enhancing Knowledge - Building Activity in On-Line Learning Communities
Online learning in the university sector is a given. Constructivist views of learning (often team based) and the notion of knowledge-building, mediated through the use of ICTs seemingly address many of the imperatives to equip individuals for emergent knowledge-age work practice. While teamwork has many perceived advantages, teams also inexplicably fail despite the apparent quality of the participants. Teams are successful when members address what is a relatively narrow range of actions. However, even within this limited range of actions individuals demonstrate definite preferences towards certain activities and roles. This paper reports on the findings from a study that investigated if knowledge-building activity can be enhanced in tertiary education CSCL environments through the use of groups balanced by Team Role Preference (Margerison & McCann, 1995, 1998). The study found that higher quality knowledge-building activity was more likely to occur in balanced groups than in random groups. The analysis of data revealed that a diversity of ideas was more likely to emerge from within balanced groups than from within random groups particularly when the random groups were heavily skewed towards one team role preference. This provided a compelling reason for explaining why balanced groups may lead to better knowledge-building activity
Knowledge Society Network: Toward a dynamic, sustained network for building knowledge
The Knowledge Society Network (KSN) âtakes advantage of new knowledge media to maximize and democratize societyâs knowledge-Ââcreating capacityâ (www.ikit.org/KSN). This article synthesizes the principles and designs of this network which were initiated over 15 years ago, and presents an exploratory study of interactions in the KSN over four years, elaborating different network structures and the potential of each for knowledge advancement. Four major sub-Âânetwork structures for participant and idea interaction are described, as reflected in social network analysis of discourse in the KSN. Strengths and weaknesses of work within each sub-Âânetwork were identified with suggestions for creating a more dynamic, sustained network for knowledge advancement
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ICT as a tool for enhancing womenâs education opportunities: and new educational and professional opportunities for women in new technologies
The paper was prepared at the request of the UN Division for the Advancement of Women. It is a discussion paper for the Expert Group meeting on ICT and their impact and use as a tool for the advancement and empowerment of women in Seoul Korea 9-15th Nov 2002.
The paper attempts separate the issues of ICT education as training for work in ICT professions and occupations, and ICT use for general education at all levels. It reviews recommendations made by other bodies and advises the EGM that it needs to adopt a more systemic understanding of the operations of gender and ICTs for any new, more effective recommendation
Exploring the relationship between customer participation and online brand community and consumer loyalty
The popularity of online brand communities has maintained the close link between consumers and brands and it encourages consumers to actively participate in online platforms. From this emerges intentions to achieve social and functional goals, leading to the question: How is loyalty affected by online participation? Based on a constructivist perspective, empirical data were generated through in-depth interviews to explore millennialâs level of participation in online communities and the extent to which it affects their loyalty to the brand and the community in the fashion industry. The study provides a conceptual framework that links a set of online participation characteristics contingent to different participatory motives. The study proposed four main customer participatory behavioural traits (brand identification, interactivity, media valence and perceived community sentiment) linked to consumersâ perception towards a brand in the fashion sector. The main findings reveal how the four categories impact the level of customer loyalty. These key categories are explored to create a framework for future research in this area, and further contribute to the field of online brand engagement, particularly in the fashion industry
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Case Study: Using Cloudworks for an Open Literature Review
This case study is one of a series exploring the ongoing use and development of the Cloudworks site. This case study will focus on an expert elicitation Cloudscape established to support a literature review project led by the University of Exeter and funded by the Higher Education Academy (HEA): "The positioning of educational technologists in enhancing the student experience".
We will look in detail at the way the site was utilised by the project teams and other participants in the review, and evaluate the site's effectiveness in supporting this piece of research. We will make recommendations for the development of support resources associated with the site and suggest factors that might impact on the success of similar activities
Reservoir hill and audiences for online interactive drama
This paper analyses the interactive experiences constructed for users of the New Zealand online interactive drama Reservoir Hill (2009, 2010), focusing both on the nature and levels of engagement which the series provided to users and the difficulties of audience research into this kind of media content. The series itself provided tightly prescribed forms of interactivity across multiple platforms, allowing forms of engagement that were greatly appreciated by its audience overall but actively explored only by a small proportion of users. The responses from members of the Reservoir Hill audience suggests that online users themselves are still learning the nature of, and constraints on, their engagements with various forms of online interactive media. This paper also engages with issue of how interactivity itself is defined, the difficulties of both connecting with audience members and securing timely access to online data, and the challenges of undertaking collaborative research with media producers in order to gain access to user data
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Culture or social interaction? A study of influential factors on weblog design
The importance of blogs and social networking as medium of interactions had gain substantial popularity in mainstream media. Such popularity is due to blogs timely publication, ease of use and wide availability. Blogs hypertext and hyperlinks spread information and influence through an underlying social network. Taking into consideration that past studies on web design have focused on cultural traits on design elements, this paper aims to analyse the patterns on blog design from the perspectives of social influence and interactions. Examining design patterns from five networks of blogs using content analysis method, the results show that design of blogs in an online network shares similar elements and the pattern is different from one network to the other
Massive Open Online Courses as affinity spaces for connected learning: Exploring effective learning interactions in one massive online community
This paper describes a participatory online culture â Connected Learning Massive Open Online Collaboration (CLMOOC) â and asks how its ethos of reciprocity and creative playfulness occurs. By analysing Twitter interactions over a four-week period, we conclude that this is due to the supportive nature of participants, who describe themselves as belonging to, or connected with, the community. We suggest that Geeâs concept of an affinity space is an appropriate model for CLMOOC and ask how this might be replicated in a higher education setting
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