Characterizing Optimal Adword Auctions

We present a number of models for the adword auctions used for pricing advertising slots on search engines such as Google, Yahoo! etc. We begin with a general problem formulation which allows the privately known valuation per click to be a function of both the identity of the advertiser and the slot. We present a compact characterization of the set of all deterministic incentive compatible direct mechanisms for this model. This new characterization allows us to conclude that there are incentive compatible mechanisms for this auction with a multi-dimensional type-space that are {\em not} affine maximizers. Next, we discuss two interesting special cases: slot independent valuation and slot independent valuation up to a privately known slot and zero thereafter. For both of these special cases, we characterize revenue maximizing and efficiency maximizing mechanisms and show that these mechanisms can be computed with a worst case computational complexity $O(n^2m^2)$ and $O(n^2m^3)$ respectively, where $n$ is number of bidders and $m$ is number of slots. Next, we characterize optimal rank based allocation rules and propose a new mechanism that we call the customized rank based allocation. We report the results of a numerical study that compare the revenue and efficiency of the proposed mechanisms. The numerical results suggest that customized rank-based allocation rule is significantly superior to the rank-based allocation rules.Comment: 29 pages, work was presented at a) Second Workshop on Sponsored Search Auctions, Ann Arbor, MI b) INFORMS Annual Meeting, Pittsburgh c) Decision Sciences Seminar, Fuqua School of Business, Duke Universit

A Finite-Time Cutting Plane Algorithm for Distributed Mixed Integer Linear Programming

Many problems of interest for cyber-physical network systems can be formulated as Mixed Integer Linear Programs in which the constraints are distributed among the agents. In this paper we propose a distributed algorithm to solve this class of optimization problems in a peer-to-peer network with no coordinator and with limited computation and communication capabilities. In the proposed algorithm, at each communication round, agents solve locally a small LP, generate suitable cutting planes, namely intersection cuts and cost-based cuts, and communicate a fixed number of active constraints, i.e., a candidate optimal basis. We prove that, if the cost is integer, the algorithm converges to the lexicographically minimal optimal solution in a finite number of communication rounds. Finally, through numerical computations, we analyze the algorithm convergence as a function of the network size.Comment: 6 pages, 3 figure

On Estimating Multi-Attribute Choice Preferences using Private Signals and Matrix Factorization

Revealed preference theory studies the possibility of modeling an agent's revealed preferences and the construction of a consistent utility function. However, modeling agent's choices over preference orderings is not always practical and demands strong assumptions on human rationality and data-acquisition abilities. Therefore, we propose a simple generative choice model where agents are assumed to generate the choice probabilities based on latent factor matrices that capture their choice evaluation across multiple attributes. Since the multi-attribute evaluation is typically hidden within the agent's psyche, we consider a signaling mechanism where agents are provided with choice information through private signals, so that the agent's choices provide more insight about his/her latent evaluation across multiple attributes. We estimate the choice model via a novel multi-stage matrix factorization algorithm that minimizes the average deviation of the factor estimates from choice data. Simulation results are presented to validate the estimation performance of our proposed algorithm.Comment: 6 pages, 2 figures, to be presented at CISS conferenc