New fast Walsh–Hadamard–Hartley transform algorithm

This paper presents an efficient fast Walsh–Hadamard–Hartley transform (FWHT) algorithm that incorporates the computation of the Walsh-Hadamard transform (WHT) with the discrete Hartley transform (DHT) into an orthogonal, unitary single fast transform possesses the block diagonal structure. The proposed algorithm is implemented in an integrated butterfly structure utilizing the sparse matrices factorization approach and the Kronecker (tensor) product technique, which proved a valuable and fast tool for developing and analyzing the proposed algorithm. The proposed approach was distinguished by ease of implementation and reduced computational complexity compared to previous algorithms, which were based on the concatenation of WHT and FHT by saving up to 3N-4 of real multiplication and 7.5N-10 of real addition

LIPIcs, Volume 274, ESA 2023, Complete Volume

LIPIcs, Volume 274, ESA 2023, Complete Volum

Factors Influencing Customer Satisfaction towards E-shopping in Malaysia

Online shopping or e-shopping has changed the world of business and quite a few people have decided to work with these features. What their primary concerns precisely and the responses from the globalisation are the competency of incorporation while doing their businesses. E-shopping has also increased substantially in Malaysia in recent years. The rapid increase in the e-commerce industry in Malaysia has created the demand to emphasize on how to increase customer satisfaction while operating in the e-retailing environment. It is very important that customers are satisfied with the website, or else, they would not return. Therefore, a crucial fact to look into is that companies must ensure that their customers are satisfied with their purchases that are really essential from the ecommerce’s point of view. With is in mind, this study aimed at investigating customer satisfaction towards e-shopping in Malaysia. A total of 400 questionnaires were distributed among students randomly selected from various public and private universities located within Klang valley area. Total 369 questionnaires were returned, out of which 341 questionnaires were found usable for further analysis. Finally, SEM was employed to test the hypotheses. This study found that customer satisfaction towards e-shopping in Malaysia is to a great extent influenced by ease of use, trust, design of the website, online security and e-service quality. Finally, recommendations and future study direction is provided. Keywords: E-shopping, Customer satisfaction, Trust, Online security, E-service quality, Malaysia