Internet Predictions

More than a dozen leading experts give their opinions on where the Internet is headed and where it will be in the next decade in terms of technology, policy, and applications. They cover topics ranging from the Internet of Things to climate change to the digital storage of the future. A summary of the articles is available in the Web extras section

Using big data for customer centric marketing

This chapter deliberates on “big data” and provides a short overview of business intelligence and emerging analytics. It underlines the importance of data for customer-centricity in marketing. This contribution contends that businesses ought to engage in marketing automation tools and apply them to create relevant, targeted customer experiences. Today’s business increasingly rely on digital media and mobile technologies as on-demand, real-time marketing has become more personalised than ever. Therefore, companies and brands are striving to nurture fruitful and long lasting relationships with customers. In a nutshell, this chapter explains why companies should recognise the value of data analysis and mobile applications as tools that drive consumer insights and engagement. It suggests that a strategic approach to big data could drive consumer preferences and may also help to improve the organisational performance.peer-reviewe

東アジアにおけるコンテンツ流通と日韓コンテンツ政策の比較分析研究

早大学位記番号:新7676早稲田大

An infrastructure service recommendation system for cloud applications with real-time QoS requirement constraints

The proliferation of cloud computing has revolutionized the hosting and delivery of Internet-based application services. However, with the constant launch of new cloud services and capabilities almost every month by both big (e.g., Amazon Web Service and Microsoft Azure) and small companies (e.g., Rackspace and Ninefold), decision makers (e.g., application developers and chief information officers) are likely to be overwhelmed by choices available. The decision-making problem is further complicated due to heterogeneous service configurations and application provisioning QoS constraints. To address this hard challenge, in our previous work, we developed a semiautomated, extensible, and ontology-based approach to infrastructure service discovery and selection only based on design-time constraints (e.g., the renting cost, the data center location, the service feature, etc.). In this paper, we extend our approach to include the real-time (run-time) QoS (the end-to-end message latency and the end-to-end message throughput) in the decision-making process. The hosting of next-generation applications in the domain of online interactive gaming, large-scale sensor analytics, and real-time mobile applications on cloud services necessitates the optimization of such real-time QoS constraints for meeting service-level agreements. To this end, we present a real-time QoS-aware multicriteria decision-making technique that builds over the well-known analytic hierarchy process method. The proposed technique is applicable to selecting Infrastructure as a Service (IaaS) cloud offers, and it allows users to define multiple design-time and real-time QoS constraints or requirements. These requirements are then matched against our knowledge base to compute the possible best fit combinations of cloud services at the IaaS layer. We conducted extensive experiments to prove the feasibility of our approach

Asian Energy and Environmental Policy: Promoting Growth While Preserving the Environment

Asia has truly experienced spectacular economic growth over the past 15 years. However, this economic progress has come at a high cost. It has led to unprecedented environmental consequences. The ecological footprint shows that, despite the fact that one-fifth of the population in Asia still lives on less than US$ 1 per day (PPP-adjusted), the region is already living beyond its ecological carrying capacity. The region is facing a dilemma. On the one hand, continued economic growth is needed to alleviate the poverty of the two-thirds of the world’s poor living in this region. On the other hand, that economic growth will further place tremendous strains on the natural environment. In order to extricate itself from this difficult position, the region needs to shift the conventional pattern of “develop first and then treat the pollution” to a different trajectory of sustainable development. To that end, this paper examines a variety of policy responses at national, regional and international levels to deal with growing concerns about the environmental challenges in Asia in order to help to put the region on a more sustainable development path. In the context of national responses, special attention is paid to the following issues: coordination between the central and local governments, market-based environmental instruments and industrial policies, tougher emissions standards for mobile and stationary sources and for fuel quality, policies to promote energy efficiency and the use of clean energy and biofuels, the integration of environmental policies with economic and sectoral policies, and engagement of the private sector through e.g., ecolabelling, green government procurement, corporate ratings and disclosure programs, and drawing the support of financial institutions to promote improved corporate environmental performance. It is concluded that having the right policy mix, coupled with strengthened cooperation at national, local and regional levels, will ensure continuing economic growth in the region without compromising its limited ecological carrying capacity and environmental quality.Energy policy; Market-based environmental instruments; Asia