Discovering and Mitigating Social Data Bias

abstract: Exabytes of data are created online every day. This deluge of data is no more apparent than it is on social media. Naturally, finding ways to leverage this unprecedented source of human information is an active area of research. Social media platforms have become laboratories for conducting experiments about people at scales thought unimaginable only a few years ago. Researchers and practitioners use social media to extract actionable patterns such as where aid should be distributed in a crisis. However, the validity of these patterns relies on having a representative dataset. As this dissertation shows, the data collected from social media is seldom representative of the activity of the site itself, and less so of human activity. This means that the results of many studies are limited by the quality of data they collect. The finding that social media data is biased inspires the main challenge addressed by this thesis. I introduce three sets of methodologies to correct for bias. First, I design methods to deal with data collection bias. I offer a methodology which can find bias within a social media dataset. This methodology works by comparing the collected data with other sources to find bias in a stream. The dissertation also outlines a data collection strategy which minimizes the amount of bias that will appear in a given dataset. It introduces a crawling strategy which mitigates the amount of bias in the resulting dataset. Second, I introduce a methodology to identify bots and shills within a social media dataset. This directly addresses the concern that the users of a social media site are not representative. Applying these methodologies allows the population under study on a social media site to better match that of the real world. Finally, the dissertation discusses perceptual biases, explains how they affect analysis, and introduces computational approaches to mitigate them. The results of the dissertation allow for the discovery and removal of different levels of bias within a social media dataset. This has important implications for social media mining, namely that the behavioral patterns and insights extracted from social media will be more representative of the populations under study.Dissertation/ThesisDoctoral Dissertation Computer Science 201

Spotting Icebergs by the Tips: Rumor and Persuasion Campaign Detection in Social Media

Identifying different types of events in social media, i.e., collective online activities or posts, is critical for researchers who study data mining and online communication. However, the online activities of more than one billion social media users from around the world constitute an ocean of data that is hard to study and understand. In this dissertation, we study the problem of event detection with a focus on two important applications---rumor and persuasion campaign detection. Detecting events such as rumors and persuasion campaigns is particularly important for social media users and researchers. Events in social media spread and influence people much more quickly than traditional news media reporting. Viral spreading of specific events, such as rumors and persuasion campaigns, can cause substantial damage in online communities. Automatic detection of these can benefit analysts in many different research domains. In this thesis, we extend the existing research on social media event detection of online events such as rumors and persuasion campaigns. We conducted content analysis and found that the emergence and spreading of certain types of online events often result in similar user reactions. For example, some users will react to the spreading of a rumor by questioning its truth, even though most posts will not explicitly question it. These explicit questions serve as signals for detecting the underlying events. Our approach to detecting a given type of event first identifies the signals from the myriad of posts in the data corpus. We then use these signals to find the rest of the targeted events. Different types of events have different signals. As case studies, we analyze and identify the signals for rumors and persuasion campaigns, and we apply our proposed framework to detect these two types of events. We began by analyzing large-scale online activities in order to understand the relation between events and their signals. We focused on detecting and analyzing users' question-asking activities. We found that many social media users react to popular and fast-emerging memes by explicitly asking questions. Compared to other user activities, these questions are more likely to be correlated to bursty events and emergent information needs. We use some of our findings to detect trending rumors. We find that in the case of rumors, a common reaction regardless of the content of the rumor is to question the truth of the statement. We use these questioning activities as signals for detecting rumors. Our experimental results show that our rumor detector can effectively and efficiently detect social media rumors at an early stage. As in the case of rumors, the emergence and spreading of persuasion campaigns can result in similar reactions from the online audience. However, the explicit signals for detecting persuasion campaigns are not clearly understood and are difficult to label. We propose an algorithm that automatically learns these signals from data, by maximizing an objective that considers their key properties. We then use the learned signals in our proposed framework for detecting persuasion campaigns in social media. In our evaluation, we find that the learned signals can improve the performance of persuasion campaign detection compared to frameworks that use signals generated by alternative methods as well as those that do not use signals.PHDComputer Science & EngineeringUniversity of Michigan, Horace H. Rackham School of Graduate Studieshttps://deepblue.lib.umich.edu/bitstream/2027.42/138726/1/zhezhao_1.pd

Improving Search Engine Results by Query Extension and Categorization

Since its emergence, the Internet has changed the way in which information is distributed and it has strongly influenced how people communicate. Nowadays, Web search engines are widely used to locate information on the Web, and online social networks have become pervasive platforms of communication. Retrieving relevant Web pages in response to a query is not an easy task for Web search engines due to the enormous corpus of data that the Web stores and the inherent ambiguity of search queries. We present two approaches to improve the effectiveness of Web search engines. The first approach allows us to retrieve more Web pages relevant to a user\u27s query by extending the query to include synonyms and other variations. The second, gives us the ability to retrieve Web pages that more precisely reflect the user\u27s intentions by filtering out those pages which are not related to the user-specified interests. Discovering communities in online social networks (OSNs) has attracted much attention in recent years. We introduce the concept of subject-driven communities and propose to discover such communities by modeling a community using a posting/commenting interaction graph which is relevant to a given subject of interest, and then applying link analysis on the interaction graph to locate the core members of a community

Improving Collection Understanding for Web Archives with Storytelling: Shining Light Into Dark and Stormy Archives

Collections are the tools that people use to make sense of an ever-increasing number of archived web pages. As collections themselves grow, we need tools to make sense of them. Tools that work on the general web, like search engines, are not a good fit for these collections because search engines do not currently represent multiple document versions well. Web archive collections are vast, some containing hundreds of thousands of documents. Thousands of collections exist, many of which cover the same topic. Few collections include standardized metadata. Too many documents from too many collections with insufficient metadata makes collection understanding an expensive proposition. This dissertation establishes a five-process model to assist with web archive collection understanding. This model aims to produce a social media story – a visualization with which most web users are familiar. Each social media story contains surrogates which are summaries of individual documents. These surrogates, when presented together, summarize the topic of the story. After applying our storytelling model, they summarize the topic of a web archive collection. We develop and test a framework to select the best exemplars that represent a collection. We establish that algorithms produced from these primitives select exemplars that are otherwise undiscoverable using conventional search engine methods. We generate story metadata to improve the information scent of a story so users can understand it better. After an analysis showing that existing platforms perform poorly for web archives and a user study establishing the best surrogate type, we generate document metadata for the exemplars with machine learning. We then visualize the story and document metadata together and distribute it to satisfy the information needs of multiple personas who benefit from our model. Our tools serve as a reference implementation of our Dark and Stormy Archives storytelling model. Hypercane selects exemplars and generates story metadata. MementoEmbed generates document metadata. Raintale visualizes and distributes the story based on the story metadata and the document metadata of these exemplars. By providing understanding immediately, our stories save users the time and effort of reading thousands of documents and, most importantly, help them understand web archive collections

Detecting, Modeling, and Predicting User Temporal Intention

The content of social media has grown exponentially in the recent years and its role has evolved from narrating life events to actually shaping them. Unfortunately, content posted and shared in social networks is vulnerable and prone to loss or change, rendering the context associated with it (a tweet, post, status, or others) meaningless. There is an inherent value in maintaining the consistency of such social records as in some cases they take over the task of being the first draft of history as collections of these social posts narrate the pulse of the street during historic events, protest, riots, elections, war, disasters, and others as shown in this work. The user sharing the resource has an implicit temporal intent: either the state of the resource at the time of sharing, or the current state of the resource at the time of the reader \clicking . In this research, we propose a model to detect and predict the user\u27s temporal intention of the author upon sharing content in the social network and of the reader upon resolving this content. To build this model, we first examine the three aspects of the problem: the resource, time, and the user. For the resource we start by analyzing the content on the live web and its persistence. We noticed that a portion of the resources shared in social media disappear, and with further analysis we unraveled a relationship between this disappearance and time. We lose around 11% of the resources after one year of sharing and a steady 7% every following year. With this, we turn to the public archives and our analysis reveals that not all posted resources are archived and even they were an average 8% per year disappears from the archives and in some cases the archived content is heavily damaged. These observations prove that in regards to archives resources are not well-enough populated to consistently and reliably reconstruct the missing resource as it existed at the time of sharing. To analyze the concept of time we devised several experiments to estimate the creation date of the shared resources. We developed Carbon Date, a tool which successfully estimated the correct creation dates for 76% of the test sets. Since the resources\u27 creation we wanted to measure if and how they change with time. We conducted a longitudinal study on a data set of very recently-published tweet-resource pairs and recording observations hourly. We found that after just one hour, ~4% of the resources have changed by ≥30% while after a day the change rate slowed to be ~12% of the resources changed by ≥40%. In regards to the third and final component of the problem we conducted user behavioral analysis experiments and built a data set of 1,124 instances manually assigned by test subjects. Temporal intention proved to be a difficult concept for average users to understand. We developed our Temporal Intention Relevancy Model (TIRM) to transform the highly subjective temporal intention problem into the more easily understood idea of relevancy between a tweet and the resource it links to, and change of the resource through time. On our collected data set TIRM produced a significant 90.27% success rate. Furthermore, we extended TIRM and used it to build a time-based model to predict temporal intention change or steadiness at the time of posting with 77% accuracy. We built a service API around this model to provide predictions and a few prototypes. Future tools could implement TIRM to assist users in pushing copies of shared resources into public web archives to ensure the integrity of the historical record. Additional tools could be used to assist the mining of the existing social media corpus by derefrencing the intended version of the shared resource based on the intention strength and the time between the tweeting and mining

Inferring the Origin Locations of Tweets with Quantitative Confidence

Social Internet content plays an increasingly critical role in many domains, including public health, disaster management, and politics. However, its utility is limited by missing geographic information; for example, fewer than 1.6% of Twitter messages (tweets) contain a geotag. We propose a scalable, content-based approach to estimate the location of tweets using a novel yet simple variant of gaussian mixture models. Further, because real-world applications depend on quantified uncertainty for such estimates, we propose novel metrics of accuracy, precision, and calibration, and we evaluate our approach accordingly. Experiments on 13 million global, comprehensively multi-lingual tweets show that our approach yields reliable, well-calibrated results competitive with previous computationally intensive methods. We also show that a relatively small number of training data are required for good estimates (roughly 30,000 tweets) and models are quite time-invariant (effective on tweets many weeks newer than the training set). Finally, we show that toponyms and languages with small geographic footprint provide the most useful location signals.Comment: 14 pages, 6 figures. Version 2: Move mathematics to appendix, 2 new references, various other presentation improvements. Version 3: Various presentation improvements, accepted at ACM CSCW 201