A Utility-Theoretic Approach to Privacy in Online Services

Online offerings such as web search, news portals, and e-commerce applications face the challenge of providing high-quality service to a large, heterogeneous user base. Recent efforts have highlighted the potential to improve performance by introducing methods to personalize services based on special knowledge about users and their context. For example, a user's demographics, location, and past search and browsing may be useful in enhancing the results offered in response to web search queries. However, reasonable concerns about privacy by both users, providers, and government agencies acting on behalf of citizens, may limit access by services to such information. We introduce and explore an economics of privacy in personalization, where people can opt to share personal information, in a standing or on-demand manner, in return for expected enhancements in the quality of an online service. We focus on the example of web search and formulate realistic objective functions for search efficacy and privacy. We demonstrate how we can find a provably near-optimal optimization of the utility-privacy tradeoff in an efficient manner. We evaluate our methodology on data drawn from a log of the search activity of volunteer participants. We separately assess users’ preferences about privacy and utility via a large-scale survey, aimed at eliciting preferences about peoples’ willingness to trade the sharing of personal data in returns for gains in search efficiency. We show that a significant level of personalization can be achieved using a relatively small amount of information about users

Why (and How) Networks Should Run Themselves

The proliferation of networked devices, systems, and applications that we depend on every day makes managing networks more important than ever. The increasing security, availability, and performance demands of these applications suggest that these increasingly difficult network management problems be solved in real time, across a complex web of interacting protocols and systems. Alas, just as the importance of network management has increased, the network has grown so complex that it is seemingly unmanageable. In this new era, network management requires a fundamentally new approach. Instead of optimizations based on closed-form analysis of individual protocols, network operators need data-driven, machine-learning-based models of end-to-end and application performance based on high-level policy goals and a holistic view of the underlying components. Instead of anomaly detection algorithms that operate on offline analysis of network traces, operators need classification and detection algorithms that can make real-time, closed-loop decisions. Networks should learn to drive themselves. This paper explores this concept, discussing how we might attain this ambitious goal by more closely coupling measurement with real-time control and by relying on learning for inference and prediction about a networked application or system, as opposed to closed-form analysis of individual protocols