On the Benefit of Inventory-Based Dynamic Pricing Strategies

We study the optimal pricing and replenishment decisions in an inventory system with a price-sensitive demand, focusing on the benefit of the inventory-based dynamic pricing strategy. We find that demand variability impacts the benefit of dynamic pricing not only through the magnitude of the variability but also through its functional form (e.g., whether it is additive, multiplicative, or others). We provide an approach to quantify the profit improvement of dynamic pricing over static pricing without having to solve the dynamic pricing problem. We also demonstrate that dynamic pricing is most effective when it is jointly optimized with inventory replenishment decisions, and that its advantage can be mostly realized by using one or two price changes over a replenishment cycle.Peer Reviewedhttp://deepblue.lib.umich.edu/bitstream/2027.42/78685/1/j.1937-5956.2009.01099.x.pd

Smart Pricing: Linking Pricing Decisions with Operational Insights

The past decade has seen a virtual explosion of information about customers and their preferences. This information potentially allows companies to increase their revenues, in particular since modern technology enables price changes to be effected at minimal cost. At the same time, companies have taken major strides in understanding and managing the dynamics of the supply chain, both their internal operations and their relationships with supply chain partners. These two developments are narrowly intertwined. Pricing decisions have a direct effect on operations and visa versa. Yet, the systematic integration of operational and marketing insights is in an emerging stage, both in academia and in business practice. This article reviews a number of key linkages between pricing and operations. In particular, it highlights different drivers for dynamic pricing strategies. Through the discussion of key references and related software developments we aim to provide a snapshot into a rich and evolving field.supply chain management;inventory;capacity;dynamic pricing;operations-marketing interface

Supply Chain and Revenue Management for Online Retailing

This dissertation focuses on optimizing inventory and pricing decisions in the online retail industry. Motivated by the importance of great customer service quality in the online retail marketplace, we investigate service-level-constrained inventory control problems in both static and dynamic settings. The first essay studies multi-period production planning problems (with or without pricing options) under stochastic demand. A joint service-level constraint is enforced to restrict the joint probability of having backorders in any period. We use the Sample Average Approximation (SAA) approach to reformulate both chance-constrained models as mixed-integer linear programs (MILPs). Via computations of diverse instances, we demonstrate the effectiveness of the SAA approach, analyze the solution feasibility and objective bounds, and conduct sensitivity analysis. The approaches can be generalized to a wide variety of production planning problems. The second essay investigates the dynamic versions of the service-level-constrained inventory control problems, in which retailers have the flexibility to adjust their inventory policies in each period. We formulate two periodic-review stochastic inventory models (backlogging model and remanufacturing model) via Dynamic Programs (DP), and establish the optimality of generalized base-stock policies. We also propose 2-approximation algorithms for both models, which is computationally more efficient than the brute-force DP. The core concept developed in our algorithms is called the delayed marginal cost, which is proven effective in dealing with service-level-constrained inventory systems. The third essay is motivated by the exploding use of sales rank information in today's internet-based e-commerce marketplace. The sales rank affects consumers' shopping preference and therefore, is critical for retailers to utilize when making pricing decisions. We study periodic-review dynamic pricing problems in presence of sales rank, in which customers' demand is a function of both prices and sales rank. We propose rank-based pricing models and characterize the structure and monotonicity of optimal pricing policies. Our numerical experiments illustrate the potential of revenue increases when strategic cyclic policy is used.PHDIndustrial & Operations EngineeringUniversity of Michigan, Horace H. Rackham School of Graduate Studieshttps://deepblue.lib.umich.edu/bitstream/2027.42/144159/1/ycjiang_1.pd

Optimal Learning Algorithms for Stochastic Inventory Systems with Random Capacities

Peer Reviewedhttp://deepblue.lib.umich.edu/bitstream/2027.42/156225/2/poms13178_am.pdfhttp://deepblue.lib.umich.edu/bitstream/2027.42/156225/1/poms13178.pd

Joint inventory and constant price decisions for a continuous review system

Purpose: The purpose of this paper is to study joint inventory and pricing strategy for a continuous inventory review system. While dynamic pricing decisions are often studied in the literature along with inventory management, the authors' aim in this study is to obtain a single long-run optimal price; also to gain insight about how to obtain the optimal price and inventory control variables simultaneously and then the benefits of joint optimization of the inventory and pricing decisions over the sequential optimization policy often followed in practice. Design/methodology/approach: A general (R;Q) policy system with fixed cost of ordering is modelled and then the case where unsatisfied demand is lost is studied. General forms of both the additive and multiplicative demand models are used to obtain structural results. Findings: By showing optimality conditions on the price and inventory decision variables, two algorithms on how to obtain optimal decision variables, one for additive and another for multiplicative demand-price model are provided. Through extensive numerical analyses, the potential profit increases are reported if the price and inventory problem are solved simultaneously instead of sequentially. In addition, the sensitivities of optimal decision variables to system parameters are revealed. Practical implications: Although there are several studies in the literature investigating emergency price change models, they use arbitrary exogenous prices menus. However, the value of a price change can be better appreciated if the long-run price is optimal for the system. Originality/value: Very few researchers have investigated constant price and inventory optimization, and while there are several past studies demonstrating the benefits of dynamic pricing over a static one, there still are not many findings on the benefit of joint price and inventory optimization. © Emerald Group Publishing Limited

Combined Pricing and Portfolio Option Procurement

Peer Reviewedhttp://deepblue.lib.umich.edu/bitstream/2027.42/90569/1/poms1255.pd