12,273 research outputs found
Show Me the Money: Dynamic Recommendations for Revenue Maximization
Recommender Systems (RS) play a vital role in applications such as e-commerce
and on-demand content streaming. Research on RS has mainly focused on the
customer perspective, i.e., accurate prediction of user preferences and
maximization of user utilities. As a result, most existing techniques are not
explicitly built for revenue maximization, the primary business goal of
enterprises. In this work, we explore and exploit a novel connection between RS
and the profitability of a business. As recommendations can be seen as an
information channel between a business and its customers, it is interesting and
important to investigate how to make strategic dynamic recommendations leading
to maximum possible revenue. To this end, we propose a novel \model that takes
into account a variety of factors including prices, valuations, saturation
effects, and competition amongst products. Under this model, we study the
problem of finding revenue-maximizing recommendation strategies over a finite
time horizon. We show that this problem is NP-hard, but approximation
guarantees can be obtained for a slightly relaxed version, by establishing an
elegant connection to matroid theory. Given the prohibitively high complexity
of the approximation algorithm, we also design intelligent heuristics for the
original problem. Finally, we conduct extensive experiments on two real and
synthetic datasets and demonstrate the efficiency, scalability, and
effectiveness our algorithms, and that they significantly outperform several
intuitive baselines.Comment: Conference version published in PVLDB 7(14). To be presented in the
VLDB Conference 2015, in Hawaii. This version gives a detailed submodularity
proo
Searching the eBay Marketplace
This paper proposes a framework for demand estimation with data on bids, bidders' identities, and auction covariates from a sequence of eBay auctions. First the aspect of bidding in a marketplace environment is developed. Form the simple dynamic auction model with IPV and private bidding costs it follows that if participation is optimal the bidder searches with a "reservation bid" for low-price auctions. Extending results from the empirical auction literature and employing a similar two-stage procedure as has recently been used when estimating dynamic games it is shown that bidding costs are non-parametrically identified. The procedure is tried on a new data set. The median cost is estimated at less than 2% of transaction prices.
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