Lower Bounds on Revenue of Approximately Optimal Auctions

We obtain revenue guarantees for the simple pricing mechanism of a single posted price, in terms of a natural parameter of the distribution of buyers' valuations. Our revenue guarantee applies to the single item n buyers setting, with values drawn from an arbitrary joint distribution. Specifically, we show that a single price drawn from the distribution of the maximum valuation Vmax = max {V_1, V_2, ...,V_n} achieves a revenue of at least a 1/e fraction of the geometric expecation of Vmax. This generic bound is a measure of how revenue improves/degrades as a function of the concentration/spread of Vmax. We further show that in absence of buyers' valuation distributions, recruiting an additional set of identical bidders will yield a similar guarantee on revenue. Finally, our bound also gives a measure of the extent to which one can simultaneously approximate welfare and revenue in terms of the concentration/spread of Vmax.Comment: The 8th Workshop on Internet and Network Economics (WINE

Vickrey Auctions for Irregular Distributions

The classic result of Bulow and Klemperer \cite{BK96} says that in a single-item auction recruiting one more bidder and running the Vickrey auction achieves a higher revenue than the optimal auction's revenue on the original set of bidders, when values are drawn i.i.d. from a regular distribution. We give a version of Bulow and Klemperer's result in settings where bidders' values are drawn from non-i.i.d. irregular distributions. We do this by modeling irregular distributions as some convex combination of regular distributions. The regular distributions that constitute the irregular distribution correspond to different population groups in the bidder population. Drawing a bidder from this collection of population groups is equivalent to drawing from some convex combination of these regular distributions. We show that recruiting one extra bidder from each underlying population group and running the Vickrey auction gives at least half of the optimal auction's revenue on the original set of bidders

The Clock-Proxy Auction: A Practical Combinatorial Auction Design

We propose the clock-proxy auction as a practical means for auctioning many related items. A clock auction phase is followed by a last-and-final proxy round. The approach combines the simple and transparent price discovery of the clock auction with the efficiency of the proxy auction. Linear pricing is maintained as long as possible, but then is abandoned in the proxy round to improve efficiency and enhance seller revenues. The approach has many advantages over the simultaneous ascending auction. In particular, the clock-proxy auction has no exposure problem, eliminates incentives for demand reduction, and prevents most collusive bidding strategies.Auctions, Combinatorial Auctions, Market Design, Clock Auctions

Sequential Posted Price Mechanisms with Correlated Valuations

We study the revenue performance of sequential posted price mechanisms and some natural extensions, for a general setting where the valuations of the buyers are drawn from a correlated distribution. Sequential posted price mechanisms are conceptually simple mechanisms that work by proposing a take-it-or-leave-it offer to each buyer. We apply sequential posted price mechanisms to single-parameter multi-unit settings in which each buyer demands only one item and the mechanism can assign the service to at most k of the buyers. For standard sequential posted price mechanisms, we prove that with the valuation distribution having finite support, no sequential posted price mechanism can extract a constant fraction of the optimal expected revenue, even with unlimited supply. We extend this result to the the case of a continuous valuation distribution when various standard assumptions hold simultaneously. In fact, it turns out that the best fraction of the optimal revenue that is extractable by a sequential posted price mechanism is proportional to ratio of the highest and lowest possible valuation. We prove that for two simple generalizations of these mechanisms, a better revenue performance can be achieved: if the sequential posted price mechanism has for each buyer the option of either proposing an offer or asking the buyer for its valuation, then a Omega(1/max{1,d}) fraction of the optimal revenue can be extracted, where d denotes the degree of dependence of the valuations, ranging from complete independence (d=0) to arbitrary dependence (d=n-1). Moreover, when we generalize the sequential posted price mechanisms further, such that the mechanism has the ability to make a take-it-or-leave-it offer to the i-th buyer that depends on the valuations of all buyers except i's, we prove that a constant fraction (2-sqrt{e})/4~0.088 of the optimal revenue can be always be extracted.Comment: 29 pages, To appear in WINE 201

Sequential item pricing for unlimited supply

We investigate the extent to which price updates can increase the revenue of a seller with little prior information on demand. We study prior-free revenue maximization for a seller with unlimited supply of n item types facing m myopic buyers present for k < log n days. For the static (k = 1) case, Balcan et al. [2] show that one random item price (the same on each item) yields revenue within a \Theta(log m + log n) factor of optimum and this factor is tight. We define the hereditary maximizers property of buyer valuations (satisfied by any multi-unit or gross substitutes valuation) that is sufficient for a significant improvement of the approximation factor in the dynamic (k > 1) setting. Our main result is a non-increasing, randomized, schedule of k equal item prices with expected revenue within a O((log m + log n) / k) factor of optimum for private valuations with hereditary maximizers. This factor is almost tight: we show that any pricing scheme over k days has a revenue approximation factor of at least (log m + log n) / (3k). We obtain analogous matching lower and upper bounds of \Theta((log n) / k) if all valuations have the same maximum. We expect our upper bound technique to be of broader interest; for example, it can significantly improve the result of Akhlaghpour et al. [1]. We also initiate the study of revenue maximization given allocative externalities (i.e. influences) between buyers with combinatorial valuations. We provide a rather general model of positive influence of others' ownership of items on a buyer's valuation. For affine, submodular externalities and valuations with hereditary maximizers we present an influence-and-exploit (Hartline et al. [13]) marketing strategy based on our algorithm for private valuations. This strategy preserves our approximation factor, despite an affine increase (due to externalities) in the optimum revenue.Comment: 18 pages, 1 figur

Discrete Clock Auctions: An Experimental Study

We analyze the implications of different pricing rules in discrete clock auctions. The two most common pricing rules are highest-rejected bid (HRB) and lowest-accepted bid (LAB). Under HRB, the winners pay the lowest price that clears the market; under LAB, the winners pay the highest price that clears the market. Both the HRB and LAB auctions maximize revenues and are fully efficient in our setting. Our experimental results indicate that the LAB auction achieves higher revenues. This also is the case in a version of the clock auction with provisional winners. This revenue result may explain the frequent use of LAB pricing. On the other hand, HRB is successful in eliciting true values of the bidders both theoretically and experimentally.Auctions, clock auctions, spectrum auctions, experimental economics, behavioral economics, market design