1,057 research outputs found
CROWDSOURCING AS A CUSTOMER RELATIONSHIP BUILDING TOOL
This article aims at introducing the idea of crowdsourcing and describing how businesses can use it in marketing and for building and maintaining strong positive relationships with their potential and current customers. It presents several case studies of its successful implementation by companies both in Poland and worldwide. Furthermore, the article describes possible benefits and pitfalls that businesses, which decide to introduce crowdsourcing, can face as well as motivations of people who decide to spend their free time and effort to engage in this kind of activities
A review of the internet of floods : near real-time detection of a flood event and its impact
Worldwide, flood events frequently have a dramatic impact on urban societies. Time is key during a flood event in order to evacuate vulnerable people at risk, minimize the socio-economic, ecologic and cultural impact of the event and restore a society from this hazard as quickly as possible. Therefore, detecting a flood in near real-time and assessing the risks relating to these flood events on the fly is of great importance. Therefore, there is a need to search for the optimal way to collect data in order to detect floods in real time. Internet of Things (IoT) is the ideal method to bring together data of sensing equipment or identifying tools with networking and processing capabilities, allow them to communicate with one another and with other devices and services over the Internet to accomplish the detection of floods in near real-time. The main objective of this paper is to report on the current state of research on the IoT in the domain of flood detection. Current trends in IoT are identified, and academic literature is examined. The integration of IoT would greatly enhance disaster management and, therefore, will be of greater importance into the future
Crowdsourcing platforms in a participatory model of maritime and sailing culture management : the case study of Szczecin Poland
PURPOSE: The main purpose of the article is to present the premises indicating the need to
use the potential of crowdsourcing in a participatory model of culture management to
activate and integrate communities to shape culture in their cities.DESIGN/METHODOLOGY/APPROACH: The article uses the method of review and critical analysis
of the literature (sources), the survey method, the case study method - the city of Szczecin
and the Business Model Canvas (BMC) method).FINDINGS: The research results presented in the article indicate that a significant problem in
creating culture in Szczecin and in the region is the lack of a common platform for
cooperation in this area. This justifies the need to apply a participatory model of culture
management to activate and integrate communities to shape culture in their cities. The
potential of crowdsourcing confirms the legitimacy of creating an online cooperation
platform for maritime and sailing culture in the city of Szczecin.PRACTICAL IMPLICATIONS: The online cooperation platform enables the integration of various
groups of stakeholders involved in the creation and maintenance of maritime and sailing
culture and facilitated the taking and implementation of activities in the field of creating and
cultivating maritime and sailing traditions in the city of Szczecin. This platform can also be a
place of cooperation between the cultural and business sector in promotion and
dissemination of maritime and sailing culture in the region.ORIGINALITY/VALUE: An in-depth analysis of the literature on the subject and the research
results presented in the article indicate the need for further research on the concept of an
online cooperation platform for maritime and sailing culture in the city of Szczecin. The
article presents a proposal for a business model of such a platform built with the use of the
BMC.peer-reviewe
Volunteered geographic information in natural hazard analysis : a systematic literature review of current approaches with a focus on preparedness and mitigation
With the rise of new technologies, citizens can contribute to scientific research via Web 2.0 applications for collecting and distributing geospatial data. Integrating local knowledge, personal experience and up-to-date geoinformation indicates a promising approach for the theoretical framework and the methods of natural hazard analysis. Our systematic literature review aims at identifying current research and directions for future research in terms of Volunteered Geographic Information (VGI) within natural hazard analysis. Focusing on both the preparedness and mitigation phase results in eleven articles from two literature databases. A qualitative analysis for in-depth information extraction reveals auspicious approaches regarding community engagement and data fusion, but also important research gaps. Mainly based in Europe and North America, the analysed studies deal primarily with floods and forest fires, applying geodata collected by trained citizens who are improving their knowledge and making their own interpretations. Yet, there is still a lack of common scientific terms and concepts. Future research can use these findings for the adaptation of scientific models of natural hazard analysis in order to enable the fusion of data from technical sensors and VGI. The development of such general methods shall contribute to establishing the user integration into various contexts, such as natural hazard analysis
Understanding smallholder farmers' intention to adopt agricultural apps : the role of mastery approach and innovation hubs in mexico
While several studies have focused on the actual adoption of agricultural apps and the relevance of the appsâ content, very few studies have focused on drivers of the farmerâs intention and initial decision to adopt. Based on a survey of 394 smallholder farmers in 2019, this study investigated willingness to adopt an agricultural advice app in Guanajuato, Mexico. A structural equation modeling approach, based on the unified theory of acceptance and use of technology (UTAUT), was applied. To understand the farmersâ adoption decisions, extended constructs were studied (e.g., mastery-approach goals) along with the farmersâ age and participation in an innovation hub. Results showed that the intention to adopt the app is predicted by how farmers appraise the technical infrastructure and acquire new knowledge by using an app. The multi-group analysis revealed that performance expectancy is a relevant predictor of the intention to adopt, whereas the mastery-approach goal is relevant only for younger farmers and farmers not connected to the innovation hub. This study provides valuable insights about the innovation hubsâ role in the intention to adopt apps, offering precision agriculture advice in developing countries. The findings are useful for practitioners and app developers designing digital-decision support tools
Citizen empowerment and innovation in the data-rich city
This book analyzes the ongoing transformation in the âsmart cityâ paradigm and explores the possibilities that technological innovations offer for the effective involvement of ordinary citizens in collective knowledge production and decision-making processes within the context of urban planning and management. To so, it pursues an interdisciplinary approach, with contributions from a range of experts including city managers, public policy makers, Information and Communication Technology (ICT) specialists, and researchers. The first two parts of the book focus on the generation and use of data by citizens, with or without institutional support, and the professional management of data in city governance, highlighting the social connectivity and livability aspects essential to vibrant and healthy urban environments. In turn, the third part presents inspiring case studies that illustrate how data-driven solutions can empower people and improve urban environments, including enhanced sustainability. The book will appeal to all those who are interested in the required transformation in the planning, management, and operations of data-rich cities and the ways in which such cities can employ the latest technologies to use data efficiently, promoting data access, data sharing, and interoperability
Big Data Coordination Platform: Full Proposal 2017-2022
This proposal for a Big Data and ICT Platform therefore focuses on enhancing CGIAR and partner capacity to deliver big data management, analytics and ICT-focused solutions to CGIAR target geographies and communities. The ultimate goal of the platform is to harness the capabilities of Big Data to accelerate and enhance the impact of international agricultural research. It will support CGIARâs mission by creating an enabling environment where data are expertly managed and used effectively to strengthen delivery on CGIAR SRFâs System Level Outcome (SLO) targets. Critical gaps were identified during the extensive scoping consultations with CGIAR researchers and partners (provided in Annex 8). The Platform will achieve this through ambitious partnerships with initiatives and organizations outside CGIAR, both upstream and downstream, public and private. It will focus on promoting CGIAR-wide collaboration across CRPs and Centers, in addition to developing new partnership models with big data leaders at the global level. As a result, CGIAR and partner capacity will be enhanced, external partnerships will be leveraged, and an institutional culture of collaborative data management and analytics will be established. Important international public goods such as new global and regional datasets will be developed, alongside new methods that support CGIAR to use the data revolution as an additional means of delivering on SLOs
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