Research on Australian E-Retailers: Srtategic Issues, Success Factors, and Challenges

The emergence of the Internet has revolutionized retailing industry. However, the technology stock slump worldwide last year has made financing much more difficult for many e-tailer. As more well-established traditional retailers roll out their own online divisions and branches, online market, or marketplace, becomes increasingly competitive. How can Australian e-tailers successfully survive in this new competitive environment? This paper attempts to integrate research on Australian e-tailers and empirically explore, using a case study approach, some strategic issues in managing e-tailers. Research so far on Australian e-tailers has shown that Australian e-tailers have used state-of-the-art Internet technology in designing their Web site and have offered a big range of products to their online customers. They also perform reasonably well in customer services. The most difficult challenge facing them is fulfillment because of its geographic isolation and low population density. Australian government is actively involved in tackling those issues concerned by consumers, such as privacy and security, by legislation and promoting \u27best practice model\u27. The findings from a case study of an Australian e-tailer helps us understand several strategic issues in managing pure e-tailers. To survive, e-tailers need to carefully select product offerings, streamline business processes, minimize marketing budget and HR costs, improve fulfillment efficiency, and adopt a long -term growth strateg

Convergence towards a European strategic culture? A constructivist framework for explaining changing norms.

The article contributes to the debate about the emergence of a European strategic culture to underpin a European Security and Defence Policy. Noting both conceptual and empirical weaknesses in the literature, the article disaggregates the concept of strategic culture and focuses on four types of norms concerning the means and ends for the use of force. The study argues that national strategic cultures are less resistant to change than commonly thought and that they have been subject to three types of learning pressures since 1989: changing threat perceptions, institutional socialization, and mediatized crisis learning. The combined effect of these mechanisms would be a process of convergence with regard to strategic norms prevalent in current EU countries. If the outlined hypotheses can be substantiated by further research the implications for ESDP are positive, especially if the EU acts cautiously in those cases which involve norms that are not yet sufficiently shared across countries

The 4s web-marketing mix model

This paper reviews the criticism on the 4Ps Marketing Mix framework, the most popular tool of traditional marketing management, and categorizes the main objections of using the model as the foundation of physical marketing. It argues that applying the traditional approach, based on the 4Ps paradigm, is also a poor choice in the case of virtual marketing and identifies two main limitations of the framework in online environments: the drastically diminished role of the Ps and the lack of any strategic elements in the model. Next to identifying the critical factors of the Web marketing, the paper argues that the basis for successful E-Commerce is the full integration of the virtual activities into the company’s physical strategy, marketing plan and organisational processes. The four S elements of the Web-Marketing Mix framework present a sound and functional conceptual basis for designing, developing and commercialising Business-to-Consumer online projects. The model was originally developed for educational purposes and has been tested and refined by means of field projects; two of them are presented as case studies in the paper.\ud \u

RISK ASSESSMENT OF MALICIOUS ATTACKS AGAINST POWER SYSTEMS

The new scenarios of malicious attack prompt for their deeper consideration and mainly when critical systems are at stake. In this framework, infrastructural systems, including power systems, represent a possible target due to the huge impact they can have on society. Malicious attacks are different in their nature from other more traditional cause of threats to power system, since they embed a strategic interaction between the attacker and the defender (characteristics that cannot be found in natural events or systemic failures). This difference has not been systematically analyzed by the existent literature. In this respect, new approaches and tools are needed. This paper presents a mixed-strategy game-theory model able to capture the strategic interactions between malicious agents that may be willing to attack power systems and the system operators, with its related bodies, that are in charge of defending them. At the game equilibrium, the different strategies of the two players, in terms of attacking/protecting the critical elements of the systems, can be obtained. The information about the attack probability to various elements can be used to assess the risk associated with each of them, and the efficiency of defense resource allocation is evidenced in terms of the corresponding risk. Reference defense plans related to the online defense action and the defense action with a time delay can be obtained according to their respective various time constraints. Moreover, risk sensitivity to the defense/attack-resource variation is also analyzed. The model is applied to a standard IEEE RTS-96 test system for illustrative purpose and, on the basis of that system, some peculiar aspects of the malicious attacks are pointed ou

Conceptualizing al-Qaeda and US Grand Strategy

The US debate about the nature of al-Qaeda and the associated threat does not occur in a political or ideological vacuum. In fact, given its on-going political salience, questions such as what al-Qaeda is, how it can be conceptualized and defeated provide a large number of access points for those trying to shape broader US policies and underlying discourses. In the context of Middle East politics, for example, the perception of an on-going terrorist threat allowed some to argue for US policies that take into account Palestinian demands, whilst others stressed the need to uphold a close relationship with the Israeli government and to vigorously pursue the ‘national interest’.1 More recently, the answer to the question of whether al-Qaeda can still be thought of as having a coherent core or whether it simply serves as a brand for essentially local, bottom-up radicalization processes has direct implications for the question of whether the US-led military presence in Afghanistan and the aggressive pursuit of the Taliban should be at the heart of US counterterrorism efforts. Ultimately, the US debate about al-Qaeda is inextricably linked to specific ontologies of international politics and long-held convictions about the global role which the United States should and can play. That is why the present analysis follows in the footsteps of those who have called for closer attention to be paid to individual perceptions and convictions as the intervening variable between international incentives and policy outcomes