23,344 research outputs found
Latent Space Model for Multi-Modal Social Data
With the emergence of social networking services, researchers enjoy the
increasing availability of large-scale heterogenous datasets capturing online
user interactions and behaviors. Traditional analysis of techno-social systems
data has focused mainly on describing either the dynamics of social
interactions, or the attributes and behaviors of the users. However,
overwhelming empirical evidence suggests that the two dimensions affect one
another, and therefore they should be jointly modeled and analyzed in a
multi-modal framework. The benefits of such an approach include the ability to
build better predictive models, leveraging social network information as well
as user behavioral signals. To this purpose, here we propose the Constrained
Latent Space Model (CLSM), a generalized framework that combines Mixed
Membership Stochastic Blockmodels (MMSB) and Latent Dirichlet Allocation (LDA)
incorporating a constraint that forces the latent space to concurrently
describe the multiple data modalities. We derive an efficient inference
algorithm based on Variational Expectation Maximization that has a
computational cost linear in the size of the network, thus making it feasible
to analyze massive social datasets. We validate the proposed framework on two
problems: prediction of social interactions from user attributes and behaviors,
and behavior prediction exploiting network information. We perform experiments
with a variety of multi-modal social systems, spanning location-based social
networks (Gowalla), social media services (Instagram, Orkut), e-commerce and
review sites (Amazon, Ciao), and finally citation networks (Cora). The results
indicate significant improvement in prediction accuracy over state of the art
methods, and demonstrate the flexibility of the proposed approach for
addressing a variety of different learning problems commonly occurring with
multi-modal social data.Comment: 12 pages, 7 figures, 2 table
Lifelong Sequential Modeling with Personalized Memorization for User Response Prediction
User response prediction, which models the user preference w.r.t. the
presented items, plays a key role in online services. With two-decade rapid
development, nowadays the cumulated user behavior sequences on mature Internet
service platforms have become extremely long since the user's first
registration. Each user not only has intrinsic tastes, but also keeps changing
her personal interests during lifetime. Hence, it is challenging to handle such
lifelong sequential modeling for each individual user. Existing methodologies
for sequential modeling are only capable of dealing with relatively recent user
behaviors, which leaves huge space for modeling long-term especially lifelong
sequential patterns to facilitate user modeling. Moreover, one user's behavior
may be accounted for various previous behaviors within her whole online
activity history, i.e., long-term dependency with multi-scale sequential
patterns. In order to tackle these challenges, in this paper, we propose a
Hierarchical Periodic Memory Network for lifelong sequential modeling with
personalized memorization of sequential patterns for each user. The model also
adopts a hierarchical and periodical updating mechanism to capture multi-scale
sequential patterns of user interests while supporting the evolving user
behavior logs. The experimental results over three large-scale real-world
datasets have demonstrated the advantages of our proposed model with
significant improvement in user response prediction performance against the
state-of-the-arts.Comment: SIGIR 2019. Reproducible codes and datasets:
https://github.com/alimamarankgroup/HPM
What attracts vehicle consumers’ buying:A Saaty scale-based VIKOR (SSC-VIKOR) approach from after-sales textual perspective?
Purpose:
The increasingly booming e-commerce development has stimulated vehicle consumers to express individual reviews through online forum. The purpose of this paper is to probe into the vehicle consumer consumption behavior and make recommendations for potential consumers from textual comments viewpoint.
Design/methodology/approach:
A big data analytic-based approach is designed to discover vehicle consumer consumption behavior from online perspective. To reduce subjectivity of expert-based approaches, a parallel NaĂŻve Bayes approach is designed to analyze the sentiment analysis, and the Saaty scale-based (SSC) scoring rule is employed to obtain specific sentimental value of attribute class, contributing to the multi-grade sentiment classification. To achieve the intelligent recommendation for potential vehicle customers, a novel SSC-VIKOR approach is developed to prioritize vehicle brand candidates from a big data analytical viewpoint.
Findings:
The big data analytics argue that “cost-effectiveness” characteristic is the most important factor that vehicle consumers care, and the data mining results enable automakers to better understand consumer consumption behavior.
Research limitations/implications:
The case study illustrates the effectiveness of the integrated method, contributing to much more precise operations management on marketing strategy, quality improvement and intelligent recommendation.
Originality/value:
Researches of consumer consumption behavior are usually based on survey-based methods, and mostly previous studies about comments analysis focus on binary analysis. The hybrid SSC-VIKOR approach is developed to fill the gap from the big data perspective
Forecasting Player Behavioral Data and Simulating in-Game Events
Understanding player behavior is fundamental in game data science. Video
games evolve as players interact with the game, so being able to foresee player
experience would help to ensure a successful game development. In particular,
game developers need to evaluate beforehand the impact of in-game events.
Simulation optimization of these events is crucial to increase player
engagement and maximize monetization. We present an experimental analysis of
several methods to forecast game-related variables, with two main aims: to
obtain accurate predictions of in-app purchases and playtime in an operational
production environment, and to perform simulations of in-game events in order
to maximize sales and playtime. Our ultimate purpose is to take a step towards
the data-driven development of games. The results suggest that, even though the
performance of traditional approaches such as ARIMA is still better, the
outcomes of state-of-the-art techniques like deep learning are promising. Deep
learning comes up as a well-suited general model that could be used to forecast
a variety of time series with different dynamic behaviors
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