A survey on online matching and ad allocation

One of the classical problems in graph theory is matching. Given an undirected graph, find a matching which is a set of edges without common vertices. In 1990s, Richard Karp, Umesh Vazirani, and Vijay Vazirani would be the first computer scientists to use matchings for online algorithms [8]. In our domain, an online algorithm operates in the online setting where a bipartite graph is given. On one side of the graph there is a set of advertisers and on the other side we have a set of impressions. During the online phase, multiple impressions will arrive and the objective of the online algorithm is to match incoming impressions to advertisers. The theory behind online matching is not only fascinating but has a lot of practical applications. One example is ridesharing platforms like Uber. An online algorithm can be used to assign incoming requests to available Uber drivers in order to maximize profits and fairness

Online Matching in Geometric Random Graphs

We investigate online maximum cardinality matching, a central problem in ad allocation. In this problem, users are revealed sequentially, and each new user can be paired with any previously unmatched campaign that it is compatible with. Despite the limited theoretical guarantees, the greedy algorithm, which matches incoming users with any available campaign, exhibits outstanding performance in practice. Some theoretical support for this practical success was established in specific classes of graphs, where the connections between different vertices lack strong correlations - an assumption not always valid. To bridge this gap, we focus on the following model: both users and campaigns are represented as points uniformly distributed in the interval $[0,1]$, and a user is eligible to be paired with a campaign if they are similar enough, i.e. the distance between their respective points is less than $c/N$, with $c>0$ a model parameter. As a benchmark, we determine the size of the optimal offline matching in these bipartite random geometric graphs. In the online setting and investigate the number of matches made by the online algorithm closest, which greedily pairs incoming points with their nearest available neighbors. We demonstrate that the algorithm's performance can be compared to its fluid limit, which is characterized as the solution to a specific partial differential equation (PDE). From this PDE solution, we can compute the competitive ratio of closest, and our computations reveal that it remains significantly better than its worst-case guarantee. This model turns out to be related to the online minimum cost matching problem, and we can extend the results to refine certain findings in that area of research. Specifically, we determine the exact asymptotic cost of closest in the $\epsilon$-excess regime, providing a more accurate estimate than the previously known loose upper bound