Handheld fast-track feedback instant messaging

As mobile devices and networks become more data-centric, text messaging requires an extension of co-presence capabilities for better interactive discussion between input/output handicapped handheld users and their free form desktop counterparts. Given some degree of co-presence (online presence and awareness) in text-based Instant Messaging, we hope to increase this co-presence on a handheld with fast-track feedback (FF) mechanisms. These are user-defined gestures, such as emoticons, and prioritised messages. We are building a system that facilitates gesture input within an interactive text-based chat over a wireless network running Session Initiation Protocol (SIP). The chat bridges a robust desktop environment and a small number of handhelds. This work in progress looks into the SIP Instant Messaging and Presence Leveraging Extensions as a platform to provide fast-track interactive and co-presence feedback. The aim is to rubberise a hitherto plastic and limited instant messaging conversation. We shall measure co-presence levels between FF and standard IM environments in and without desktop and handhelds by engaging two groups of users in chats session. We expect to demonstrate that there exists high co-presence notion in open (work by Sun Research Awarenex Group and AT&T Hubbubme in similar domain were in closed systems) FF text messaging open environment as we would like to show that this higher presence brings a much more enhanced interactive discourse. The envisaged results are intended to extrapolate to online aware co-presence in the up and coming smart phones on 3G packet networks.Telkom, Cisco, THRI

Online community building in distance education: The case of social presence in the Blackboard discussion board versus multimodal VoiceThread interaction

Establishment of online communities in distance education has been linked to improved engagement, retention, and learning outcomes. This study investigates how online community building was fostered in the text-based Discussion Board (DB) and multimodal VoiceThread (VT) in one of the postgraduate units offered by Open Universities Australia. Specifically, it delves into how social presence – encompassing affective, cohesive, and interactive indicators in the Community of Inquiry (CoI) – was facilitated on both platforms. Findings show that VT multimodal postings triggered more instances of social presence than DB postings across all three indicators. VT communication also bolstered a continuous and inclusive discourse by bringing participants closer by addressing members’ names and mentioning posts made by others. It is concluded that multimodality afforded by VT can be more advantageous for online collaboration and engagement. Suggestions for course design to establish stronger social presence and for evaluation of multimodal platforms are also offered

MEPs online: Understanding communication strategies for remote representatives

This article explores the use of the Internet by Members of the European Parliament (MEPs), assessing the adoption of online communication as well as its strategic uses. In particular we analysed the websites, weblogs and social networking site profiles of all MEPs who linked to an online presence from the European parliament homepage, a total of 440 MEPs representing all 27 member nations. Through a thorough analysis of the content using a scheme designed to record the presence and functionality of 103 specific features and tools and recency of updates, we assess how MEPs use the Internet to connect with a range of audiences; from journalists to loyal supporters. We find MEPs embracing a range of features which would be appealing to a wide range of different visitors. There is a minor generational divide among MEPs based both on their age and the length of time their country has been a member of the European Union. However overall we suggest there is an ebb and flow of innovation within the online political communication of these parliamentarians

Working collaboratively on the digital global frontier

An international online collaborative learning experience was designed and implemented in preservice teacher education classes at the University of Calgary, Canada and the University of Southern Queensland, Australia. The project was designed to give preservice teachers an opportunity to live the experience of being online collaborators investigating real world teaching issues of diversity and inclusivity. Qualitative research was conducted to examine the complexity of the online collaborative experiences of participants. Redmond and Lock’s (2006) flexible online collaborative learning framework was used to explain the design and the implementation of the project. Henri’s (1992) content analysis model for computer-mediated communication was used for the online asynchronous postings and a constant comparative method of data analysis was used in the construction of themes. From the findings, the authors propose recommendations for designing and facilitating collaborative learning on the digital global frontier

Social Media Strategic Plan For Under Armour

This thesis is a study of the effects of social media on an organization’s integrated marketing communications strategy in general and provides a proposal of how the sports apparel company Under Armour could use social media to enhance its promotional strategies. It is a discussion of the implications that social media has on consumer behavior with focus on how social media has changed the way today’s consumers interact with brands. This thesis provides an analysis of the growing importance of social media being implemented within a business. Benefits discussed include the appeal of social media over traditional media, increased customer satisfaction, increased loyalty, and brand awareness. A list of essential social media networking sites is discussed under the different platforms of networking, promoting and sharing, highlighting their importance to a business. Under Armour’s current social media presence is discussed and how social media has become a new component of the Integrated Marketing Communications (IMC) mix. An illustration of how Homeland/Embassy strategy uses social media is provided as an example of how Under Armour could use social media in its IMC mix

E-democracy: exploring the current stage of e-government

Governments around the world have been pressured to implement e-Government programs in order to improve the government-citizen dialogue. The authors of this article review prior literature on such efforts to find if they lead to increased democratic participation ("e-Democracy") for the affected citizens, with a focus on the key concepts of transparency, openness, and engagement. The authors find that such efforts are a starting point toward e-Democracy, but the journey is far from complete

Liberate your avatar; the revolution will be social networked

This paper brings together the practice-based creative research of artists Charlotte Gould and Paul Sermon, culminating in a collaborative interactive installation that investigates new forms of social and political narrative in multi-user virtual environments. The authors' artistic projects deal with the ironies and stereotypes that are found within Second Life in particular. Paul Sermon’s current creative practice looks specifically at the concepts of presence and performance within Second Life and 'first life', and attempts to bridge these two spaces through mixed reality techniques and interfaces. Charlotte Gould’s Ludic Second Life Narrative radically questions the way that users embody themselves in on-line virtual environments and identifies a counter-aesthetic that challenges the conventions of digital realism and consumerism. These research activities and outcomes come together within a collaborative site-specific public installation entitled Urban Intersections for ISEA09, focusing on contested virtual spaces that mirror the social and political history of Belfast. The authors' current collaborative practice critically investigates social, cultural and creative interactions in Second Life. Through these practice-based experiments the authors' argue that an enhanced social and cultural discourse within multi-user virtual environments will inevitably lead to growth, cohesion and public empowerment, and like all social networking platforms, contribute to greater social and political change in first life