84,695 research outputs found
Customer purchase behavior prediction in E-commerce: a conceptual framework and research agenda
Digital retailers are experiencing an increasing number of transactions coming from their consumers online, a consequence of the convenience in buying goods via E-commerce platforms. Such interactions compose complex behavioral patterns which can be analyzed through predictive analytics to enable businesses to understand consumer needs. In this abundance of big data and possible tools to analyze them, a systematic review of the literature is missing. Therefore, this paper presents a systematic literature review of recent research dealing with customer purchase prediction in the E-commerce context. The main contributions are a novel analytical framework and a research agenda in the field. The framework reveals three main tasks in this review, namely, the prediction of customer intents, buying sessions, and purchase decisions. Those are followed by their employed predictive methodologies and are analyzed from three perspectives. Finally, the research agenda provides major existing issues for further research in the field of purchase behavior prediction online
A Hybrid Web Recommendation System based on the Improved Association Rule Mining Algorithm
As the growing interest of web recommendation systems those are applied to
deliver customized data for their users, we started working on this system.
Generally the recommendation systems are divided into two major categories such
as collaborative recommendation system and content based recommendation system.
In case of collaborative recommen-dation systems, these try to seek out users
who share same tastes that of given user as well as recommends the websites
according to the liking given user. Whereas the content based recommendation
systems tries to recommend web sites similar to those web sites the user has
liked. In the recent research we found that the efficient technique based on
asso-ciation rule mining algorithm is proposed in order to solve the problem of
web page recommendation. Major problem of the same is that the web pages are
given equal importance. Here the importance of pages changes according to the
fre-quency of visiting the web page as well as amount of time user spends on
that page. Also recommendation of newly added web pages or the pages those are
not yet visited by users are not included in the recommendation set. To
over-come this problem, we have used the web usage log in the adaptive
association rule based web mining where the asso-ciation rules were applied to
personalization. This algorithm was purely based on the Apriori data mining
algorithm in order to generate the association rules. However this method also
suffers from some unavoidable drawbacks. In this paper we are presenting and
investigating the new approach based on weighted Association Rule Mining
Algorithm and text mining. This is improved algorithm which adds semantic
knowledge to the results, has more efficiency and hence gives better quality
and performances as compared to existing approaches.Comment: 9 pages, 7 figures, 2 table
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