Marketing management of a successful e-business

Marketing management occupies an increasingly important position in the business world, as well as in the sphere of electronic commerce. Some participants, however, underestimate the importance of this marketing support, which may be one of the major causes of the failure and inability of some companies operating on the Internet to grow. The aim of this paper is to develop an effective marketing management process model, which can significantly contribute to the increased competitiveness of companies operating on the Internet. The validity of this model is then applied on a Czech e-shop, which has long been one of the leaders of the Czech Internet market. To achieve the objective of this paper the current situation will be analysed, and synthesis of the findings from research literature as well as modelling using the methods of abstraction and specification will be performed. This article is focused on Czech Internet market. Results of the survey (case study) will be used for further research in the field of e-business

Internet Marketing: Solusi Bagi Pengusaha Bermodal Kecil

Marketing is an integral part of any businesses who based its existence on profit. In its history marketing strategy has evolved several times into a strategy focusing more and more towards consumers needs. One of the marketing strategies that is currently being highlighted is Internet Marketing. This article tries to identify the advantage and weaknesses of Internet marketing and based on this fact recommends the most approriate internet promotion tools for e-enteprenuers with limited budget. At the end, article expresses some possibilities on Internet marketing adoption by Small and Medium Scale Enteprenuers in Indonesia

INTERNET MARKETING

The true insights for long-term competitive advantage will be generated by deep observation of both new and established business wrestling with the challenges of online marketing and general business strategy. The internet marketing is just emerging and has yet to occupy a significant place. We do anticipate that this will change in the next couple of years. In the meantime, we believe that practice is ahead of theory and that we must mine the practice of Internet marketing for new ideas. The task of the internet marketer is to asses new market opportunities. Analysis of marketing opportunities should be informed by rich data on the competitors, customers, and industry. Internet marketing program is the specification of the marketing strategy. We identify two marketing strategy formulation pathways: one for pure-play online companies and one for the integrative play. An in-depth discussion of key elements of the marketing strategy, segmentation, and target market choice and positioning sets the stage for the design of the customer experience and actual marketing program. Key words: internet marketing, place, promotion, price, produc

Information Technology as the Enabler of One-to-One Marketing

Until recently, one-to-one marketing, the ability to sell targeted goods to an individual based on their known or perceived needs, was not possible for most product types on a mass basis.. Indeed, marketing practice in recent years centered around segmented marketing, in which people are treated as members of groups with similar interests and marketing is done at the group level. However, recent advances in information technology, including the Internet and its World Wide Web, database management systems, computer graphics, and electronic mail, as well as increased processor speeds, now permit one-to-one marketing on a mass basis over the Web. This tutorial explains the concept of one-to-one marketing, including how companies can aspire to move in this direction. It outlines a set of one-to-one marketing practices on the Web and explain how advances in information technology made these practices possible

ONLINE MARKETING IN BUSINESS MURUGAPAA GROUPS CHENNAI THIRUVATUYUR

The new concept of Internet Marketing has immerged and is found to be dynamic in nature. Internet Marketing utilizes the power of electronic commerce which refers to any market on the internet. The internet technology has the potential to change almost every aspect of business operations.The E-Commerce portal with all its branches represents an attempt to safeguard the interest of organized users of Perambalur district and also guarding themselves against the exploitative tactics of unauthorized and hackers. The E-Commerce portal is always trying is best to maintain the dictum of all security system with quality and services under one roof. KEYWORDS: Marketing, Electronic Commerce, Internet, Marketing, Market, Technolog

Just Get Lost From My Sight! User Technological Empowerment as the New Antecedences of Internet Advertising Avoidance (Study on Digital Native and Digital Immigrant)

Today internet user, is learning more how to avoid the advertising on the internet. They learning, adapting, and customizing internet to meet their own need while using it. These behavior add many obstacle for marketing activities .Internet as a message medium have distinctive properties with their user. Internet user have a lot of an important issues to solve, as it addressed to be one of the most effective marketing channel. Many permutation behavior of these medium can controlled by marketer as the integrators of digital world. The main purpose of this research is to complete the main antecedences factor of internet advertising avoidance on these days, first study about internet marketing avoidance was designed by Cho and Cheon in 2004. Their study insight people especially marketer, to know various factor affecting internet avoidance. These paper helping to assess one new variable namely " User Technological Empowerment". Adopting Cho and Cheon model and adjustment to nowadays phenomenon. In this study " The internet user knowledge" will applied as moderating variable. To get more specific result on the hypotheses these variable will grouping which internet user more affected.

Rancang Bangun Collaborative System Pemasaran Hotel Secara On-line Dengan Pendekatan Mediator Based

One important aspect of the development of information and communication technology in the economic field is marketing through the Internet. The development of marketing through the Internet network since the last decade very rapidly. Transactions that occur very tempting. That\u27s why up a snowball effect, thus attracting businesses to leverage the Internet as a new marketing channels. This research was conducted to develop a marketing medium collaborative hotels. The approach used mediatore based. The methodology used in this collaborative media development is waterfall with steps Analysis, design, coding and testing. The results of this research is a collaborative media hotel marketing on-line has been implemented according to specifications that have been formulated in the SRS

How Virtual Experiential Marketing Designs Customer Intention?

Throughout the year, the internet has become one of the critical elements of a business. A company that invests its business on the internet platform demonstrates a better business performance. As a result, internet marketing encourages whole new genres of experience, but prior studies show some scarcity in that field. So this research will try to fill that gap by studying how virtual experiential marketing (VEM) generates customer intention.Keywords: Virtual experiential marketing; online browsing intention; online purchase intentio

Peran Viral Marketing sebagai Strategi Pemasaran melalui Media Sosial Tiktok Persfektif Islam

Viral marketing is a marketing activity carried out via the internet, with virtual of mouth spreading information to the internet community. The reach of viral marketing is very wide to various countries with low costs. One of the internet marketing is through social media tiktok, because millennials spend a lot of time on tiktok, this is used by companies or businesses. This study uses qualitative research, with secondary data or previous research data relevant to this study. The purpose of this study is to determine the role of viral marketing as a social media marketing strategy for Tiktok from an Islamic perspective. The results of the study show that the viral marketing strategy as marketing is very effective because it is very minimal in cost and time, unlike other marketing. Viral marketing can also be done in Islam