Price Stabilization in the Taiwan Hog and Broiler Industries: Evidence from a STAR Approach

The paper examines the effectiveness of the price stabilization mechanism for the broiler and poultry industry in Taiwan during the period 1999 to 2008. After presenting some background information on the domestic marketing system and price stabilization mechanisms for the broiler and pork industry in Taiwan, the paper discusses the smooth transition autoregressive (STAR) methodology. Monthly hog and broiler price data from 1999 to 2008 at farm, import and retail levels are analyzed using the nonlinear, non-asymmetric logistic STAR model in order to determine price transmission structure. A price threshold parameter is used so that price transmission levels can vary, thereby allowing an examination of the efficacy with which the hog and broiler price stabilization mechanisms take effect.Broiler industry, Pork industry, Price stabilization, Domestic marketing system, Smooth transition autoregressive (STAR) methodology

Think Local-Act Local: Is It Time to Slow Down the Accelerated Move to Global Marketing?

In view of the accelerated move of great corporations towards global marketing, the strategic changes of such companies raise interesting questions. Is marketing globalization reaching its limits after years of implementation? Is it time for companies to rethink their strategies and move back, like Coca-Cola, to a multi-domestic marketing approach?Global Marketing, Multi-Domestic Marketing Approach, Brand Equity, Drawbacks of Marketing Globalization, Coca-Cola

Innovation in Marketing Channels

In more recent years, the context of globalization in which market channel structures and strategies are developing is bringing to a more complex concept of marketing channels, with disintermediation or reintermediation, multichanneling and new roles/specializations that are emerging as new issues.In this context, innovation in marketing channels becomes a complex, multiorganizational, multidisciplinary activity that requires collaboration and interactions across various entities within the supply chain network. In recent years, the innovation processes in marketing channels have occurred with high intensity and speed, especially following the changes spurred by technology that allowed the adoption of more efficient organizational solutions.Retail; Channel Structure; Innovation in Marketing Channels; Retail Technological Innovation; Global Markets

ORGANIC MEAT IN ITALY: SITUATION AND PERSPECTIVES ON THE LIGHT OF THE EXPERIENCE OF A SMALL GROUP OF FIRMS LOCATED IN THE VENETO REGION

Although organic meat consumption has recently shown a great percentage growth in some EU countries, different problems have risen in order to supply the markets with adequate levels of organic meat, especially in countries like Italy, where conventional meat production is mostly based on very intensive methods. The first part of this paper is a review of the production and market situation of organic meat in Italy, whereas the second is a preliminary attempt of examining the structural features and the marketing strategies of a pioneer group of firms which have begun to produce and/or to process and market different types of organic meat in the Veneto Region, the most important area for the production of conventional meat in Italy. Besides some satisfactory results, the research has shown many difficulties related either to the costs or to the prices faced by the organic farms. The costs are mainly due to the wide gap between organic production techniques and the conventional ones; the prices are typical of the building up of a new niche market. By now, these difficulties seem to prevent a rapid expansion of domestic supply of organic meat in Veneto, although specific research programs could overcome some of them.Organic meat production, organic meat market, breeding conversion, Agribusiness,

Model of Vertical Marketing System in Retail Distribution

Fierce market competition among leading retailers asserts different models of market appearance and cooperation with suppliers. Vertical integration, as a kind of cooperation could range from one-hand transactions to mutual investments in specific assets. From a theoretical point of view the stages of integration at the end of distribution channel reflect on retailer's power and his need for resources. The importance of the paper is set by contemplation on integration factors by the modeling method. The factors like costs, responsibility, risk, margin, and function performance in the channel will be examined. The position of the partner that can be settled in the model could range from conventional contracting to full vertical integration, depending on the volume of the execution of marketing activities. The contribution of descriptive model could be a kind of recommendation to leading retailers in a way to introduce more proper forms of cooperation with suppliers.distribution channel, vertical marketing system (VMS), retailer, channel power, cooperation

SYSTEMS OF SUPPLY AND DISTRIBUTION IN LOGISTIC MANAGEMENT IN COMMERCE ENTERPRISES

One of the main tasks of commerce enterprises is active participation in thedistribution chain. This is related to striving at adjustment of the offer of the firm toconsumers’ demands.logistic management, supply, distribution