54,271 research outputs found
Looking Beyond a Clever Narrative: Visual Context and Attention are Primary Drivers of Affect in Video Advertisements
Emotion evoked by an advertisement plays a key role in influencing brand
recall and eventual consumer choices. Automatic ad affect recognition has
several useful applications. However, the use of content-based feature
representations does not give insights into how affect is modulated by aspects
such as the ad scene setting, salient object attributes and their interactions.
Neither do such approaches inform us on how humans prioritize visual
information for ad understanding. Our work addresses these lacunae by
decomposing video content into detected objects, coarse scene structure, object
statistics and actively attended objects identified via eye-gaze. We measure
the importance of each of these information channels by systematically
incorporating related information into ad affect prediction models. Contrary to
the popular notion that ad affect hinges on the narrative and the clever use of
linguistic and social cues, we find that actively attended objects and the
coarse scene structure better encode affective information as compared to
individual scene objects or conspicuous background elements.Comment: Accepted for publication in the Proceedings of 20th ACM International
Conference on Multimodal Interaction, Boulder, CO, US
Wireless Communications in the Era of Big Data
The rapidly growing wave of wireless data service is pushing against the
boundary of our communication network's processing power. The pervasive and
exponentially increasing data traffic present imminent challenges to all the
aspects of the wireless system design, such as spectrum efficiency, computing
capabilities and fronthaul/backhaul link capacity. In this article, we discuss
the challenges and opportunities in the design of scalable wireless systems to
embrace such a "bigdata" era. On one hand, we review the state-of-the-art
networking architectures and signal processing techniques adaptable for
managing the bigdata traffic in wireless networks. On the other hand, instead
of viewing mobile bigdata as a unwanted burden, we introduce methods to
capitalize from the vast data traffic, for building a bigdata-aware wireless
network with better wireless service quality and new mobile applications. We
highlight several promising future research directions for wireless
communications in the mobile bigdata era.Comment: This article is accepted and to appear in IEEE Communications
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