Crowdsourced Live Streaming over the Cloud

Empowered by today's rich tools for media generation and distribution, and the convenient Internet access, crowdsourced streaming generalizes the single-source streaming paradigm by including massive contributors for a video channel. It calls a joint optimization along the path from crowdsourcers, through streaming servers, to the end-users to minimize the overall latency. The dynamics of the video sources, together with the globalized request demands and the high computation demand from each sourcer, make crowdsourced live streaming challenging even with powerful support from modern cloud computing. In this paper, we present a generic framework that facilitates a cost-effective cloud service for crowdsourced live streaming. Through adaptively leasing, the cloud servers can be provisioned in a fine granularity to accommodate geo-distributed video crowdsourcers. We present an optimal solution to deal with service migration among cloud instances of diverse lease prices. It also addresses the location impact to the streaming quality. To understand the performance of the proposed strategies in the realworld, we have built a prototype system running over the planetlab and the Amazon/Microsoft Cloud. Our extensive experiments demonstrate that the effectiveness of our solution in terms of deployment cost and streaming quality

Making 'The Daily Me': Technology, economics and habit in the mainstream assimilation of personalized news

The mechanisms of personalization deployed by news websites are resulting in an increasing number of editorial decisions being taken by computer algorithms — many of which are under the control of external companies — and by end users. Despite its prevalence, personalization has yet to be addressed fully by the journalism studies literature. This study defines personalization as a distinct form of interactivity and classifies its explicit and implicit forms. Using this taxonomy, it surveys the use of personalization at 11 national news websites in the UK and USA. Research interviews bring a qualitative dimension to the analysis, acknowledging the influence that institutional contexts and journalists’ attitudes have on the adoption of technology. The study shows how: personalization informs debates on news consumption, content diversity, and the economic context for journalism; and how it challenges the continuing relevance of established theories of journalistic gate-keeping

THE BRANDING POTENTIAL OF BUCHAREST. STRATEGY AND SUCCESS FACTORS

Bucharest is still looking for its identity. Reported in the national brand – that is still in an incipient phase, it can play two roles: whether as ingredient for the country brand, the capital becoming an element included on the list of values promoted at national level, or as a landmark, for defining and subsequently for improving the country brand. The unexploited potential must be capitalized in the future by using urban branding and marketing steps adapted to the local specificity.brand, city, urban image, branding strategy, strategic vision.