Gender stereotypes and the apology in a small state : uncovering Creole male stereotypes in the Seychelles using digital matched-guise methodology

Recent research in the Seychelles speaks of a “growing crisis of masculinity”, manifested in statistics such as a ten-year life expectancy difference in favour of women, alarmingly high levels of substance abuse amongst younger men, and underachievement of boys in schools. According to the authors, males are generally disempowered by stereotypical views of males as “irresponsible”, “unreliable” and “secondary to women”. Similar gender patterns have been observed in other ex-slavery Creole cultures such as the small states in the Caribbean, and some scholars argue that these structures have historical origins dating back to slavery. In this study, we seek to explore aspects of Seychellois stereotypes of masculinity through so-called matched-guise experiments. Through digital manipulations of voice quality, we produce identity-warped male and female versions of the same monologue recording – a short apology. We then asked respondents to listen to the recordings and respond to the same in a short online questionnaire, where we ask questions relating to their impressions of the apology and the speaker. Dimensions here include honesty-dishonesty; politenessimpoliteness; weakness-strength; and reliability-unreliability. Differences in results of responses to male and female versions of the apology give strong indications that Seychellois stereotypically view males as dishonest, unreliable, lazy and careless. We discuss potential origins and consequences of such constructions, and propose awareness-raising measures for how these destructive historically produced scripts of gender can be rewritten.peer-reviewe

Linguistics Landscape: a Cross Culture Perspective

This paper was to aim in discussing the linguistic landscape. It was the visibility and salience of languages on public and commercial signs in a given territory or region (Landry and Bourhis 1997). The linguistic landscape has been described as being somewhere at the junction of sociolinguistics, sociology, social psychology, geography, and media studies. It is a concept used in sociolinguistics as scholars study how languages are visually used in multilingual societies, from large metropolitan centers to Amazonia. For example, some public signs in Jerusalem are in Hebrew, English, and Arabic (Spolsky and Cooper 1991, Ben-Rafael et al., 2006). Studies of the linguistic landscape have been published from research done around the world. The field of study is relatively recent; the linguistic landscape paradigm has evolved rapidly and while it has some key names associated with it, it currently has no clear orthodoxy or theoretical core