When and where do you want to hide? Recommendation of location privacy preferences with local differential privacy

In recent years, it has become easy to obtain location information quite precisely. However, the acquisition of such information has risks such as individual identification and leakage of sensitive information, so it is necessary to protect the privacy of location information. For this purpose, people should know their location privacy preferences, that is, whether or not he/she can release location information at each place and time. However, it is not easy for each user to make such decisions and it is troublesome to set the privacy preference at each time. Therefore, we propose a method to recommend location privacy preferences for decision making. Comparing to existing method, our method can improve the accuracy of recommendation by using matrix factorization and preserve privacy strictly by local differential privacy, whereas the existing method does not achieve formal privacy guarantee. In addition, we found the best granularity of a location privacy preference, that is, how to express the information in location privacy protection. To evaluate and verify the utility of our method, we have integrated two existing datasets to create a rich information in term of user number. From the results of the evaluation using this dataset, we confirmed that our method can predict location privacy preferences accurately and that it provides a suitable method to define the location privacy preference

Privacy and Fairness in Recommender Systems via Adversarial Training of User Representations

Latent factor models for recommender systems represent users and items as low dimensional vectors. Privacy risks of such systems have previously been studied mostly in the context of recovery of personal information in the form of usage records from the training data. However, the user representations themselves may be used together with external data to recover private user information such as gender and age. In this paper we show that user vectors calculated by a common recommender system can be exploited in this way. We propose the privacy-adversarial framework to eliminate such leakage of private information, and study the trade-off between recommender performance and leakage both theoretically and empirically using a benchmark dataset. An advantage of the proposed method is that it also helps guarantee fairness of results, since all implicit knowledge of a set of attributes is scrubbed from the representations used by the model, and thus can't enter into the decision making. We discuss further applications of this method towards the generation of deeper and more insightful recommendations.Comment: International Conference on Pattern Recognition and Method