The Relationship between Buyer and a B2B e-Marketplace: Cooperation Determinants in an Electronic Market Context

In this article, the authors argue that cooperation may be achieved by adding technology dimensions to the core product. Given the growing importance of real time information exchange and interactivity, a better understanding of the use of technology to the establishment and development of the buyer-supplier cooperative relationships is essential for knowledge advancement. Using a sample of nearly 400 SMEs purchasing managers, this paper reveals that in an electronic market context, cooperation is positively affected by termination costs, supplier policies and practices, communication and information exchange, and negatively affected by product prices and opportunistic behavior. Moreover, both relationship commitment and trust play a major role in mediating the relationships between these five determinants and cooperation.relationship marketing, trust, cooperation, electronic markets, e-commerce

Exploring the neural correlates of e-Assurance and multi-faced risk in e-Commerce

El comercio electrónico ha permitido a multitud de pequeñas empresas exponer sus productos y aumentar su público objetivo potencial. Pese a la relativa facilidad de introducirse en este mercado, la mayor dificultad estriba en eliminar las barreras que limitan a los consumidores comprar online. Una de las vías que poseen mayor potencial para aumentar la confianza online y reducir el riesgo percibido es dotar a su web de señales de confianza, entre las que destacan los certificados externos, ratings de consumidores y políticas de privacidad. Este estudio precisamente usa una técnica neurocientífica (resonancia magnética funcional) junto a cuestionarios con el propósito de esclarecer objetivamente el procesamiento neurológico de esas tres señales de seguridad online. Además, usando estas nuevas herramientas, pretende dilucidar la debatida dimensionalidad del riesgo percibido. Los resultados aconsejarán a comercios online la señal más útil a incluir en sus webs y se concretarán las dimensiones del riesgo percibido.E-commerce has allowed many small firms sell their products and broaden their target. Despite the relative ease in which vendors enter this marketplace, the strongest difficulty is to decrease barriers which discourage online purchases. One of the most useful ways to increase consumer online trust and reduce perceived risk is creating trust mechanisms in web sites, such as seals of approval, consumer ratings and privacy policies. Specifically, this study applies a neuroscientific tool (functional magnetic resonance imaging- fMRI-) together with questionnaires with the aim to clear up the neural processing of those trust signals (e-assurances). Furthermore, using fMRI, we explore the “under-debated” dimensionality of perceived risk. The findings will advise online retailers with the most useful e-assurance to include in their websites as well as will specify the dimensions of perceived risk

An Exploratory Study on the Level of Trust towards Online Retailers among Consumers in the United Kingdom and Malaysia

This study aims to investigate the extant level of trust towards online retailers among consumers in two different geographical and cultural locations – UK and Malaysia based on Michell’s et al. trust model. The objectives of this study are: 1. To identify the predictive variables of customers’ trust towards online retailers 2. To ascertain the extent of the consumer trust variable as being the essential element of online shopping 3. To analyse the differences in perception of online trust between consumers in the United Kingdom and Malaysia The study showed that online retailers are comparatively more trusted in UK than in Malaysia indicative by the higher average levels of trust from consumers in the UK. Additionally, the UK had a higher age group in the 25 – 34 category contributing the highest average trust value compared to Malaysia’s highest average trust value found in the lower 18 – 24 age group. There were a relatively higher percentage of male users; 66 per cent and 78 per cent in the UK and Malaysia respectively. Multiple stepwise regressions were used to analyse the level of trust against the selected trust correlates

ONLINE SELLERS\u27 TRUST AND USE OF ONLINE AUCTION MARKETPLACES

More and more people sell things online and trust is an important factor in online selling. This research is aimed at understanding the roles of trust in online sellers\u27 continued use of online auction marketplaces. Given the uniqueness of online auction practice, we identify the need for differentiating sellers\u27 trust in the intermediary and in buyers. A balanced view of cognitive and affective trust is incorporated with the Motivational Model of technology acceptance to predict sellers\u27 use of online auction marketplaces. Empirical data collected from online auction sellers in uBid.com confirmed our model. Specifically, our findings show that, for online auction sellers, (1) trust has both cognitive and affective components; (2) trust in the intermediary (e.g., eBay.com) impacts trust in the community of buyers through the trust transference mechanism; (3) trusting attitudes antecede user acceptance and use factors including perceived usefulness and perceived enjoyment, which in turn influence sellers\u27 intention to return;; and (4) perceived enjoyment is an important antecedent of sellers\u27 retention. Besides theoretical contributions, this research also has practical implications

Progress in information technology and tourism management: 20 years on and 10 years after the Internet—The state of eTourism research

This paper reviews the published articles on eTourism in the past 20 years. Using a wide variety of sources, mainly in the tourism literature, this paper comprehensively reviews and analyzes prior studies in the context of Internet applications to Tourism. The paper also projects future developments in eTourism and demonstrates critical changes that will influence the tourism industry structure. A major contribution of this paper is its overview of the research and development efforts that have been endeavoured in the field, and the challenges that tourism researchers are, and will be, facing