Selling The American People: Data, Technology, And The Calculated Transformation Of Advertising

This dissertation tells the history of a future imagined by advertisers as they interpreted and constructed the affordances of digital information technologies. It looks at how related efforts to predict and influence consumer habits and to package and sell audience attention helped orchestrate the marriage of behavioral science and big-data analytics that defines digital marketing today. My research shows how advertising and commercial media industries rebuilt their information infrastructures around electronic data processing, networked computing, and elaborate forms of quantitative analysis, beginning in the 1950s. Advertisers, agencies, and media companies accommodated their activities to increasingly calculated ways of thinking about consumers and audiences, and to more statistical and computational forms of judgement. Responding to existing priorities and challenges, and to perceived opportunities to move closer to underlying ambitions, a variety of actors envisioned the future of marketing and media through a set of possibilities that became central to the commercialization of digital communications. People involved in the television business today use the term “advanced advertising” to describe a set of abilities at the heart of internet and mobile marketing: programmability (automation), addressability (personalization), shoppability (interactive commerce), and accountability (measurement and analytics). In contrast to the perception that these are unique elements of a “new” digital media environment that emerged in the mid-1990s, I find that these themes appear conspicuously in designs for using and shaping information technologies over the course of the past six decades. I use these potential abilities as entry points for analyzing a broader shift in advertising and commercial media that began well before the popular arrival of the internet. Across the second half of the twentieth century, the advertising industry, a major cultural and economic institution, was reconstructed around the goal of expanding its abilities to account for and calculate more of social and personal life. This transformation sits at an intersection where the processing of data, the processing of commerce, and the processing of culture collide

One-Stop Innovations: Leading Change Under the WIA One-Stop System Final Report

This publication reports the findings of a national review of One-Stop Career Centers operating under the Workforce Investment Act. It details the success stories and promising practices of One-Stop Career Centers

Remade in Hong Kong : how Hong Kong people use Hong Kong Disneyland

Recent studies of globalization provide contrasting views of the cultural and sociopolitical effects of such major corporations as Disney as they invest transnationally and circulate their offerings around the world. While some scholars emphasize the ubiquity of Disney’s products and its promotion of consumerism on a global scale, accompanied by cultural homogenization, faltering democracy, and diminishing state sovereignty, others highlight signs of contestation and resistance, questioning the various state-capitalist alliances presumed to hold in the encounter between a global company, a local state, and the people. The settlement process and the cultural import of Hong Kong Disneyland in Hong Kong complicate these studies because of the evolving post-colonial situation that Disney encounters in Hong Kong. While Disney specializes in “imagineering” dreams, Hong Kong itself is messily imagining what “Hong Kong” is and should be, and how it should deal with others, including transnational companies and Mainlanders. In this thesis, I appropriate Doreen Massey’s ideas of space-time in order to examine Hong Kong Disneyland not as a self-enclosed park but as itself a multiplicity of spaces where dynamic social relations intersect in the wider context of post-colonial Hong Kong. I illuminate the shifting relationship between Disney, Mainlanders, and the locals as this relationship develops in its discursive, institutional, and everyday-life aspects. Through interviews and ethnographic research, I study how my respondents have established and interpreted the meanings of Hong Kong Disneyland, and how they have made use of the park to support their own constructions of place, of politics, and of identity

Play Among Books

How does coding change the way we think about architecture? Miro Roman and his AI Alice_ch3n81 develop a playful scenario in which they propose coding as the new literacy of information. They convey knowledge in the form of a project model that links the fields of architecture and information through two interwoven narrative strands in an “infinite flow” of real books

Yale Medicine : Alumni Bulletin of the School of Medicine, Fall 1992- Summer 1994

This volume contains Yale medicine: alumni bulletin of the School of Medicine, v.27 (Fall 1992) through v.28 (Summer 1994). Prepared in cooperation with the alumni and development offices at the School of Medicine. Earlier volumes are called Yale School of Medicine alumni bulletins, dating from v.1 (1953) through v.13 (1965). Digitized with funding from the Arcadia fund, 2017.https://elischolar.library.yale.edu/yale_med_alumni_newsletters/1011/thumbnail.jp