Conscious marketing plan for Artis Naturae online marketplace

This project consists of developing a marketing plan for an online market place under the brand name of Artis Natura e that commercializes Spanish hand crafts and artisan products at a national and international level. The main objective of the marketing plan is to safeguard the future oft he artisan men and women behind these products, as well as their artistic and cultural contribution. Ensuring the financial sustainability of this online marketplace is necessary to support its social mission: preserving the intangible culture of artisans and hand crafts. For this purpose, recommendations are going to be made to Artis Natura e with the aim to engage younger generations(as consumers)into this market and industry, captivate older consumers towards purchasing artisan products online, increase awareness regarding the value of hand crafts and artisan products to society and increase the current level of sales. This study will first analyze the current context of the crafts and artisan industry in the Spanish market. Then, an evaluation of the social purpose of Artis Natura e will be done in order to design an adequate and adjusted marketing plan. The proposed marketing plan is done in the context of my masters Work Project and I will assume the hypothetic al role of being a consultant whileArtisNaturae1will have the hypothetical role of my client

From Traditional to Online Methods for Generating Business Ideas

The traditional methods for generating venture ideas are in use for more than 70 years in the business, while the development of information and communication technologies (ICT) opened new opportunities for generating and harvesting business ideas, available to entrepreneurs of any kind. Our initial research discovered that there is a missing link in the academic literature between the traditional and the emerging online methods for generating business ideas and therefore, in this paper, we study the traditional and online sources and methods in parallel. The purpose of our study is to improve the venture idea creation process from an applicable perspective, and to add to the existing ideation literature by (1) identifying and classifying the sources of ideas to create the necessary link between the onsite and online access to idea sources; (2) explaining the traditional methods for generating business idea trough their dominant features in order to (3) further identify and elaborate the online sources and ideation methods trough these features and link them to the known traditional approaches. The sources, methods, and tools we examine and elaborate in this paper could be used for both, generating ideas for traditional and online business models. Hence, our findings have practical and applicable value for the first step in the entrepreneurial process. Additionally, our study could be used as a starting point for further research in the field of online ideation, a field that needs to be yet, more extensively, addressed by practitioners and research scholars

Business plan for afro-brazilian start-up company, Aylah

Project Work presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing IntelligenceThis work-project investigates afro-Brazilian entrepreneurship, considering that racial and social inequality in Brazil diminishes their chances of becoming successful. This study examines the impact of structural racism on afro-Brazilian entrepreneurship, especially on jewelry market in Brazil, having Aylah Jewelry start-up as a case study for a business plan. The topic was chosen with the intention of developing a sustainable business while generating a meaningful jewelry brand. Aylah Jewelry, the chosen company for the study seeks to create value by tackling moral and social issues that have been enhanced by Covid-19. This study highlights the importance of a business plan and analyzes the necessary steps for afro- Brazilian start-ups to become successful businesses

Technology and its Role in the Generation of the Value Proposal

Objective: This investigation aimed to identify how undertakings involve technology in their operation to increase their relationship with their market. Method: a descriptive approach was used and a survey of closed questions was used as an information collection instrument, applied to 200 companies and 367 clients and/or users of the same, for the information processing the statistical software SPSS version 26 was used. Results and arguments: Similarities were found between generations regarding the value offer by each of the companies and their preference, being the customer experience in terms of facilitating operations what generations X, Z, and Millennials value most, differing in aspects regarding price between generation X and Millennials and generation Z. Conclusions: Technology ceased to be distant both for companies and for users, phenomena such as the restrictive measures taken by governments, impulse in the population an approach to technology and allowed companies to identify the above as an opportunity, having to restructure their proposal of value from the generational need differentiated with technological immersion

The evolution of Chinese entrepreneurial firms: Township-village enterprises revisited

"Township-village enterprises (TVEs) were a major engine of China's rapid rural industrialization in the past three decades. TVEs also played a key role in fostering entrepreneurship and served as a major stepping-stone for institutional changes when legal protections of private property rights were not in place and the state-owned enterprises (SOEs) were slow to react to changing market demand. As private ownership was gradually recognized legally, TVEs lost their edge in competing with private firms. In the past two decades, industrial clusters with a concentration of private entrepreneurial firms coordinated by local governments have emerged rapidly in many areas. The structures of such firms as TVEs and the subsequent clustering modes of production are an outcome of interaction with other local and macro environments. As the environment changes, a firm's organization and organizational structure may change as well." from authors' abstractCluster, Firm theory, Industrialization, Growth, Development strategies,

A Complement, not a Competitor: How Public Markets Can Support Business Districts in Worcester

The purpose of this paper is to examine the possible economic and community development impacts of entry-level public markets (e.g. fixed location markets, farmers markets, etc.) on the communities in which they operate. While there is extensive literature around their benefits to vendors, community health and public space, there is comparative little on the interplay between these markets and more traditional brick and mortar businesses. The background and definition of these markets, the basic common characteristics that define them, and some of the benefits they can offer for economic and community development are each explored. It then examines two different markets in two different cities, taking special focus on the interplay between these markets and their brick and mortar counter-parts. Finally, the question of how these lessons might be applied to economic development efforts in the city of Worcester is examined

Online market-penetration strategies of Josefinas to South Korea

Josefinas is a luxury brand that sells online globally since its inception. The purpose of this project is to develop online market-penetration strategies for Josefinas to increase sales and brand awareness in the South Korean market. An internal analysis was developed to assess the competitive potential of the firm’s resources and capabilities, and the firm’s internal strengths and weaknesses. An analysis of the market was also performed to understand the external factors that directly affect the company as a market player. Finally, this project suggests different market-penetration strategies for the company to meet its business goals

Spirits, iconoclasts and the borders of the market in urban Vietnam

This study takes as its object a goddess called the Lady of the Realm, whose shrine is in a rural area in the southern part of Vietnam. This goddess provides a valuable window onto changes underway in reform-era Vietnam for in recent years she has become the focus of a major pilgrimage and the controversial object of much commentary and debate