Nokia\u27s marketing stategies of mobile phones in Thailand and Hong Kong

In recent years, the mobile phone has been used as a tool to conduct business in many areas. The insufficient number of fixed wireless services has created an opportunity for the entry of mobile phone systems into the market to provide telecommunication sevice in Thailand and Hong Kong. Mobile phone use has been growing dramatically during the past ten years as a result of the high rate of economic growth

When Handsets Became Smart

The main cause of the intra industry value migration is that the base of competition has shifted from product performance to flexibility, differentiation and speed which in this industry means ecosystem, brand and time-to-market. The asymmetric business models and the two-sided platforms have proven to be a cause of inter industry value migration. This is a natural cause of their nature, since resources is spent in one end and value is absorbed in the other, and if these parts operate in different industries, inter industry value migration has to happen. Our value flow framework has proven to be a useful tool to identify, measure and evaluate a value flow, regardless of the industry level it occurs on

European Law and Regulation of Mobile Net Neutrality

Mobile is a rapidly growing and potentially major element of the future Internet, and its environment cannot be sensibly considered in isolation from fixed networks [2]. A note on terminology: Europe uses the term Mobile Network Operators (MNOs) while the United States uses 'wireless' Internet Service Providers (ISPs) [3]. 'Wireless' is somewhat more open in the United States. In Europe, mobile has always made special pleading for forms of self-regulation, as we will see. The article introduces mobile broadband, then considers net neutrality in the fixed environment including the new laws passed in November 2009 in the European Parliament, before considering the mobile net neutrality debate, the degree of price control regulation exerted on European mobiles and the MNOs' vigorous rear-guard anti-regulation defence. Finally, I look at the effects of this regulatory asymmetry and whether MNO calls for mobile to be treated differently from other ISPs can be justified. I conclude by examining what the effect of price and content control on mobile is likely to be for incentives for fixed ISPs and produce a result that I describe as the 'fixed' strategy

Mobile commerce business models and technologies towards success

Mobile commerce is any transaction with a monetary value that is conducted via a mobile telecommunications network. This thesis tries to examine the factors leading to the success of mobile commerce as well as factors that may hinder its success. This research is separated into five parts: In the first part of this thesis, an analysis of wired e-commerce businesses is made; followed by advantages of mobile commerce over wired e-commerce. In the second part of this thesis, new wireless business models that are expected to generate substantial revenue flows as well as some successful examples of these business models are discussed. In the third part of this thesis, advances in wireless technologies that will lead to the success of mobile commerce are discussed. In the fourth part of this thesis, competition strategies and revenue structure of mobile commerce are discussed. And finally, in the fifth part of this thesis, drawbacks of wireless technologies towards the success of mobile commerce as well as how they can be overcome are discussed. The research and the conclusion suggest that although wireless technologies and their related business models are fairly new, they are growing at rapid speed. These are incredible sources of revenue. Once the factors hindering their usability, reliability, development and deployment are overcome, mobile technologies show great potential as revenue generators for both existing and newly developing businesse

Empirical Findings on the Mobile Internet and E-Commerce

This paper discusses the evolution of mobile services and associated potential for mobile e-commerce. In particular, the current operator-driven business ecosystems are contrasted to the potential mobile Internet revolution. Critical factors and characteristics of cellular and Internet business ecosystems are identified. Potential for radical changes in mobile services business exists if inducing trends drive the disruptive potential of mobile Internet services. The paper identifies several measures that can be used when projecting to which extent the mobile Internet has emerged. These measures are used in a case example comparing Finnish early-adopter smartphone users between 2005 and 2006. The results indicate that the mobile Internet has not really kicked off in large scale in Finland yet. On the contrary operators have slightly increased their power because handset bundling with mobile subscriptions is now allowed in Finland. The measurement framework can be further utilized both in cross-sectional and longitudinal study settings in evaluating the emergence of the mobile Internet. Accurate studies on mobile e-commerce can also be done. The emergence of the mobile Internet provides a lot of potential for mobile e-commerce to fly

The Direction of mobile evolution examined through the NTT DoCoMo strategy, Mobile Frontier

NTT DoCoMo is Japan\u27s biggest mobile service provider. They added extra value into cellular phone as telephone , and contributed to the explosive spread of the mobile phone in Japan. They have still led Japan as a country with the world\u27s largest mobile Internet. The mobile phone now changes our lifestyles or work styles, and has a great influence also on business. In 1997, NTT DoCoMo created the company vision towards the year 2010, Mobile Frontier . It consists of five concepts, named MAGIC , and indicates the mobile phone figure in the future as a whole. I regard it as a guideline of this paper, and examine the direction of mobile evolution by researching the following topics: the present situation, the issues needed to realize each concept, and the future. At first, I state the background of the mobile phone spread in Japan and the cultural aspects peculiar to Japan. After that, I examine the mobile evolution along with the five concepts. The objective of this paper is to refer to and understand the vision of a leading company in the telecommunication field, and consider mobile communications\u27 influence and applications in the future. The goal is to expand knowledge in the present situation of the mobile phone and the trend towards future mobile, and to examine the direction the Mobile Frontier aims

Ilonani : a table-top robot for remote interaction

Este documento presenta los resultados de la investigación realizada sobre el desarrollo de un robot de sobremesa de interacción remota. Este robot de sobremesa fue concebido para incluir una tableta de internet Nokia N810 a modo de "cabeza y cara" del robot, concentrando las funciones del procesador principal y la interfaz con los usuarios. Este N810 se sentaría en una base que le proporcionaría el movimiento controlado de giro e inclinación a través de unos microcontroladores y servomecanismos. La labor realizada bajo este proyecto se centra en el desarrollo de dos soluciones que ayudan a completar el desarrollo del robot. El primer objetivo de la versión actual fue desarrollar una placa de control, incluyendo un microcontrolador y los programas informáticos necesarios para controlar un par de servomotores, que proporcionan al robot un mecanismo de giro e inclinación, lo que permitiría el movimiento del N810. El segundo objetivo era crear una comunicación entre la N810 y la placa de control para conseguir controlar los movimientos de los servos a través de la tableta de Nokia, lo que permitiría la creación de una interfaz muy amigable con el mundo exterior. El documento comienza con una descripción del contexto en el que este robot se ha concebido: Un mundo interconectado con dispositivos inteligentes y de ambiente, donde las personas esperan ser capaces de telecomunicarse en cualquier lugar, en cualquier momento. La labor realizada bajo este proyecto se ha centrado en el desarrollo de los diferentes códigos de programación para conseguir cada uno de los dos objetivos, y su rendimiento ha sido comprobado haciendo varias pruebas para obtener una primera versión del software libre de problemas y errores. Los resultados del proyecto son dos: · Puesta en marcha de un sistema para controlar dos servomotores a través de una placa de control y creación de un mecanismo de giro e inclinación. · Creación de una comunicación entre el N810 y la placa de control para gestionar el movimiento del robot con facilidad desde el Nokia.Ingeniería Industria

Ilonani : a table-top robot for remote interaction

Este documento presenta los resultados de la investigación realizada con el objetivo de desarrollar un robot para la interacción remota. La concepción de este “robot de mesa” incluye el uso de un Internet Tablet de Nokia, el N810, como la cabeza y cara del robot, concentrando las funciones de procesamiento y la interfaz con los usuarios. Este dispositivo iría montado sobre una base que proporcionaría la capacidad de giro y balanceo, controlado con un sistema formado por un microcontrolador y un grupo de servomecanismos. El trabajo realizado bajo este proyecto se concentra en el desarrollo de una configuración software que permita la realización de video conferencia entre dos de estos dispositivos. Los resultados obtenidos tienen dos facetas: por un lado, se configuró un sistema que proporcionaba la funcionalidad de video conferencia (aunque no de la manera anticipada), y por otro, se obtuvo un conocimiento destilado en este documento con la idea de que fuese utilizado en futuros proyectos.Ingeniería Industria