253,287 research outputs found

    Honesty, social presence, and self-service in retail

    Get PDF
    Retail self-service checkouts (SCOs) can benefit consumers and retailers, providing control and autonomy to shoppers independent from staff. Recent research indicates that the lack of presence of staff may provide the opportunity for consumers to behave dishonestly. This study examined whether a social presence in the form of visual, humanlike SCO interface agents had an effect on dishonest user behaviour. Using a simulated SCO scenario, participants experienced various dilemmas in which they could financially benefit themselves undeservedly. We hypothesised that a humanlike social presence integrated within the checkout screen would receive more attention and result in fewer instances of dishonesty compared to a less humanlike agent. Our hypotheses were partially supported by the results. We conclude that companies adopting self-service technology may consider the implementation of social presence to support ethical consumer behaviour, but that more research is required to explore the mixed findings in the current study

    Unconventional Methods for a Traditional Setting: The Use of Virtual Reality to Reduce Implicit Racial Bias in the Courtroom

    Get PDF
    The presumption of innocence and the right to a fair trial lie at the core of the United States justice system. While existing rules and practices serve to uphold these principles, the administration of justice is significantly compromised by a covert but influential factor: namely, implicit racial biases. These biases can lead to automatic associations between race and guilt, as well as impact the way in which judges and jurors interpret information throughout a trial. Despite the well-documented presence of implicit racial biases, few steps have been taken to ameliorate the problem in the courtroom setting. This Article discusses the potential of virtual reality to reduce these biases among judges and jurors. Through analyzing the various ethical and legal considerations, this Article contends that implementing virtual reality training with judges and jurors would be justifiable and advisable should effective means become available. Given that implicit racial biases can seriously undermine the fairness of the justice system, this Article ultimately asserts that unconventional de-biasing methods warrant legitimate attention and consideration

    Identify successful marketing communication strategies that apply to a small hair salon

    Get PDF
    A selected organisation provides hair dressing services and hair products to customers. The aim of this report is to analyse how the small hair salon could improve their marketing communication strategies in order to attract more customers and enhance the relationship between customers and the organisation. The approach to collecting information was to use a questionnaire with 50 participants, to gather primary information and to conduct a secondary research study. The result of this research was to decide that the role of a successful marketing communication strategy is to attract the customer to consume. In order to make the marketing communication strategy successful, it needs to choose a suitable channel that enables it to connect with the customer. New media is an effective channel that can promote the business to the customer and interact with them. New media is also suitable for a small business to use. A recommendation for the organisation is they create their own website page, Facebook page, YouTube video and WeChat group to promote themselves and interact with customers. Those channels are popular in New Zealand, with a high number of active users. Most the organisation customers like to use those channels too, so if the organisation applies those channels to their marketing communication strategy they will be able to attract customers and persuade them to consume more products

    Building Agricultural Capacity in Newfoundland and Labrador

    Get PDF
    Newfoundland and Labrador faces considerable challenges in maintaining a consistent and reliable food supply. The lack of locally produced food has resulted in the province’s dependency on imported foods. Transporting this food to the province’s communities relies on the ferry service, which is sensitive to disruption, and thereby contributes to the province’s overall level of food insecurity. By increasing agricultural capacity, the province will be able to create employment, sustain rural economies, and increase local food production – all of which will help create a more food secure Newfoundland and Labrador. The barriers to increasing agricultural capacity in this province include a lack of infrastructure to promote and support labour and skill development; current policies and programs favour large-scale agriculture, and fail to meet the needs of the developing smaller-scale industries that are commonly found in rural areas. The establishment of cooperatives that help small-scale producers share services, such as egg grading and meat inspection, are essential to the development of competitive food production in the province. It is important that government support the creation of a service that will help farmers and entrepreneurs with marketing and delivery of their product. Increasing agricultural capacity in this province is essential to enabling the people of Newfoundland and Labrador to be self-reliant and food secure. Food security has been shown to be an important part of community health and integral to the prevention and control of many diet-related chronic diseases. Before rural populations further decline due to lack of economic opportunity, it is important that the provincial government seize the growing interest in and demand for locally produced foods and invest in smaller-scale local agriculture
    • …
    corecore