From Cellblocks to Suburbia: Tattoos as Subcultural Style, Commodity and Self-expression

This research study uses scholarship on tattooing, popular cultural representation and the practice and experience of tattooing to look at how subcultures (social groups excluded from mainstream society) express themselves through style and how style creates meaning and identification. These subcultures differ from other subcultures, such as racially marginalized groups, in that they create style in order to separate themselves from the mainstream. These marginal ideas of style are often picked up and adapted by America’s mainstream, materialistic culture and marketed as “cool” by corporations and other members of mainstream society for mass consumption. When discussing related subcultural theory in light of tattoos, one must not overlook the unique features of tattoos, including their permanent quality and the way society continues to perceive tattoos. Moreover, in today’s consumption-obsessed society, it is difficult to escape capitalism’s effect on “cool” and the ways in which cool is commodified. The mainstream is constantly commodifying subcultural trends, forcing subcultures to continually create new trends to remain marginal. Because commodification is perpetual and corporations are constantly seeking new ways to profit off of the mainstream’s next perceived idea of “cool,” it is somewhat remarkable that a centuries-old form of self-expression has largely managed to escape this process of commodification as tattoos have done

Sexed up: theorizing the sexualization of culture

This paper reviews and examines emerging academic approaches to the study of ‘sexualized culture’; an examination made necessary by contemporary preoccupations with sexual values, practices and identities, the emergence of new forms of sexual experience and the apparent breakdown of rules, categories and regulations designed to keep the obscene at bay. The paper maps out some key themes and preoccupations in recent academic writing on sex and sexuality, especially those relating to the contemporary or emerging characteristics of sexual discourse. The key issues of pornographication and democratization, taste formations, postmodern sex and intimacy, and sexual citizenship are explored in detail. </p

Linguistic commodification in tourism

Drawing on fieldwork conducted between 2002 and 2012 in Switzerland, Catalunya and different zones of francophone Canada in sites related to heritage and cultural tourism, we argue that tourism, especially i n multilingual peripheries, is a key site for a sociolinguistic exploration of the political economy of globalization. We link shifts in the role of language in tourism to shifts in phases of capitalism, focusing on the shift from industrial to late capitalism, and in particular on the effects of the commodification of authenticity. We examine the tensions this shift generates in ideologies and practices of language, concerned especially with defining the nature of the tourism product, the public and the management of the tourism process. This results in an as yet unresolved destabilization of hitherto hegemonic discourses linking languages to cultures, identities, nations and States

The Importance of Character Education for Tweens as Consumers

Tweens is a term that denotes a market segment mentality that falls between children at the lower end and teens at the upper end. Tweens marketing strategies are considered critical for most global brands. Advocates against excessive consumerism and materialism polluting innocent childhood, specifically tweens, call for values implantation through character education in the school to breed more educated consumers. The effect of implanting character building programs in schools on the consumer behavior of the exposed children in the marketplace, however, has never been tested before. This research endeavor is, in essence, an overlap between consumer behavior and educational psychology, investigating the link between personality and behavior in the market. It falls under both positivist and interpretive consumer research, specifically the consumer socialization of children. The aim of this work is to develop a conceptual model linking character education to purchasing lifestyles and consumption patterns of the exposed children as consumers. Following, prospects for future research are highlighted.Educational psychology, character education, attitudes and lifestyles, opinion-leadership, humanitarianism, ethnocentrism, adolescents and middle schools

”Other” or “one of us”?: the porn user in public and academic discourse

The consumption of sexually explicit media has long been a matter of public and political concern. It has also been a topic of academic interest. In both these arenas a predominantly behaviourist model of effects and regulation has worked to cast the examination of sexually explicit texts and their consumption as a debate about harm. The broader area of investigation remains extraordinarily undeveloped. Sexually explicit media is a focus of interest for academics because of the way it ‘speaks’ sex and sexuality for its culture. In this paper I examine existing and emerging figures of the porn consumer, their relation to ways of thinking and speaking about pornography, and the implications of these for future work on porn consumption. </p

Schizoid subjectivities? : Re-theorizing teen girls’ sexual cultures in an era of ‘sexualization’

Drawing on three case studies from two UK ethnographic research projects in urban and rural working-class communities, this article explores young teen girls’ negotiation of increasingly sex-saturated societies and cultures. Our analysis complicates contemporary debates around the ‘sexualization’ moral panic by troubling developmental and classed accounts of age-appropriate (hetero)sexuality. We explore how girls are regulated by, yet rework and resist expectations to perform as agentic sexual subjects across a range of spaces (e.g. streets, schools, homes, cyberspace). To conceptualize the blurring of generational and sexual binaries present in our data, we develop Deleuzian notions of ‘becomings’, ‘assemblages’ and ‘schizoid subjectivities’. These concepts help us to map the anti-linear transitions and contradictory performances of young femininity as always in-movement; where girls negotiate discourses of sexual knowingness and innocence, often simultaneously, yet always within a wider context of socio-cultural gendered/classed regulations

The Precariat: Why it needs deliberative democracy

To arrest the drift to social engineering, the voice of those subject to the steering should be inside the institutions responsible for social policy. This means more than putting token ‘community leaders’ on boards. It must be a collective democratic voice. At present, we see the opposite

The show must go on: making money glamorizing oppression

This article presents an interdisciplinary analysis of the glamorization of the courtesan image as proposed by Baz Luhrmann’s film Moulin Rouge. The film sparked the appearance of high-street fashion inspired by the image of the 19th-century Parisian courtesan, which prompted the authors to examine how and why such images might appeal to female consumers. The critical analysis reaches beyond the images themselves to identify and discuss the modes of circulation of such images, and their function in achieving both the material ends of capitalism (ever-increasing consumption and production) and the promotion of one of the system’s core values (patriarchy). Moreover, the article hopes to illustrate the possibilities offered by integrating cultural and structural analyses of current social phenomena