18,352 research outputs found
Brain Mechanisms of Persuasion: How "Expert Power" Modulates Memory and Attitudes
Human behavior is affected by various forms of persuasion. The general persuasive effect of high expertise of the communicator, often referred to as "expert power", is well documented. We found that a single exposure to a combination of an expert and an object leads to a long-lasting positive effect on memory for and attitude towards the object. Using functional magnetic resonance imaging (fMRI), we probed the neural processes predicting these behavioral effects. Expert context was associated with distributed left-lateralized brain activity in prefrontal and temporal cortices related to active semantic elaboration. Furthermore, experts enhanced subsequent memory effects in the medial temporal lobe (i.e. in hippocampus and parahippocampal gyrus) involved in memory formation. Experts also affected subsequent attitude effects in the caudate nucleus involved in trustful behavior, reward processing and learning. These results may suggest that the persuasive effect of experts is mediated by modulation of caudate activity resulting in a re-evaluation of the object in terms of its perceived value. Results extend our view of the functional role of the dorsal striatum in social interaction and enable us to make the first steps toward a neuroscientific model of persuasion.neuroeconomics;social influence;attitude;expertise;persuasion;celebrities;memory encoding
Recommended from our members
The role of HG in the analysis of temporal iteration and interaural correlation
Probing emotional influences on cognitive control: an ALE meta-analysis of cognition emotion interactions
Increasing research documents an integration of cognitive control and affective processes. Despite a surge of interest in investigating the exact nature of this integration, no consensus has been reached on the precise neuroanatomical network involved. Using the Activation Likelihood Estimation meta-analysis method, we examined 43 functional Magnetic Resonance Imaging (fMRI) studies (total number of foci = 332; total number of participants, N =820) from the literature that have reported significant interactions between emotion and cognitive control. Meta-analytic results revealed that concurrent emotion (relative to emotionally neutral trials) consistently increased neural activation during high relative to low cognitive control conditions across studies and paradigms. Specifically, these activations emerged in regions commonly implicated in cognitive control such as the lateral prefrontal cortex (inferior frontal junction, inferior frontal gyrus), the medial prefrontal cortex, and the basal ganglia. In addition, some areas emerged during the interaction contrast that were not present during one of the main effects and included the subgenual anterior cingulate cortex and the precuneus. These data provide new evidence for a network of cognition emotion interaction within a cognitive control setting. The findings are discussed within current theories of cognitive and attentional control
Recommended from our members
Free recall test experience potentiates strategy-driven effects of value on memory.
People tend to show better memory for information that is deemed valuable or important. By one mechanism, individuals selectively engage deeper, semantic encoding strategies for high value items (Cohen, Rissman, Suthana, Castel, & Knowlton, 2014). By another mechanism, information paired with value or reward is automatically strengthened in memory via dopaminergic projections from midbrain to hippocampus (Shohamy & Adcock, 2010). We hypothesized that the latter mechanism would primarily enhance recollection-based memory, while the former mechanism would strengthen both recollection and familiarity. We also hypothesized that providing interspersed tests during study is a key to encouraging selective engagement of strategies. To test these hypotheses, we presented participants with sets of words, and each word was associated with a high or low point value. In some experiments, free recall tests were given after each list. In all experiments, a recognition test was administered 5 minutes after the final word list. Process dissociation was accomplished via remember/know judgments at recognition, a recall test probing both item memory and memory for a contextual detail (word plurality), and a task dissociation combining a recognition test for plurality (intended to probe recollection) with a speeded item recognition test (to probe familiarity). When recall tests were administered after study lists, high value strengthened both recollection and familiarity. When memory was not tested after each study list, but rather only at the end, value increased recollection but not familiarity. These dual process dissociations suggest that interspersed recall tests guide learners' use of metacognitive control to selectively apply effective encoding strategies. (PsycINFO Database Recor
The eye contact effect: mechanisms and development
The ‘eye contact effect’ is the phenomenon that perceived eye contact with another human face modulates certain aspects of the concurrent and/or immediately following cognitive processing. In addition, functional imaging studies in adults have revealed that eye contact can modulate activity in structures in the social brain network, and developmental studies show evidence for preferential orienting towards, and processing of, faces with direct gaze from early in life. We review different theories of the eye contact effect and advance a ‘fast-track modulator’ model. Specifically, we hypothesize that perceived eye contact is initially detected by a subcortical route, which then modulates the activation of the social brain as it processes the accompanying detailed sensory information
What causes aberrant salience in schizophrenia? A role for impaired short-term habituation and the GRIA1 (GluA1) AMPA receptor subunit.
The GRIA1 locus, encoding the GluA1 (also known as GluRA or GluR1) AMPA glutamate receptor subunit, shows genome-wide association to schizophrenia. As well as extending the evidence that glutamatergic abnormalities have a key role in the disorder, this finding draws attention to the behavioural phenotype of Gria1 knockout mice. These mice show deficits in short-term habituation. Importantly, under some conditions the attention being paid to a recently presented neutral stimulus can actually increase rather than decrease (sensitization). We propose that this mouse phenotype represents a cause of aberrant salience and, in turn, that aberrant salience (and the resulting positive symptoms) in schizophrenia may arise, at least in part, from a glutamatergic genetic predisposition and a deficit in short-term habituation. This proposal links an established risk gene with a psychological process central to psychosis and is supported by findings of comparable deficits in short-term habituation in mice lacking the NMDAR receptor subunit Grin2a (which also shows association to schizophrenia). As aberrant salience is primarily a dopaminergic phenomenon, the model supports the view that the dopaminergic abnormalities can be downstream of a glutamatergic aetiology. Finally, we suggest that, as illustrated here, the real value of genetically modified mice is not as ‘models of schizophrenia’ but as experimental tools that can link genomic discoveries with psychological processes and help elucidate the underlying neural mechanisms
Investigation of sequence processing: A cognitive and computational neuroscience perspective
Serial order processing or sequence processing underlies
many human activities such as speech, language, skill
learning, planning, problem-solving, etc. Investigating
the neural bases of sequence processing enables us to
understand serial order in cognition and also helps in
building intelligent devices. In this article, we review
various cognitive issues related to sequence processing
with examples. Experimental results that give evidence
for the involvement of various brain areas will be described.
Finally, a theoretical approach based on statistical
models and reinforcement learning paradigm is
presented. These theoretical ideas are useful for studying
sequence learning in a principled way. This article
also suggests a two-way process diagram integrating
experimentation (cognitive neuroscience) and theory/
computational modelling (computational neuroscience).
This integrated framework is useful not only in the present
study of serial order, but also for understanding
many cognitive processes
Reinstated episodic context guides sampling-based decisions for reward.
How does experience inform decisions? In episodic sampling, decisions are guided by a few episodic memories of past choices. This process can yield choice patterns similar to model-free reinforcement learning; however, samples can vary from trial to trial, causing decisions to vary. Here we show that context retrieved during episodic sampling can cause choice behavior to deviate sharply from the predictions of reinforcement learning. Specifically, we show that, when a given memory is sampled, choices (in the present) are influenced by the properties of other decisions made in the same context as the sampled event. This effect is mediated by fMRI measures of context retrieval on each trial, suggesting a mechanism whereby cues trigger retrieval of context, which then triggers retrieval of other decisions from that context. This result establishes a new avenue by which experience can guide choice and, as such, has broad implications for the study of decisions
- …