Multimodal Content Analysis for Effective Advertisements on YouTube

The rapid advances in e-commerce and Web 2.0 technologies have greatly increased the impact of commercial advertisements on the general public. As a key enabling technology, a multitude of recommender systems exists which analyzes user features and browsing patterns to recommend appealing advertisements to users. In this work, we seek to study the characteristics or attributes that characterize an effective advertisement and recommend a useful set of features to aid the designing and production processes of commercial advertisements. We analyze the temporal patterns from multimedia content of advertisement videos including auditory, visual and textual components, and study their individual roles and synergies in the success of an advertisement. The objective of this work is then to measure the effectiveness of an advertisement, and to recommend a useful set of features to advertisement designers to make it more successful and approachable to users. Our proposed framework employs the signal processing technique of cross modality feature learning where data streams from different components are employed to train separate neural network models and are then fused together to learn a shared representation. Subsequently, a neural network model trained on this joint feature embedding representation is utilized as a classifier to predict advertisement effectiveness. We validate our approach using subjective ratings from a dedicated user study, the sentiment strength of online viewer comments, and a viewer opinion metric of the ratio of the Likes and Views received by each advertisement from an online platform.Comment: 11 pages, 5 figures, ICDM 201

Image-based Text Classification using 2D Convolutional Neural Networks

We propose a new approach to text classification in which we consider the input text as an image and apply 2D Convolutional Neural Networks to learn the local and global semantics of the sentences from the variations of the visual patterns of words. Our approach demonstrates that it is possible to get semantically meaningful features from images with text without using optical character recognition and sequential processing pipelines, techniques that traditional natural language processing algorithms require. To validate our approach, we present results for two applications: text classification and dialog modeling. Using a 2D Convolutional Neural Network, we were able to outperform the state-ofart accuracy results for a Chinese text classification task and achieved promising results for seven English text classification tasks. Furthermore, our approach outperformed the memory networks without match types when using out of vocabulary entities from Task 4 of the bAbI dialog dataset

A Multi-modal Approach to Fine-grained Opinion Mining on Video Reviews

Despite the recent advances in opinion mining for written reviews, few works have tackled the problem on other sources of reviews. In light of this issue, we propose a multi-modal approach for mining fine-grained opinions from video reviews that is able to determine the aspects of the item under review that are being discussed and the sentiment orientation towards them. Our approach works at the sentence level without the need for time annotations and uses features derived from the audio, video and language transcriptions of its contents. We evaluate our approach on two datasets and show that leveraging the video and audio modalities consistently provides increased performance over text-only baselines, providing evidence these extra modalities are key in better understanding video reviews.Comment: Second Grand Challenge and Workshop on Multimodal Language ACL 202