11,315 research outputs found
Multimodal Content Analysis for Effective Advertisements on YouTube
The rapid advances in e-commerce and Web 2.0 technologies have greatly
increased the impact of commercial advertisements on the general public. As a
key enabling technology, a multitude of recommender systems exists which
analyzes user features and browsing patterns to recommend appealing
advertisements to users. In this work, we seek to study the characteristics or
attributes that characterize an effective advertisement and recommend a useful
set of features to aid the designing and production processes of commercial
advertisements. We analyze the temporal patterns from multimedia content of
advertisement videos including auditory, visual and textual components, and
study their individual roles and synergies in the success of an advertisement.
The objective of this work is then to measure the effectiveness of an
advertisement, and to recommend a useful set of features to advertisement
designers to make it more successful and approachable to users. Our proposed
framework employs the signal processing technique of cross modality feature
learning where data streams from different components are employed to train
separate neural network models and are then fused together to learn a shared
representation. Subsequently, a neural network model trained on this joint
feature embedding representation is utilized as a classifier to predict
advertisement effectiveness. We validate our approach using subjective ratings
from a dedicated user study, the sentiment strength of online viewer comments,
and a viewer opinion metric of the ratio of the Likes and Views received by
each advertisement from an online platform.Comment: 11 pages, 5 figures, ICDM 201
A Multi-modal Approach to Fine-grained Opinion Mining on Video Reviews
Despite the recent advances in opinion mining for written reviews, few works
have tackled the problem on other sources of reviews. In light of this issue,
we propose a multi-modal approach for mining fine-grained opinions from video
reviews that is able to determine the aspects of the item under review that are
being discussed and the sentiment orientation towards them. Our approach works
at the sentence level without the need for time annotations and uses features
derived from the audio, video and language transcriptions of its contents. We
evaluate our approach on two datasets and show that leveraging the video and
audio modalities consistently provides increased performance over text-only
baselines, providing evidence these extra modalities are key in better
understanding video reviews.Comment: Second Grand Challenge and Workshop on Multimodal Language ACL 202
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