48,641 research outputs found
Language in Our Time: An Empirical Analysis of Hashtags
Hashtags in online social networks have gained tremendous popularity during
the past five years. The resulting large quantity of data has provided a new
lens into modern society. Previously, researchers mainly rely on data collected
from Twitter to study either a certain type of hashtags or a certain property
of hashtags. In this paper, we perform the first large-scale empirical analysis
of hashtags shared on Instagram, the major platform for hashtag-sharing. We
study hashtags from three different dimensions including the temporal-spatial
dimension, the semantic dimension, and the social dimension. Extensive
experiments performed on three large-scale datasets with more than 7 million
hashtags in total provide a series of interesting observations. First, we show
that the temporal patterns of hashtags can be categorized into four different
clusters, and people tend to share fewer hashtags at certain places and more
hashtags at others. Second, we observe that a non-negligible proportion of
hashtags exhibit large semantic displacement. We demonstrate hashtags that are
more uniformly shared among users, as quantified by the proposed hashtag
entropy, are less prone to semantic displacement. In the end, we propose a
bipartite graph embedding model to summarize users' hashtag profiles, and rely
on these profiles to perform friendship prediction. Evaluation results show
that our approach achieves an effective prediction with AUC (area under the ROC
curve) above 0.8 which demonstrates the strong social signals possessed in
hashtags.Comment: WWW 201
Bayesian dynamic financial networks with time-varying predictors
We propose a Bayesian nonparametric model including time-varying predictors
in dynamic network inference. The model is applied to infer the dependence
structure among financial markets during the global financial crisis,
estimating effects of verbal and material cooperation efforts. We interestingly
learn contagion effects, with increasing influence of verbal relations during
the financial crisis and opposite results during the United States housing
bubble
Cascades: A view from Audience
Cascades on online networks have been a popular subject of study in the past
decade, and there is a considerable literature on phenomena such as diffusion
mechanisms, virality, cascade prediction, and peer network effects. However, a
basic question has received comparatively little attention: how desirable are
cascades on a social media platform from the point of view of users? While
versions of this question have been considered from the perspective of the
producers of cascades, any answer to this question must also take into account
the effect of cascades on their audience. In this work, we seek to fill this
gap by providing a consumer perspective of cascade.
Users on online networks play the dual role of producers and consumers.
First, we perform an empirical study of the interaction of Twitter users with
retweet cascades. We measure how often users observe retweets in their home
timeline, and observe a phenomenon that we term the "Impressions Paradox": the
share of impressions for cascades of size k decays much slower than frequency
of cascades of size k. Thus, the audience for cascades can be quite large even
for rare large cascades. We also measure audience engagement with retweet
cascades in comparison to non-retweeted content. Our results show that cascades
often rival or exceed organic content in engagement received per impression.
This result is perhaps surprising in that consumers didn't opt in to see tweets
from these authors. Furthermore, although cascading content is widely popular,
one would expect it to eventually reach parts of the audience that may not be
interested in the content. Motivated by our findings, we posit a theoretical
model that focuses on the effect of cascades on the audience. Our results on
this model highlight the balance between retweeting as a high-quality content
selection mechanism and the role of network users in filtering irrelevant
content
Do Diffusion Protocols Govern Cascade Growth?
Large cascades can develop in online social networks as people share
information with one another. Though simple reshare cascades have been studied
extensively, the full range of cascading behaviors on social media is much more
diverse. Here we study how diffusion protocols, or the social exchanges that
enable information transmission, affect cascade growth, analogous to the way
communication protocols define how information is transmitted from one point to
another. Studying 98 of the largest information cascades on Facebook, we find a
wide range of diffusion protocols - from cascading reshares of images, which
use a simple protocol of tapping a single button for propagation, to the ALS
Ice Bucket Challenge, whose diffusion protocol involved individuals creating
and posting a video, and then nominating specific others to do the same. We
find recurring classes of diffusion protocols, and identify two key
counterbalancing factors in the construction of these protocols, with
implications for a cascade's growth: the effort required to participate in the
cascade, and the social cost of staying on the sidelines. Protocols requiring
greater individual effort slow down a cascade's propagation, while those
imposing a greater social cost of not participating increase the cascade's
adoption likelihood. The predictability of transmission also varies with
protocol. But regardless of mechanism, the cascades in our analysis all have a
similar reproduction number ( 1.8), meaning that lower rates of
exposure can be offset with higher per-exposure rates of adoption. Last, we
show how a cascade's structure can not only differentiate these protocols, but
also be modeled through branching processes. Together, these findings provide a
framework for understanding how a wide variety of information cascades can
achieve substantial adoption across a network.Comment: ICWSM 201
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