Neighborhood Social Capital and Social Learning for Experience Attributes of Products

Social learning can occur when information is transferred from existing customers to potential customers. It is especially important when the information that is conveyed pertains to experience attributes, i.e., attributes of products that cannot be fully verified prior to the first purchase. Experience attributes are prevalent and salient when consumers shop through catalogs, on home shopping networks, and over the Internet. Firms therefore employ creative and sometimes costly methods to help consumers resolve uncertainty; we argue that uncertainty can be partially resolved through social learning processes that occur naturally and emanate from local neighborhood characteristics. Using data from Bonobos, a leading U.S. online fashion retailer, we find not only that local social learning facilitates customer trial but also that the effect is economically important because about half of all trials were partially attributable to it. Merging data from the Social Capital Community Benchmark Survey, we find that neighborhood social capital, i.e., the propensity for neighbors to trust each other and communicate with each other, enhances the social learning process and makes it more efficient. Social capital does not operate on trials directly; rather, it improves the learning process and therefore indirectly drives sales when what is communicated is favorable

California FreshWorks Food Access Report: An Examination of Three Northgate Gonzalez Grocery Store Investments

In order to better understand and maximize FreshWorks' impact, The California Endowment commissioned a two-year evaluation of the program's food access, social, and economic outcomes. The evaluation focused on the impact of three FreshWorks investments made with the purpose of increasing access to healthy food. The evaluation examined three new Northgate González Markets which received New Markets Tax Credit financing through FreshWorks.To understand the influence of FreshWorks on increasing access to healthy food and changing food purchase and consumption patterns in underserved communities, the evaluation team examined two key questions: 1. Are the new retail food stores meeting unmet need for grocery services? 2. How do community members perceive the benefits and/or negative consequences of the new stores

Three Essays on Social Learning

Social learning broadly refers to learning through the acquisition of information from social sources. In the three essays of my dissertation, I investigate the various underlying drivers of social learning and how such learning can impact purchase decisions. In Essay 1, I investigate the link between social learning and sales of experiential products. In particular, I focus on how social capital (i.e., the propensity for people to trust and communicate with each other) moderates the level of social learning for experiential products and thus impacts aggregate sales. In Essay 2, I study how social learning operates differently across the various stages of physician prescription - trial and repeat of a new prescription drug. Given that the mechanisms of social influence varies across trial and repeat stages, the second essay further assesses who is most influential and who is most influenceable across stages. In Essay 3, I examine how consumers make purchases of experiential products and link it to their active search for information from interdependent social sources. Essay 3 assesses the impact of the pattern of similarity of preferences in individual-level social networks (homophily, i.e., the tendency of individuals to associate with similar others, and structural balance, i.e., the congruency of preference in a social network) on consumer search, learning, and purchase

Increasing Access to Food: A Comprehensive Report on Food Supply Options

Access to food is one of the most important aspects of a healthy, sustainable community. Grocery stores and other suppliers can serve as an economic anchor to provide social benefits to communities. Unfortunately, many communities do not have convenient and/or affordable access to grocery items, particularly fresh produce. As part of Virginia Commonwealth University\u27s Fall 2019 graduate course on Urban Commercial Revitalization, class members researched 13 retail and other food access options, which are described in this report. Each chapter covers a food access option and provides basic information that will be useful to individuals, organizations, or government agencies that wish to attract and/or develop grocery operations in their communities

Building Community: Making Space for Art

Examines the role of the arts in communities; artists working in community development, education, health, or environmental fields; and contemporary art spaces in community planning and revitalization strategies

Economic Analysis of Social Interactions

Economists have long been ambivalent about whether the discipline should focus on the analysis of markets or should be concerned with social interactions more generally. Recently the discipline has sought to broaden its scope while maintaining the rigor of modern economic analysis. Major theoretical developments in game theory, the economics of the family, and endogenous growth theory have taken place. Economists have also performed new empirical research on social interactions, but the empirical literature does not show progress comparable to that achieved in economic theory. This paper examines why and discusses how economists might make sustained contributions to the empirical analysis of social interactions.

Against Alienation: The Emancipative Potential of Critical Pedagogy in Fromm

Critical theory generally refers to a series of pathways for Marxist-inspired intellectual inquiry that first emerged with the end of the 18th century European Enlightenment and in particular with the initial widespread waning of intellectual confidence that the newly hegemonic bourgeois society would succeed in realizing Enlightenment ideals. In short, it represents the intellectual articulation of the conviction that modern capitalist society cannot—at least not without significant reformation or substantial transformation—realize the Enlightenment ideal of an enlightened society. According to Enlightenment consensus, this society is to be one which will genuinely embody the highest values of human civilization, and which will thereby insure steady progress in the attainment of liberty, justice, prosperity, and contentment for all of its citizens

The Rise of Innovation Districts: A New Geography of Innovation in America

As the United States slowly emerges from the great recession, a remarkable shify is occurring in the spatial geogrpahy of innovation. For the past 50 years, the landscape of innovation has been dominated by places like Silicon Valley - suburban corridors of spatially isolated corporate campuses, accessible only by car, with little emphasis on the quality of life or on integrating work, housing, and recreation. A new complementary urban model is now emerging, giving rise to what we and others are calling "innovation districts." These districts, by our definition, are geographic areas where leading-edge anchor institutions and companies cluster and connect with start-ups, business incubators, and accelerators. They are also physically compact, transit-accessible, and technicall

Profiting From Purpose: Profiles of Success and Challenge in Eight Social Purpose Businesses

Offers an in-depth analysis of eight community-based human service and youth-serving nonprofit organizations that received assistance from Seedco's Nonprofit Venture Network to develop their capacity to launch social purpose businesses