Towards Knowledge-Based Personalized Product Description Generation in E-commerce

Quality product descriptions are critical for providing competitive customer experience in an e-commerce platform. An accurate and attractive description not only helps customers make an informed decision but also improves the likelihood of purchase. However, crafting a successful product description is tedious and highly time-consuming. Due to its importance, automating the product description generation has attracted considerable interests from both research and industrial communities. Existing methods mainly use templates or statistical methods, and their performance could be rather limited. In this paper, we explore a new way to generate the personalized product description by combining the power of neural networks and knowledge base. Specifically, we propose a KnOwledge Based pErsonalized (or KOBE) product description generation model in the context of e-commerce. In KOBE, we extend the encoder-decoder framework, the Transformer, to a sequence modeling formulation using self-attention. In order to make the description both informative and personalized, KOBE considers a variety of important factors during text generation, including product aspects, user categories, and knowledge base, etc. Experiments on real-world datasets demonstrate that the proposed method out-performs the baseline on various metrics. KOBE can achieve an improvement of 9.7% over state-of-the-arts in terms of BLEU. We also present several case studies as the anecdotal evidence to further prove the effectiveness of the proposed approach. The framework has been deployed in Taobao, the largest online e-commerce platform in China.Comment: KDD 2019 Camera-ready. Website: https://sites.google.com/view/kobe201

Language-Based Image Editing with Recurrent Attentive Models

We investigate the problem of Language-Based Image Editing (LBIE). Given a source image and a natural language description, we want to generate a target image by editing the source image based on the description. We propose a generic modeling framework for two sub-tasks of LBIE: language-based image segmentation and image colorization. The framework uses recurrent attentive models to fuse image and language features. Instead of using a fixed step size, we introduce for each region of the image a termination gate to dynamically determine after each inference step whether to continue extrapolating additional information from the textual description. The effectiveness of the framework is validated on three datasets. First, we introduce a synthetic dataset, called CoSaL, to evaluate the end-to-end performance of our LBIE system. Second, we show that the framework leads to state-of-the-art performance on image segmentation on the ReferIt dataset. Third, we present the first language-based colorization result on the Oxford-102 Flowers dataset.Comment: Accepted to CVPR 2018 as a Spotligh