Abstracts : Policy Research working paper series - numbers3348-3398

This paper contains abstracts of Policy, Research Working paper series Numbers 3348 - 3398.Environmental Economics&Policies,Health Monitoring&Evaluation,Poverty Assessment,Health Economics&Finance,Achieving Shared Growth

Case study: Lisbon: A dream destination?

O turismo é um fenómeno marcante do século XXI, assumindo importância nas mais variadas esferas que compõem a vida em comunidade, constituindo uma égide económica, política, cultural e social difícil de encontrar em outros sectores da sociedade. Este caso pedagógico insere-se nessa problemática, partindo de um conjunto de tendências de turismo internacionais para a focalização num destino específico, a capital de Portugal, Lisboa. Tendo em vista uma discussão globalizante e integrante dos diversos temas que confluem para a gestão estratégica e promoção de um destino turístico enquanto marca, serão apresentados um conjunto de dados que servirão de base para um estudo aprofundado do mercado turístico lisboeta, avaliando primordialmente as dimensões de posicionamento e imagem percebida do destino, partindo ainda de determinadas características que definem o perfil do seu público-alvo. Lisboa enquadra-se num cenário competitivo forte, no qual procura distinguir-se dos principais destinos Europeus através de uma estratégia holística que tem por base um alinhamento entre os diversos produtos turísticos da cidade e região e que contribuem para o seu posicionamento genérico enquanto destino turístico. Para facilitar o entendimento do caso será efectuada uma abordagem ao tema de marketing estratégico de destinos turísticos, no que toca sobretudo aos conceitos de marca, imagem e comportamentos do consumidor em turismo. O cariz pedagógico é atribuído pela actualidade e recente importância de Lisboa no panorama internacional do turismo espelhando uma perspectiva futura optimista e contribuindo decisivamente para a alavancagem da sociedade portuguesa, não só a nível económico como também social e espiritual.Tourism is a noticeable phenomenon of the XXI century, assuming critical importance in the several spheres that compose life in community, constituting an economic, political, cultural and social aegis hard to find in other areas of society. This case study is edged under this problematic, starting from a set of international tourism trends to focus on a specific destination, the capital of Portugal, Lisbon. Key facts will be presented, seeking for a globalizing and integrating discussion around the diverse themes that comprise the strategic management and brand promotion of a tourism destination, involving a deep study of the Lisbon tourism market, primarily evaluating its perceived image and positioning dimensions and relating to its specific target markets profile characteristics. Lisbon is framed on a strong competitive scenario, striving for a differentiation relatively to the main European destinations through holistic strategies based on a principle of alignment between the several tourism products of the city and region that contribute for its overall positioning as a destination. A literature review will be presented, in order to contribute for a generic comprehension of the case study, highlighting key concepts of destination strategic marketing, such as branding, image and consumer behavior in tourism. The educational character is attributed by the hot topic and recent importance of Lisbon in the international tourism panorama reflecting an optimistic future perspective, aiming at decisively contributing to the leverage of the Portuguese society, not only at an economic level, but also considering a social and spiritual dimension.http://hdl.handle.net/10071/518

GuestCentric Systems and its internationalization to Brazil

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsThis thesis studies the internationalization process of GuestCentric Systems to Brazil. GuestCentric is currently in operational breakeven situation, but yet, it has excess capacity and targets a niche market that has a huge necessity on the product offered. The study conducted focus primarily on the origin context and then on the host country. First, it was addressed the environmental context of GuestCentric in the origin markets in order to infer the market functioning, the competitive analysis, the firm’s positioning along with other relevant subjects. Assumed that GuestCentric’ product was globally required and that the main criteria to internationalize were, among others, cultural similarities, market size dimension or potential growth, Brazil resulted as the most attractive country to internationalize for. A deeper analysis of Brazil was followed to find out the country’s macro environmental context and then and more precisely, how the Travel & Tourism Industry works (GC’s industry). Brazil proofed to be a very viable solution and the 2011 year an excellent and opportune time of entry. Some suggestions were than enumerated on how can GuestCentric best exploit its capabilities and resources and how the firm may operate in Brazil. Among them, is the creation of a direct sales channel, through a sales team, to increase sales propensity and effectiveness

La política industrial en América Latina y el Caribe a comienzos del siglo

(Disponible en idioma inglés únicamente) Este sondeo de políticas industriales en América Latina y el Caribe presenta dos afirmaciones básicas: (1) el período desde finales de los años 80 y todos los 90 fue de transición de las políticas industriales del modelo de sustitución de importaciones hacia políticas industriales adecuadas para economías nacionales abiertas en una economía mundial más cohesionada; y (2) que este período de transición no ha terminado y, por ende, es prematuro emitir juicios sobre la eficacia de este conjunto, aún emergente, de políticas.

Return migration and re-migration of Brazilian-Japanese and the role of identity in their migration

published_or_final_versionInternational and Public AffairsMasterMaster of International and Public Affair

Singing all the Way to the Bank: The Case for Economic Development through Music in Cape Verde

There has been an increasing awareness within the developed world that the cultural industries may play an important role in economic development. The fact that most of the commercial cultural industries have relatively low distribution costs, and that the gains from the mass production of a ‘hit’ recording can be substantial, have alerted policy makers to the possibility of a more dispersed location pattern; one that possibly need not concentrate at the core. Moreover, there is acknowledgement that all countries have a potential cultural heritage elements of which might be translated into cultural industries products; in fact, in a market place where novelty is king, new ideas and novel formulations are likely to be at the leading edge. Put simply, the cultural industries have been shown to be net positive contributors to economic growth; the cultural industries are not necessarily rooted in one place, production can move to the talent and visa versa; both can still have access to a market. Nations and regions that are able to make a contribution to cultural industries production may reap considerable local benefits. Cape Verde's prosperity resides in the intellectual capacity of its people; and Cape Verde’s history has many examples of how challenge and adversity can be transformed into hope and opportunity. Cesaria Evora put Cape Verde on the map for many people to listen to and enjoy: this has been welcomed news. The even better news is that Cape Verde has a seemingly never-ending source of talented singers and performers waiting to be discovered and promoted on the international scene, just like Brazil with its young soccer players. This paper will try to show how the development of a vibrant and active music industry in Cape Verde can provide this country with a medium for long term economic growth and development. It uses a few case studies to illustrate this point: Senegal, Austin, and Jamaica. Finally, it provides a way forward for what should be the key elements of a strategy that Cape Verdeans should develop to brand and build a globally competitive Cape Verdean Music industry.Cape Verde, Economic Development, Music