Selling Privacy at Auction

We initiate the study of markets for private data, though the lens of differential privacy. Although the purchase and sale of private data has already begun on a large scale, a theory of privacy as a commodity is missing. In this paper, we propose to build such a theory. Specifically, we consider a setting in which a data analyst wishes to buy information from a population from which he can estimate some statistic. The analyst wishes to obtain an accurate estimate cheaply. On the other hand, the owners of the private data experience some cost for their loss of privacy, and must be compensated for this loss. Agents are selfish, and wish to maximize their profit, so our goal is to design truthful mechanisms. Our main result is that such auctions can naturally be viewed and optimally solved as variants of multi-unit procurement auctions. Based on this result, we derive auctions for two natural settings which are optimal up to small constant factors: 1. In the setting in which the data analyst has a fixed accuracy goal, we show that an application of the classic Vickrey auction achieves the analyst's accuracy goal while minimizing his total payment. 2. In the setting in which the data analyst has a fixed budget, we give a mechanism which maximizes the accuracy of the resulting estimate while guaranteeing that the resulting sum payments do not exceed the analysts budget. In both cases, our comparison class is the set of envy-free mechanisms, which correspond to the natural class of fixed-price mechanisms in our setting. In both of these results, we ignore the privacy cost due to possible correlations between an individuals private data and his valuation for privacy itself. We then show that generically, no individually rational mechanism can compensate individuals for the privacy loss incurred due to their reported valuations for privacy.Comment: Extended Abstract appeared in the proceedings of EC 201

Algorithms as Mechanisms: The Price of Anarchy of Relax-and-Round

Many algorithms that are originally designed without explicitly considering incentive properties are later combined with simple pricing rules and used as mechanisms. The resulting mechanisms are often natural and simple to understand. But how good are these algorithms as mechanisms? Truthful reporting of valuations is typically not a dominant strategy (certainly not with a pay-your-bid, first-price rule, but it is likely not a good strategy even with a critical value, or second-price style rule either). Our goal is to show that a wide class of approximation algorithms yields this way mechanisms with low Price of Anarchy. The seminal result of Lucier and Borodin [SODA 2010] shows that combining a greedy algorithm that is an $\alpha$-approximation algorithm with a pay-your-bid payment rule yields a mechanism whose Price of Anarchy is $O(\alpha)$. In this paper we significantly extend the class of algorithms for which such a result is available by showing that this close connection between approximation ratio on the one hand and Price of Anarchy on the other also holds for the design principle of relaxation and rounding provided that the relaxation is smooth and the rounding is oblivious. We demonstrate the far-reaching consequences of our result by showing its implications for sparse packing integer programs, such as multi-unit auctions and generalized matching, for the maximum traveling salesman problem, for combinatorial auctions, and for single source unsplittable flow problems. In all these problems our approach leads to novel simple, near-optimal mechanisms whose Price of Anarchy either matches or beats the performance guarantees of known mechanisms.Comment: Extended abstract appeared in Proc. of 16th ACM Conference on Economics and Computation (EC'15

Truthful Learning Mechanisms for Multi-Slot Sponsored Search Auctions with Externalities

Sponsored search auctions constitute one of the most successful applications of microeconomic mechanisms. In mechanism design, auctions are usually designed to incentivize advertisers to bid their truthful valuations and to assure both the advertisers and the auctioneer a non-negative utility. Nonetheless, in sponsored search auctions, the click-through-rates (CTRs) of the advertisers are often unknown to the auctioneer and thus standard truthful mechanisms cannot be directly applied and must be paired with an effective learning algorithm for the estimation of the CTRs. This introduces the critical problem of designing a learning mechanism able to estimate the CTRs at the same time as implementing a truthful mechanism with a revenue loss as small as possible compared to an optimal mechanism designed with the true CTRs. Previous work showed that, when dominant-strategy truthfulness is adopted, in single-slot auctions the problem can be solved using suitable exploration-exploitation mechanisms able to achieve a per-step regret (over the auctioneer's revenue) of order $O(T^{-1/3})$ (where T is the number of times the auction is repeated). It is also known that, when truthfulness in expectation is adopted, a per-step regret (over the social welfare) of order $O(T^{-1/2})$ can be obtained. In this paper we extend the results known in the literature to the case of multi-slot auctions. In this case, a model of the user is needed to characterize how the advertisers' valuations change over the slots. We adopt the cascade model that is the most famous model in the literature for sponsored search auctions. We prove a number of novel upper bounds and lower bounds both on the auctioneer's revenue loss and social welfare w.r.t. to the VCG auction and we report numerical simulations investigating the accuracy of the bounds in predicting the dependency of the regret on the auction parameters