Basic tasks of sentiment analysis

Subjectivity detection is the task of identifying objective and subjective sentences. Objective sentences are those which do not exhibit any sentiment. So, it is desired for a sentiment analysis engine to find and separate the objective sentences for further analysis, e.g., polarity detection. In subjective sentences, opinions can often be expressed on one or multiple topics. Aspect extraction is a subtask of sentiment analysis that consists in identifying opinion targets in opinionated text, i.e., in detecting the specific aspects of a product or service the opinion holder is either praising or complaining about

A computational intelligence approach to efficiently predicting review ratings in e-commerce

Sentiment analysis, also called opinion mining, is currently one of the most studied research fields which aims to analyse people's opinions. E-commerce websites allow users to share opinions about a product/service by providing textual reviews along with numerical ratings. These opinions greatly influence future consumer purchasing decisions. This paper introduces an innovative computational intelligence framework for efficiently predicting customer review ratings. The framework has been designed to deal with the dimensionality and noise which is typically apparent in large datasets containing customer reviews. The proposed framework integrates the techniques of Singular Value Decomposition (SVD) and dimensionality reduction, Fuzzy C-Means (FCM) and the Adaptive Neuro-Fuzzy Inference System (ANFIS). The performance of the proposed approach returned high accuracy and the results revealed that when large datasets are concerned, only a fraction of the data is needed for creating a system to predict the review ratings of textual reviews. Results from the experiments suggest that the proposed approach yields better prediction performance than other state-of-the-art rating predictors which are based on the conventional Artificial Neural Network, Fuzzy C-Means, and Support Vector Machine approaches. In addition, the proposed framework can be utilised for other classification and prediction tasks, and its neuro-fuzzy predictor module can be replaced by other classifiers

Sales forecasting of stores in shopping malls: A study based on external data and transaction data

To improve the forecast accuracy of the sales of stores in shopping malls, this paper proposes a prediction method based on deep learning that comprehensively considers the external data, such as online review data of shopping mall stores, weather data, weekday/weekend data, and historical transaction data of the stores. To begin with, the online review data of the stores are pre-trained with BERT (Bidirectional Encoder Representations from Transformers) to complete the multi-label sentiment classification and obtain the intensity index of perceived sentiment of reviews. The index, together with other external data, such as online ratings, weather, weekday/weekend differences, and historical transactions of the stores, is pre-processed. At last, the Long Short-Term Memory (LSTM) and the Attention models are used to predict the sales volume of stores in a certain shopping mall. The results show that the addition of external data – weather, weekday/weekend, online ratings and intensity index of sentiment of reviews – to the historical sales data-based model can effectively improve the forecast accuracy of store sales