9,142 research outputs found
Customer purchase behavior prediction in E-commerce: a conceptual framework and research agenda
Digital retailers are experiencing an increasing number of transactions coming from their consumers online, a consequence of the convenience in buying goods via E-commerce platforms. Such interactions compose complex behavioral patterns which can be analyzed through predictive analytics to enable businesses to understand consumer needs. In this abundance of big data and possible tools to analyze them, a systematic review of the literature is missing. Therefore, this paper presents a systematic literature review of recent research dealing with customer purchase prediction in the E-commerce context. The main contributions are a novel analytical framework and a research agenda in the field. The framework reveals three main tasks in this review, namely, the prediction of customer intents, buying sessions, and purchase decisions. Those are followed by their employed predictive methodologies and are analyzed from three perspectives. Finally, the research agenda provides major existing issues for further research in the field of purchase behavior prediction online
Lifelong Sequential Modeling with Personalized Memorization for User Response Prediction
User response prediction, which models the user preference w.r.t. the
presented items, plays a key role in online services. With two-decade rapid
development, nowadays the cumulated user behavior sequences on mature Internet
service platforms have become extremely long since the user's first
registration. Each user not only has intrinsic tastes, but also keeps changing
her personal interests during lifetime. Hence, it is challenging to handle such
lifelong sequential modeling for each individual user. Existing methodologies
for sequential modeling are only capable of dealing with relatively recent user
behaviors, which leaves huge space for modeling long-term especially lifelong
sequential patterns to facilitate user modeling. Moreover, one user's behavior
may be accounted for various previous behaviors within her whole online
activity history, i.e., long-term dependency with multi-scale sequential
patterns. In order to tackle these challenges, in this paper, we propose a
Hierarchical Periodic Memory Network for lifelong sequential modeling with
personalized memorization of sequential patterns for each user. The model also
adopts a hierarchical and periodical updating mechanism to capture multi-scale
sequential patterns of user interests while supporting the evolving user
behavior logs. The experimental results over three large-scale real-world
datasets have demonstrated the advantages of our proposed model with
significant improvement in user response prediction performance against the
state-of-the-arts.Comment: SIGIR 2019. Reproducible codes and datasets:
https://github.com/alimamarankgroup/HPM
Sequential Recommendation with Self-Attentive Multi-Adversarial Network
Recently, deep learning has made significant progress in the task of
sequential recommendation. Existing neural sequential recommenders typically
adopt a generative way trained with Maximum Likelihood Estimation (MLE). When
context information (called factor) is involved, it is difficult to analyze
when and how each individual factor would affect the final recommendation
performance. For this purpose, we take a new perspective and introduce
adversarial learning to sequential recommendation. In this paper, we present a
Multi-Factor Generative Adversarial Network (MFGAN) for explicitly modeling the
effect of context information on sequential recommendation. Specifically, our
proposed MFGAN has two kinds of modules: a Transformer-based generator taking
user behavior sequences as input to recommend the possible next items, and
multiple factor-specific discriminators to evaluate the generated sub-sequence
from the perspectives of different factors. To learn the parameters, we adopt
the classic policy gradient method, and utilize the reward signal of
discriminators for guiding the learning of the generator. Our framework is
flexible to incorporate multiple kinds of factor information, and is able to
trace how each factor contributes to the recommendation decision over time.
Extensive experiments conducted on three real-world datasets demonstrate the
superiority of our proposed model over the state-of-the-art methods, in terms
of effectiveness and interpretability
An intelligent recommendation system framework for student relationship management
In order to enhance student satisfaction, many services have been provided in order to meet student needs. A recommendation system is a significant service which can be used to assist students in several ways. This paper proposes a conceptual framework of an Intelligent Recommendation System in order to support Student Relationship Management (SRM) for a Thai private university. This article proposed the system architecture of an Intelligent Recommendation System (IRS) which aims to assist students to choose an appropriate course for their studies. Moreover, this study intends to compare different data mining techniques in various recommendation systems and to determine appropriate algorithms for the proposed electronic Intelligent Recommendation System (IRS). The IRS also aims to support Student Relationship Management (SRM) in the university. The IRS has been designed using data mining and artificial intelligent techniques such as clustering, association rule and classification
- …