A Decision Method for Online Purchases Considering Dynamic Information Preference Based on Sentiment Orientation Classification and Discrete DIFWA Operators

© 2013 IEEE. Online reviews are crucial for evaluating product features and supporting consumers' purchase decisions. However, as a result of online buying behaviors, consumer habits, and discrete dynamic distribution characteristics of online reviews, and consumers typically randomly choose a limited number of reviews from discrete time frames among all reviews and give more weight to recent review information and less weight to earlier information to support their online purchase decisions; moreover, existing studies have ignored the discrete random dynamic characteristics and dynamic information preferences of consumers. To address this issue, this paper proposes a method based on sentiment orientation classification and discrete DIFWA (DDIFWA) operators for online purchase decisions considering dynamic information preferences. In this method, we transformed review texts from original discrete time slices to discrete random features, extracted product features based on the constructed feature and sentiment dictionaries, and matched pairs of features and sentiment phrases in the dictionaries. We subsequently employed three types of semantic orientation by defining semantic rules to extract the product features of each review. Of note, the semantic orientations were transformed from discrete time to semantic intuitionistic fuzzy numbers and semantic intuitionistic fuzzy information matrixes. Furthermore, we proposed two DDIFWA operators to aggregate the dynamic semantic intuitionistic fuzzy information. Specifically, we obtained the rankings of alternative products and their features to support consumers' purchase decisions using the intuitionistic fuzzy scoring function and the 'vertical projection distance' method. Finally, comparisons and experiments are provided to demonstrate the plausibility of our methods

A review of sentiment analysis research in Arabic language

Sentiment analysis is a task of natural language processing which has recently attracted increasing attention. However, sentiment analysis research has mainly been carried out for the English language. Although Arabic is ramping up as one of the most used languages on the Internet, only a few studies have focused on Arabic sentiment analysis so far. In this paper, we carry out an in-depth qualitative study of the most important research works in this context by presenting limits and strengths of existing approaches. In particular, we survey both approaches that leverage machine translation or transfer learning to adapt English resources to Arabic and approaches that stem directly from the Arabic language

CFN: A Complex-valued Fuzzy Network for Sarcasm Detection in Conversations

Sarcasm detection in conversation (SDC), a theoretically and practically challenging artificial intelligence (AI) task, aims to discover elusively ironic, contemptuous and metaphoric information implied in daily conversations. Most of the recent approaches in sarcasm detection have neglected the intrinsic vagueness and uncertainty of human language in emotional expression and understanding. To address this gap, we propose a complex-valued fuzzy network (CFN) by leveraging the mathematical formalisms of quantum theory (QT) and fuzzy logic. In particular, the target utterance to be recognized is considered as a quantum superposition of a set of separate words. The contextual interaction between adjacent utterances is described as the interaction between a quantum system and its surrounding environment, constructing the quantum composite system, where the weight of interaction is determined by a fuzzy membership function. In order to model both the vagueness and uncertainty, the aforementioned superposition and composite systems are mathematically encapsulated in a density matrix. Finally, a quantum fuzzy measurement is performed on the density matrix of each utterance to yield the probabilistic outcomes of sarcasm recognition. Extensive experiments are conducted on the MUStARD and the 2020 sarcasm detection Reddit track datasets, and the results show that our model outperforms a wide range of strong baselines

Review on recent advances in information mining from big consumer opinion data for product design

In this paper, based on more than ten years' studies on this dedicated research thrust, a comprehensive review concerning information mining from big consumer opinion data in order to assist product design is presented. First, the research background and the essential terminologies regarding online consumer opinion data are introduced. Next, studies concerning information extraction and information utilization of big consumer opinion data for product design are reviewed. Studies on information extraction of big consumer opinion data are explained from various perspectives, including data acquisition, opinion target recognition, feature identification and sentiment analysis, opinion summarization and sampling, etc. Reviews on information utilization of big consumer opinion data for product design are explored in terms of how to extract critical customer needs from big consumer opinion data, how to connect the voice of the customers with product design, how to make effective comparisons and reasonable ranking on similar products, how to identify ever-evolving customer concerns efficiently, and so on. Furthermore, significant and practical aspects of research trends are highlighted for future studies. This survey will facilitate researchers and practitioners to understand the latest development of relevant studies and applications centered on how big consumer opinion data can be processed, analyzed, and exploited in aiding product design

Sentiment analysis for e-commerce product reviews in Chinese based on sentiment lexicon and deep learning

In recent years, with the rapid development of Internet technology, online shopping has become a mainstream way for users to purchase and consume. Sentiment analysis of a large number of user reviews on e-commerce platforms can effectively improve user satisfaction. This paper proposes a new sentiment analysis model-SLCABG, which is based on the sentiment lexicon and combines Convolutional Neural Network (CNN) and attention-based Bidirectional Gated Recurrent Unit (BiGRU). In terms of methods, the SLCABG model combines the advantages of sentiment lexicon and deep learning technology, and overcomes the shortcomings of existing sentiment analysis model of product reviews. The SLCABG model combines the advantages of the sentiment lexicon and deep learning techniques. First, the sentiment lexicon is used to enhance the sentiment features in the reviews. Then the CNN and the Gated Recurrent Unit (GRU) network are used to extract the main sentiment features and context features in the reviews and use the attention mechanism to weight. And finally classify the weighted sentiment features. In terms of data, this paper crawls and cleans the real book evaluation of dangdang.com, a famous Chinese e-commerce website, for training and testing, all of which are based on Chinese. The scale of the data has reached 100000 orders of magnitude, which can be widely used in the field of Chinese sentiment analysis. The experimental results show that the model can effectively improve the performance of text sentiment analysis

Tension Analysis in Survivor Interviews: A Computational Approach

Tension is an emotional experience that can occur in different contexts. This phenomenon can originate from a conflict of interest or uneasiness during an interview. In some contexts, such experiences are associated with negative emotions such as fear or distress. People tend to adopt different hedging strategies in such situations to avoid criticism or evade questions. In this thesis, we analyze several survivor interview transcripts to determine different characteristics that play crucial roles during tension situation. We discuss key components of tension experiences and propose a natural language processing model which can effectively combine these components to identify tension points in text-based oral history interviews. We validate the efficacy of our model and its components with experimentation on some standard datasets. The model provides a framework that can be used in future research on tension phenomena in oral history interviews

Entrepreneurship innovation using social robots in tourism: a social listening study

The tourism sector has been one of the most impacted by the COVID-19 pandemic, due to restrictions on mobility and fear of social contact. In this context, business innovation through digital transformation is presented as a great opportunity for the tourism industry and the inclusion of social robots in service tasks is an example. This transformation requires new methodologies, skills and talent that must be promoted to improve the innovative tourism ecosystem. With this research, we try to determine how the inclusion of social or service robots in hotels can improve the image and perception held by clients or guests. For that, we frst analyse the degree of knowledge and sentiment generated by social robots through a social listening study in social networks. In addition, we determine whether these perceptions on the subject are in tune with other more formal felds, such as scientifc research, or with the strategies followed at a national or international level by companies, agencies and organisations related to the technology and innovation of social robotics. For both objectives, we use the Simbiu social listening tool, a software-based program on Talkwalker, and we obtain interesting results. Basically, people on Twitter have a neutral or positive feeling about the use of social robots, and people who write in English have a more positive attitude towards social robots than Spanish speakers. After COVID-19, are necessary changes in strategic decisions of the hospitality and it is essential to continue investigating the role of social robots in this new context.Funding for open access charge: CRUE-Universitat Jaume