Market-based Recommendation: Agents that Compete for Consumer Attention

The amount of attention space available for recommending suppliers to consumers on e-commerce sites is typically limited. We present a competitive distributed recommendation mechanism based on adaptive software agents for efficiently allocating the 'consumer attention space', or banners. In the example of an electronic shopping mall, the task is delegated to the individual shops, each of which evaluates the information that is available about the consumer and his or her interests (e.g. keywords, product queries, and available parts of a profile). Shops make a monetary bid in an auction where a limited amount of 'consumer attention space' for the arriving consumer is sold. Each shop is represented by a software agent that bids for each consumer. This allows shops to rapidly adapt their bidding strategy to focus on consumers interested in their offerings. For various basic and simple models for on-line consumers, shops, and profiles, we demonstrate the feasibility of our system by evolutionary simulations as in the field of agent-based computational economics (ACE). We also develop adaptive software agents that learn bidding strategies, based on neural networks and strategy exploration heuristics. Furthermore, we address the commercial and technological advantages of this distributed market-based approach. The mechanism we describe is not limited to the example of the electronic shopping mall, but can easily be extended to other domains

Competitive market-based allocation of consumer attention space

The amount of attention space available for recommending suppliers to consumers on e-commerce sites is typically limited. We present a competitive distributed recommendation mechanism based on adaptive software agents for efficiently allocating the 'consumer attention space', or banners. In the example of an electronic shopping mall, the task is delegated to the individual shops, each of which evaluates the information that is available about the consumer and his or her interests (e.g. keywords, product queries, and available parts of a profile). Shops make a monetary bid in an auction where a limited amount of 'consumer attention space' for the arriving consumer is sold. Each shop is represented by a software agent that bids for each consumer. This allows shops to rapidly adapt their bidding strategy to focus on consumers interested in their offerings. For various basic and simple models for on-line consumers, shops, and profiles, we demonstrate the feasibility of our system by evolutionary simulations as in the field of agent-based computational economics (ACE). We also develop adaptive software agents that learn bidding-strategies, based on neural networks and strategy exploration heuristics. Furthermore, we address the commercial and technological advantages of this distributed market-based approach. The mechanism we describe is not limited to the example of the electronic shopping mall, but can easily be extended to other domains

Towards the Development of a Simulator for Investigating the Impact of People Management Practices on Retail Performance

Often models for understanding the impact of management practices on retail performance are developed under the assumption of stability, equilibrium and linearity, whereas retail operations are considered in reality to be dynamic, non-linear and complex. Alternatively, discrete event and agent-based modelling are approaches that allow the development of simulation models of heterogeneous non-equilibrium systems for testing out different scenarios. When developing simulation models one has to abstract and simplify from the real world, which means that one has to try and capture the 'essence' of the system required for developing a representation of the mechanisms that drive the progression in the real system. Simulation models can be developed at different levels of abstraction. To know the appropriate level of abstraction for a specific application is often more of an art than a science. We have developed a retail branch simulation model to investigate which level of model accuracy is required for such a model to obtain meaningful results for practitioners.Comment: 24 pages, 7 figures, 6 tables, Journal of Simulation 201

Eras of electric vehicles: electric mobility on the Verge. Focus Attention Scale

Daily or casual passenger vehicles in cities have negative burden on our finite world. Transport sector has been one of the main contributors to air pollution and energy depletion. Providing alternative means of transport is a promising strategy perceived by motor manufacturers and researchers. The paper presents the battery electric vehicles-BEVs bibliography that starts with the early eras of invention up till 2015 outlook. It gives a broad overview of BEV market and its technology in a chronological classification while sheds light on the stakeholders’ focus attentions in each stage, the so called, Focus-Attention-Scale-FAS. The attention given in each era is projected and parsed in a scale graph, which varies between micro, meso, and macro-scale. BEV-system is on the verge of experiencing massive growth; however, the system entails a variety of substantial challenges. Observations show the main issues of BEVsystem that require more attention followed by the authors’ recommendations towards an emerging market

Evolution of Supply Chain Collaboration: Implications for the Role of Knowledge

Increasingly, research across many disciplines has recognized the shortcomings of the traditional “integration prescription” for inter-organizational knowledge management. This research conducts several simulation experiments to study the effects of different rates of product change, different demand environments, and different economies of scale on the level of integration between firms at different levels in the supply chain. The underlying paradigm shifts from a static, steady state view to a dynamic, complex adaptive systems and knowledge-based view of supply chain networks. Several research propositions are presented that use the role of knowledge in the supply chain to provide predictive power for how supply chain collaborations or integration should evolve. Suggestions and implications are suggested for managerial and research purposes

A First Approach on Modelling Staff Proactiveness in Retail Simulation Models

There has been a noticeable shift in the relative composition of the industry in the developed countries in recent years; manufacturing is decreasing while the service sector is becoming more important. However, currently most simulation models for investigating service systems are still built in the same way as manufacturing simulation models, using a process-oriented world view, i.e. they model the flow of passive entities through a system. These kinds of models allow studying aspects of operational management but are not well suited for studying the dynamics that appear in service systems due to human behaviour. For these kinds of studies we require tools that allow modelling the system and entities using an object-oriented world view, where intelligent objects serve as abstract \'actors\' that are goal directed and can behave proactively. In our work we combine process-oriented discrete event simulation modelling and object-oriented agent based simulation modelling to investigate the impact of people management practices on retail productivity. In this paper, we reveal in a series of experiments what impact considering proactivity can have on the output accuracy of simulation models of human centric systems. The model and data we use for this investigation are based on a case study in a UK department store. We show that considering proactivity positively influences the validity of these kinds of models and therefore allows analysts to make better recommendations regarding strategies to apply people management practices.Retail Performance, Management Practices, Proactive Behaviour, Service Experience, Agent-Based Modelling, Simulation

A multi-agent optimisation model for solving supply network configuration problems

Supply chain literature highlights the increasing importance of effective supply network configuration decisions that take into account such realities as market turbulence and demand volatility, as well as ever-expanding global production networks. These realities have been extensively discussed in the supply network literature under the structural (i.e., physical characteristics), spatial (i.e., geographical positions), and temporal (i.e., changing supply network conditions) dimensions. Supply network configuration decisions that account for these contingencies are expected to meet the evolving needs of consumers while delivering better outcomes for all parties involved and enhancing supply network performance against the key metrics of efficiency, speed and responsiveness. However, making supply network configuration decisions in the situations described above is an ongoing challenge. Taking a systems perspective, supply networks are typically viewed as socio-technical systems where SN entities (e.g., suppliers, manufacturers) are autonomous individuals with distinct goals, practices and policies, physically inter-connected transferring goods (e.g., raw materials, finished products), as well as socially connected with formal and informal interactions and information sharing. Since the structure and behaviour of such social and technical sub-systems of a supply network, as well as the interactions between those subsystems, determine the overall behaviour of the supply network, both systems should be considered in analysing the overall system