15,133 research outputs found
Startup Home-Based Social Media Businesses
Purpose: The objective of this study is to investigate and analyze issues faced by small-business owners while running their businesses via social media sites, and to emphasize the opportunities for conducting business via social media.
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Theoretical framework:  Small businesses are vital to the success of any economy, through job creation, sparking innovation, and providing opportunities for many people to achieve financial success and independence. In today’s social media-driven environment, it is essential that small business’ owners engage with social media networking sites and understand how social media can play a crucial role in developing their businesses.
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Design/methodology/approach: The research focuses on analyzing the day-to-day operations and procedures of small businesses involving social media networking sites. Two questionnaires were developed to analyze and investigate these issues effectively.
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Findings: Â The results reveal the importance of organizing the operations and procedures of social media businesses, also emphasize the opportunities for conducting business via social media sites.
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Research, Practical & Social implications: Â this study was conducted to help business owners to engage with social media sites, as well as to solve issues that they face while running their online businesses.
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Originality/value: The results of the first questionnaire indicate issues from customers’ perspectives, while the second questionnaire indicate issues from merchants’ perspectives. The results reveal the importance of organizing the operations and procedures of social media businesses, also emphasize the opportunities for conducting business via social media sites
Ausubel's meaningful learning re-visited
This review provides a critique of David Ausubel’s theory of meaningful learning and the use of advance organizers in teaching. It takes into account the developments in cognition and neuroscience which have taken place in the 50 or so years since he advanced his ideas, developments which challenge our understanding of cognitive structure and the recall of prior learning. These include (i) how effective questioning to ascertain previous knowledge necessitates in-depth Socratic dialogue; (ii) how many findings in cognition and neuroscience indicate that memory may be non-representational, thereby affecting our interpretation of student recollections; (iii) the now recognised dynamism of memory; (iv) usefully regarding concepts as abilities or simulators and skills; (v) acknowledging conscious and unconscious memory and imagery; (vi) how conceptual change involves conceptual coexistence and revision; (vii) noting linguistic and neural pathways as a result of experience and neural selection; and (viii) recommending that wider concepts of scaffolding should be adopted, particularly given the increasing focus on collaborative learning in a technological world
Pretrained Embeddings for E-commerce Machine Learning: When it Fails and Why?
The use of pretrained embeddings has become widespread in modern e-commerce
machine learning (ML) systems. In practice, however, we have encountered
several key issues when using pretrained embedding in a real-world production
system, many of which cannot be fully explained by current knowledge.
Unfortunately, we find that there is a lack of a thorough understanding of how
pre-trained embeddings work, especially their intrinsic properties and
interactions with downstream tasks. Consequently, it becomes challenging to
make interactive and scalable decisions regarding the use of pre-trained
embeddings in practice.
Our investigation leads to two significant discoveries about using pretrained
embeddings in e-commerce applications. Firstly, we find that the design of the
pretraining and downstream models, particularly how they encode and decode
information via embedding vectors, can have a profound impact. Secondly, we
establish a principled perspective of pre-trained embeddings via the lens of
kernel analysis, which can be used to evaluate their predictability,
interactively and scalably. These findings help to address the practical
challenges we faced and offer valuable guidance for successful adoption of
pretrained embeddings in real-world production. Our conclusions are backed by
solid theoretical reasoning, benchmark experiments, as well as online testings
On the Robustness of ChatGPT: An Adversarial and Out-of-distribution Perspective
ChatGPT is a recent chatbot service released by OpenAI and is receiving
increasing attention over the past few months. While evaluations of various
aspects of ChatGPT have been done, its robustness, i.e., the performance to
unexpected inputs, is still unclear to the public. Robustness is of particular
concern in responsible AI, especially for safety-critical applications. In this
paper, we conduct a thorough evaluation of the robustness of ChatGPT from the
adversarial and out-of-distribution (OOD) perspective. To do so, we employ the
AdvGLUE and ANLI benchmarks to assess adversarial robustness and the Flipkart
review and DDXPlus medical diagnosis datasets for OOD evaluation. We select
several popular foundation models as baselines. Results show that ChatGPT shows
consistent advantages on most adversarial and OOD classification and
translation tasks. However, the absolute performance is far from perfection,
which suggests that adversarial and OOD robustness remains a significant threat
to foundation models. Moreover, ChatGPT shows astounding performance in
understanding dialogue-related texts and we find that it tends to provide
informal suggestions for medical tasks instead of definitive answers. Finally,
we present in-depth discussions of possible research directions.Comment: Technical report; code is at:
https://github.com/microsoft/robustlear
Marketing Through Microcultures on Social Media: An Examination of BookTok and Independent Bookstores
This thesis explores the role of microcultures in social media marketing, by focusing on the BookTok microculture and its significant role in the marketing strategies of independent bookstores. The research includes an examination of microcultures and their impact on businesses, the effectiveness of the key social media marketing tactics used on TikTok, what BookTok is, how independent bookstores engage with BookTok, and an interview with an independent bookstore on their uses of BookTok
Fair Assortment Planning
Many online platforms, ranging from online retail stores to social media
platforms, employ algorithms to optimize their offered assortment of items
(e.g., products and contents). These algorithms tend to prioritize the
platforms' short-term goals by solely featuring items with the highest
popularity or revenue. However, this practice can then lead to undesirable
outcomes for the rest of the items, making them leave the platform, and in turn
hurting the platform's long-term goals. Motivated by that, we introduce and
study a fair assortment planning problem, which requires any two items with
similar quality/merits to be offered similar outcomes. We show that the problem
can be formulated as a linear program (LP), called (FAIR), that optimizes over
the distribution of all feasible assortments. To find a near-optimal solution
to (FAIR), we propose a framework based on the Ellipsoid method, which requires
a polynomial-time separation oracle to the dual of the LP. We show that finding
an optimal separation oracle to the dual problem is an NP-complete problem, and
hence we propose a series of approximate separation oracles, which then result
in a -approx. algorithm and a PTAS for the original Problem (FAIR). The
approximate separation oracles are designed by (i) showing the separation
oracle to the dual of the LP is equivalent to solving an infinite series of
parameterized knapsack problems, and (ii) taking advantage of the structure of
the parameterized knapsack problems. Finally, we conduct a case study using the
MovieLens dataset, which demonstrates the efficacy of our algorithms and
further sheds light on the price of fairness.Comment: 86 pages, 7 figure
Targeting Fusion Proteins of HIV-1 and SARS-CoV-2
Viruses are disease-causing pathogenic agents that require host cells to replicate. Fusion of host and viral membranes is critical for the lifecycle of enveloped viruses. Studying viral fusion proteins can allow us to better understand how they shape immune responses and inform the design of therapeutics such as drugs, monoclonal antibodies, and vaccines. This thesis discusses two approaches to targeting two fusion proteins: Env from HIV-1 and S from SARS-CoV-2. The first chapter of this thesis is an introduction to viruses with a specific focus on HIV-1 CD4 mimetic drugs and antibodies against SARS-CoV-2. It discusses the architecture of these viruses and fusion proteins and how small molecules, peptides, and antibodies can target these proteins successfully to treat and prevent disease. In addition, a brief overview is included of the techniques involved in structural biology and how it has informed the study of viruses. For the interested reader, chapter 2 contains a review article that serves as a more in-depth introduction for both viruses as well as how the use of structural biology has informed the study of viral surface proteins and neutralizing antibody responses to them. The subsequent chapters provide a body of work divided into two parts. The first part in chapter 3 involves a study on conformational changes induced in the HIV-1 Env protein by CD4-mimemtic drugs using single particle cryo-EM. The second part encompassing chapters 4 and 5 includes two studies on antibodies isolated from convalescent COVID-19 donors. The former involves classification of antibody responses to the SARS-CoV-2 S receptor-binding domain (RBD). The latter discusses an anti-RBD antibody class that binds to a conserved epitope on the RBD and shows cross-binding and cross-neutralization to other coronaviruses in the sarbecovirus subgenus.</p
Metaphors of London fog, smoke and mist in Victorian and Edwardian Art and Literature
Julian Wolfreys has argued that after 1850 writers employed stock images of the city without allowing them to transform their texts. This thesis argues, on the contrary, that metaphorical uses of London fog were complex and subtle during the Victorian and Edwardian periods, at least until 1914. Fog represented, in particular, formlessness and the dissolution of boundaries. Examining the idea of fog in literature, verse, newspaper accounts and journal articles, as well as in the visual arts, as part of a common discourse about London and the state of its inhabitants, this thesis charts how the metaphorical appropriation of this idea changed over time. Four of Dickens's novels are used to track his use of fog as part of a discourse of the natural and unnatural in individual and society, identifying it with London in progressively more negative terms. Visual representations of fog by Constable, Turner, Whistler, Monet, Markino, O'Connor, Roberts and Wyllie and Coburn showed an increasing readiness to engage with this discourse. Social tensions in the city in the 1880s were articulated in art as well as in fiction. Authors like Hay and Barr showed the destruction of London by its fog because of its inhabitants' supposed degeneracy. As the social threat receded, apocalyptic scenarios gave way to a more optimistic view in the work of Owen and others. Henry James used fog as a metaphorical representation of the boundaries of gendered behaviour in public, and the problems faced by women who crossed them. The dissertation also examines fog and individual transgression, in novels and short stories by Lowndes, Stevenson, Conan Doyle and Joseph Conrad. After 1914, fog was no more than a crude signifier of Victorian London in literature, film and, later, television, deployed as a cliche instead of the subtle metaphorical idea discussed in this thesis
Coloniality and the Courtroom: Understanding Pre-trial Judicial Decision Making in Brazil
This thesis focuses on judicial decision making during custody hearings in Rio de Janeiro, Brazil. The impetus for the study is that while national and international protocols mandate the use of pre-trial detention only as a last resort, judges continue to detain people pre-trial in large numbers. Custody hearings were introduced in 2015, but the initiative has not produced the reduction in pre-trial detention that was hoped. This study aims to understand what informs judicial decision making at this stage. The research is approached through a decolonial lens to foreground legacies of colonialism, overlooked in mainstream criminological scholarship. This is an interview-based study, where key court actors (judges, prosecutors, and public defenders) and subject matter specialists were asked about influences on judicial decision making. Interview data is complemented by non-participatory observation of custody hearings. The research responds directly to Aliverti et al.'s (2021) call to ‘decolonize the criminal question’ by exposing and explaining how colonialism informs criminal justice practices. Answering the call in relation to judicial decision making, findings provide evidence that colonial-era assumptions, dynamics, and hierarchies were evident in the practice of custody hearings and continue to inform judges’ decisions, thus demonstrating the coloniality of justice. This study is significant for the new empirical data presented and theoretical innovation is also offered via the introduction of the ‘anticitizen’. The concept builds on Souza’s (2007) ‘subcitizen’ to account for the active pursuit of dangerous Others by judges casting themselves as crime fighters in a modern moral crusade. The findings point to the limited utility of human rights discourse – the normative approach to influencing judicial decision making around pre-trial detention – as a plurality of conceptualisations compete for dominance. This study has important implications for all actors aiming to reduce pre-trial detention in Brazil because unless underpinning colonial logics are addressed, every innovation risks becoming the next lei para inglês ver (law [just] for the English to see)
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