Using NLP meta, Milton, metaphor models, for improving the activity of the organization

The objective of this paper is the improving of the three methods from the neuro- linguistic programming – metaphor, Milton model and the meta-model, so by using this in daily activities by an organization to improve the activities witch, are performed and to have a more efficient allocation of the available resources.neuro linguistic programming (NLP), metaphor, Milton model, meta-model.

Decoding Brain Activity Associated with Literal and Metaphoric Sentence Comprehension Using Distributional Semantic Models

Recent years have seen a growing interest within the natural language processing (NLP)community in evaluating the ability of semantic models to capture human meaning representation in the brain. Existing research has mainly focused on applying semantic models to de-code brain activity patterns associated with the meaning of individual words, and, more recently, this approach has been extended to sentences and larger text fragments. Our work is the first to investigate metaphor process-ing in the brain in this context. We evaluate a range of semantic models (word embeddings, compositional, and visual models) in their ability to decode brain activity associated with reading of both literal and metaphoric sentences. Our results suggest that compositional models and word embeddings are able to capture differences in the processing of literal and metaphoric sentences, providing sup-port for the idea that the literal meaning is not fully accessible during familiar metaphor comprehension

MultiMWE: building a multi-lingual multi-word expression (MWE) parallel corpora

Multi-word expressions (MWEs) are a hot topic in research in natural language processing (NLP), including topics such as MWE detection, MWE decomposition, and research investigating the exploitation of MWEs in other NLP fields such as Machine Translation. However, the availability of bilingual or multi-lingual MWE corpora is very limited. The only bilingual MWE corpora that we are aware of is from the PARSEME (PARSing and Multi-word Expressions) EU project. This is a small collection of only 871 pairs of English-German MWEs. In this paper, we present multi-lingual and bilingual MWE corpora that we have extracted from root parallel corpora. Our collections are 3,159,226 and 143,042 bilingual MWE pairs for German-English and Chinese-English respectively after filtering. We examine the quality of these extracted bilingual MWEs in MT experiments. Our initial experiments applying MWEs in MT show improved translation performances on MWE terms in qualitative analysis and better general evaluation scores in quantitative analysis, on both German-English and Chinese-English language pairs. We follow a standard experimental pipeline to create our MultiMWE corpora which are available online. Researchers can use this free corpus for their own models or use them in a knowledge base as model features

LT3: sentiment analysis of figurative tweets: piece of cake #NotReally

This paper describes our contribution to the SemEval-2015 Task 11 on sentiment analysis of figurative language in Twitter. We considered two approaches, classification and regression, to provide fine-grained sentiment scores for a set of tweets that are rich in sarcasm, irony and metaphor. To this end, we combined a variety of standard lexical and syntactic features with specific features for capturing figurative content. All experiments were done using supervised learning with LIBSVM. For both runs, our system ranked fourth among fifteen submissions

The use of manipulative techniques in advertising (Використання маніпулятивних технологій у рекламі )

The article provides a theoretical analysis of peculiarities of using manipulation technology in creating advertising messages which effectively influence the target audience (У статті здійснено теоретичний аналіз особливостей використання маніпулятивних технологій у створенні рекламних повідомлень з метою ефективного впливу на цільову аудиторію